Tài liệu miễn phí PR - Truyền thông
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Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 15 - Joseph R. Dominick
Chapter 15 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.
3/18/2021 1:35:09 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 14 - Joseph R. Dominick
Chapter 14 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.
3/18/2021 1:35:03 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 13 - Joseph R. Dominick
Chapter 13 - News gathering and reporting. This chapter includes contents: Deciding what is news, news reporting in the digital age, categories of news and reporting, the news flow, the wire services, media differences in news coverage, readership and viewership.
3/18/2021 1:34:57 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 12 - Joseph R. Dominick
Chapter 12 - The internet and the world wide web. In this chapter we will discuss: A brief history of the computer, the internet, structure and features of the internet, the evolving internet, economics, feedback, social implications, the future: the evernet.
3/18/2021 1:34:51 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 11 - Joseph R. Dominick
Chapter 11 - Cable, satellite, and internet television. Learning objectives of this chapter include: trace the development of cable, satellite, and Internet television; describe the implications of the digital age for these media; understand the structure, content, and finances of cable, satellite, and Internet TV; appreciate the potential of user-generated content; explain the audience measurement techniques used for these media.
3/18/2021 1:34:45 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 10 - Joseph R. Dominick
Chapter 10 - Broadcast television. The following will be discussed in this chapter: History, contemporary broadcast television, television in the digital age, defining features of broadcast television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, home video, feedback.
3/18/2021 1:34:39 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 9 - Joseph R. Dominick
Chapter 9 - Motion pictures. explain how the motion picture industry developed, describe how the studios dominated the industry, discuss how television affected the film industry and its audience, understand the implications that digital moviemaking holds for the industry, explain how the digital age is affecting film, describe the components of the movie industry and how a motion picture is produced.
3/18/2021 1:34:33 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 8 - Joseph R. Dominick
Chapter 8 - Sound recording. In this chapter, you will learn: understand the development of the recording process, explain the impact of the Depression and World War II on the industry, recognize the significance of the CD, discuss the impact of Napster and its successors, explain how the digital age is affecting the recording industry, describe the departments that make up the recording industry.
3/18/2021 1:34:26 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 7 - Joseph R. Dominick
Chapter 7 - Radio. In this chapter students will be able to: explain how radio broadcasting developed in the 1920s; recognize how television affected radio discuss the; defining features of radio understand that radio gets programming from local stations, networks, and syndication companies; explain how the digital age is affecting radio; appreciate the potential of high-definition radio; understand how consolidation has affected the radio industry.
3/18/2021 1:34:20 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 6 - Joseph R. Dominick
Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.
3/18/2021 1:34:13 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 5 - Joseph R. Dominick
Chapter 5 - Magazines. The main contents of this chapter include all of the following: History, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback.
3/18/2021 1:34:07 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 4 - Joseph R. Dominick
Chapter 4 - Newspapers. In this chapter we will discuss: History, newspapers in the digital age, defining features of newspapers, organization of the newspaper industry, newspaper ownership, producing the print and online newspaper, economics, feedback.
3/18/2021 1:34:01 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 3 - Joseph R. Dominick
Chapter 3 - Historical and cultural context. This chapter include objectives: describe the major events and general trends in media history recognize the milestones in the development of human communication understand the role that these advances played in prompting significant changes in our culture and society learn that the emergence of new communications advances changes but does not make extinct those communications that came before understand that each advance in communication increases our power to convey and record -information.
3/18/2021 1:33:55 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 2 - Joseph R. Dominick
Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society; explain uses and gratifications analysis; recognize the dysfunctions of mass communication; understand the concepts of meaning, hegemony, and ideology.
3/18/2021 1:33:47 PM +00:00
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 1 - Joseph R. Dominick
Chapter 1 - Communication: mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.
3/18/2021 1:33:41 PM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 18 - Joseph R. Dominick
Chapter 18 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
3/18/2021 4:07:06 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 17 - Joseph R. Dominick
Chapter 17 - The global village: International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media system.
3/18/2021 4:06:59 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 16 - Joseph R. Dominick
Chapter 16 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.
3/18/2021 4:06:52 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 15 - Joseph R. Dominick
Chapter 15 - Formal controls: Laws, rules, regulations. The following will be discussed in this chapter: The press, the law, and the courts; protecting news sources; covering the courts; reporters’ access to information; defamation; invasion of privacy; copyright; obscenity and pornography; regulating broadcasting; regulating cable TV; the telecommunications act of 1996; regulating advertising.
3/18/2021 4:06:46 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 14 - Joseph R. Dominick
Chapter 14 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.
3/18/2021 4:06:39 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 13 - Joseph R. Dominick
Chapter 13 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.
3/18/2021 4:06:32 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 12 - Joseph R. Dominick
Chapter 12 - News gathering and reporting. This chapter includes contents: Deciding what is news, news reporting in the digital age, categories of news and reporting, the news flow, the wire services, media differences in news coverage, readership and viewership.
3/18/2021 4:06:26 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 11 - Joseph R. Dominick
Chapter 11 - The Internet and the World Wide Web. This chapter includes contents: A brief history of the computer, the internet, structure and features of the internet, the evolving internet, economics, feedback, social implications, the future: the evernet, the internet and the web.
3/18/2021 4:06:18 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 10 - Joseph R. Dominick
Chapter 10 - Television. This chapter includes contents: History, contemporary television, television in the digital age, defining features of television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, cable television, home video, direct broadcast satellites, feedback, the television industry.
3/18/2021 4:06:11 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 9 - Joseph R. Dominick
Chapter 9 - Motion pictures. This chapter includes contents: The phi phenomenon, persistence of vision, history of the motion picture, motion pictures in the digital age, defining features of motion pictures, organization of the film industry, ownership in the film industry, producing motion pictures, economics, feedback, cable and video: the hollywood connection, the film industry.
3/18/2021 4:06:05 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 8 - Joseph R. Dominick
Chapter 8 - Sound recording. In this chapter we will discuss: History, sound recording in the digital age, defining features of sound recording, organization of the recording industry, ownership in the recording industry, producing records, making a CD, economics, feedback, the recording industry.
3/18/2021 4:05:58 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 7 - Joseph R. Dominick
Chapter 7 - Radio. In this chapter we will discuss: History, radio in the digital age, defining features of radio, organization of the radio industry, ownership in the radio industry, producing radio programs, economics, feedback, the radio industry.
3/18/2021 4:05:51 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 6 - Joseph R. Dominick
Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.
3/18/2021 4:05:44 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 5 - Joseph R. Dominick
Chapter 5 - Magazines. In this chapter we will discuss: Magazine history, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback, the magazine industry.
3/18/2021 4:05:37 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 4 - Joseph R. Dominick
Chapter 4 - The newspaper industry. In this chapter we will discuss: History, newspapers in the digital age, defining features of newspapers, organization of the newspaper industry, newspaper ownership, producing the print and online newspaper, economics, feedback.
3/18/2021 4:05:29 AM +00:00