Tài liệu miễn phí PR - Truyền thông
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Lecture Dynamics of mass communication (9th edition): Chapter 3 - Joseph R. Dominick
Chapter 3 - Historical and cultural context. Chapter 3 presents the following content: Eight milestones in human communication, language, writing, printing, telegraph and telephone, photography and motion pictures, radio and television, digital media, wireless handheld media, concluding observations.
3/18/2021 4:05:23 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 2 - Joseph R. Dominick
Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society.
3/18/2021 4:05:17 AM +00:00
Lecture Dynamics of mass communication (9th edition): Chapter 1 - Joseph R. Dominick
Chapter 1 - Communication: Mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.
3/18/2021 4:05:10 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 18 - Joseph R. Dominick
Chapter 18 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
3/18/2021 3:56:08 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 17 - Joseph R. Dominick
Chapter 17 - The global village international and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media system.
3/18/2021 3:56:02 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 15 - Joseph R. Dominick
Chapter 15 - Formal controls: Laws, rules, and regulations. The following will be discussed in this chapter: The press, the law, and the courts; protecting news sources; covering the courts; reporters’ access to information; defamation; invasion of privacy; copyright; obscenity and pornography; regulating broadcasting; regulating cable TV; the telecommunications act of 1996; regulating advertising.
3/18/2021 3:55:55 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 14 - Joseph R. Dominick
Chapter 14 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.
3/18/2021 3:55:49 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 13 - Joseph R. Dominick
Chapter 13 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.
3/18/2021 3:55:42 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 12 - Joseph R. Dominick
Chapter 12 - News gathering and reporting. This chapter includes contents: Deciding what is news, news reporting in the digital age, categories of news and reporting, the news flow, the wire services, media differences in news coverage, readership and viewership.
3/18/2021 3:55:35 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 9 - Joseph R. Dominick
Chapter 9 - Motion pictures. In this chapter, the learning objectives are: explain how the motion picture industry developed, describe how the studios dominated the industry, discuss how television affected the film industry and its audience, understand the implications that digital moviemaking holds for the industry,...
3/18/2021 3:55:29 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 8 - Joseph R. Dominick
Chapter 8 - Sound recording. In this chapter, you will learn: understand the development of the recording process, explain the impact of the Depression and World War II on the industry, recognize the significance of the CD, discuss the impact of Napster and its successors,...
3/18/2021 3:55:23 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 7 - Joseph R. Dominick
Chapter 7 - Radio. In this chapter students will be able to: explain how radio broadcasting developed in the 1920s; recognize how television affected radio discuss the; defining features of radio understand that radio gets programming from local stations, networks, and syndication companies; explain how the digital age is affecting radio;...
3/18/2021 3:55:16 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 6 - Joseph R. Dominick
Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.
3/18/2021 3:55:10 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 5 - Joseph R. Dominick
Chapter 5 - Magazines. The main contents of this chapter include all of the following: History, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback.
3/18/2021 3:55:02 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 4 - Joseph R. Dominick
Chapter 5 - Magazines. The main contents of this chapter include all of the following: History, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback.
3/18/2021 3:54:56 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 3 - Joseph R. Dominick
Chapter 3 - Historical and cultural context. History tends to be cyclical, and knowing what happened back then might help us understand what is going on now. Specifically, this chapter discusses seven milestones in the development of human communication: language, writing, printing, telegraph and telephone, photography and motion pictures, radio and television, and computers.
3/18/2021 3:54:50 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 2 - Joseph R. Dominick
Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society;...
3/18/2021 3:54:43 AM +00:00
Lecture The dynamics of mass communication (Seventh edition): Chapter 1 - Joseph R. Dominick
Chapter 1 - Communication: Mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.
3/18/2021 3:54:37 AM +00:00
Cẩm nang hướng dẫn quan hệ công chúng - PR sáng tạo: Phần 2
Quyển sách 100 ý tưởng PR tuyệt hay nhắm đến số lượng độc giả khá rộng. Nếu bạn không có kinh nghiệm gì về PR, nó sẽ cung cấp một số ý tưởng nền tảng; nếu bạn là một chuyên gia PR giàu kinh nghiệm, thì quyển sách này cs thể sẽ mang đến một vài ý tưởng mà bạn chưa mường tượng đến. Mời các bạn cùng tham khảo phần 2 của cuốn sách sau đây.
3/17/2021 7:18:39 PM +00:00
Cẩm nang hướng dẫn quan hệ công chúng - PR sáng tạo: Phần 1
PR chính là việc tạo quan hệ tốt đẹp với công chúng của một tổ chức. Những công chúng đó bao gồm khách hàng, nhà cung cấp, cơ quan chính phủ, những người bạn của trái đất, những doanh nghiệp láng giềng, hoặc bất kỳ ai thực sự hoặc có thể chịu ảnh hưởng bởi điều chúng ta làm. Ý tưởng trong cuốn sách 100 ý tưởng PR tuyệt hay được góp nhặt từ nhiều nguồn, nhằm cung cấp cho bạn đọc những ý tưởng nền tảng và mới mẻ về PR. Mời các bạn cùng tham khảo.
3/17/2021 7:18:32 PM +00:00
Bài giảng Quảng cáo - ThS. Trần Thị Ý Nhi
Bài giảng Quảng cáo do ThS. Trần Thị Ý Nhi biên soạn gồm có các nội dung chính được trình bày như sau: Tổng quan về quảng cáo, kỹ thuật xác định mục tiêu và ngân sách quảng cáo, kỹ thuật thiết kế thông điệp quảng cáo. Mời các bạn cùng tham khảo.
3/17/2021 2:27:55 PM +00:00
Đề cương chi tiết học phần Quản trị sự kiện (Event Management)
Đề cương chi tiết học phần Quản trị sự kiện (Event Management) thông tin về tổng quát về học phần Công tác xã hội với người hoạt động mại dâm như thời gian, phân bố chương trình, tóm tắt nội dung, các yêu cầu, kỹ năng học tập.
3/17/2021 9:54:38 AM +00:00
Đề cương học phần Quan hệ công chúng (Public Relations)
Đề cương học phần Quan hệ công chúng (Public Relations) cung cấp các thông tin về môn học, điều kiện tiên quyết, mục tiêu của học phần, mô tả tóm tắt nội dung học phần, nhiệm vụ của sinh viên; các thang điểm và nội dung chi tiết học phần.
12/29/2020 8:46:11 PM +00:00
Bài giảng Kỹ năng truyền thông: Chương mở đầu - ThS. Lê Thị Ngọc Tiền
Môn học Kỹ năng truyền thông giúp người học: Nắm vững các kiến thức về truyền thông, nguyên tắc truyền thông cơ bản; phát triển kỹ năng thuyết trình, hội họp, giao tiếp nơi công sở, làm việc nhóm và kỹ năng viết CV, kỹ năng phỏng vấn xin việc. Mời các bạn cùng tham khảo để nắm bắt kiến thức chi tiết.
12/29/2020 7:59:25 AM +00:00
Đề thi kết thúc học phần học kỳ I năm học 2019-2020 môn Truyền thông kinh doanh - ĐH Ngân hàng TP.HCM
Đề thi kết thúc học phần học kỳ I năm học 2019-2020 môn Truyền thông kinh doanh gồm 30 câu hỏi trắc nghiệm có kèm đáp án để người học ôn tập và củng cố kiến thức. Mời các bạn cùng tham khảo nội dung chi tiết.
12/28/2020 5:44:23 PM +00:00
Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling
The goals of this chapter are: To examine the role of personal selling in the integrated marketing communication program, to describe the advantages and disadvantages of personal selling as part of an IMC program, to propose how personal selling might be combined with other elements in an IMC program,...
10/19/2020 11:40:44 AM +00:00
Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion
Chapter 16 - Sales promotion. The goals of this chapter are: To understand the role of sales promotion in a company’s integrated marketing communication program and to examine why it is increasingly important, to examine the various objectives of sales promotion programs, to examine the types of consumer- and trade-oriented sales promotion tools and the factors to consider in using them,...
10/19/2020 11:40:37 AM +00:00
Lecture Advertising and promotion (2/e) – Chapter 15: Public relations
Chapter 15 - Public relations. The goals of this chapter are: To recognise the roles of public relations, publicity and corporate advertising in the integrated marketing communication mix, to know the difference between public relations and publicity and demonstrate the advantages and disadvantages of each, to understand the reasons for corporate advertising and its advantages and disadvantages,...
10/19/2020 11:40:30 AM +00:00
Lecture Advertising and promotion (2/e) – Chapter 14: Interactive marketing
Chapter 14 - Interactive marketing. The goals of this chapter are: To examine the development and evaluate the reasons for growth of the internet and interactive media, to define the role and relationships of the internet and interactive media and apply them in an IMC program, to compare the advantages and disadvantages of direct communication on the internet and interactive media,...
10/19/2020 11:40:23 AM +00:00
Lecture Advertising and promotion (2/e) – Chapter 13: Direct marketing and communication
Chapter 13 - Direct marketing and communication. The goals of this chapter are: To examine the development and reasons for growth of direct marketing communication; to define the role and relationships of direct marketing, the internet and interactive media in an IMC program; to identify the advantages and disadvantages of direct marketing communication; to evaluate the effectiveness of communication through direct marketing communication.
10/19/2020 11:40:17 AM +00:00