Tài liệu miễn phí PR - Truyền thông
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Lecture Communication research - Chapter 14: Designing qualitative research
The learning objectives for this chapter include: Explain how qualitative research differs from quantitative research, identify the role of the researcher and explain its potential effects on the research process, read the research report and identify the focus or objective of the project,....
8/30/2018 5:23:15 AM +00:00
Lecture Communication research - Chapter 15: Qualitative methods
In this chapter students will be able to: Distinguish among the various forms of qualitative research methods; identify the basic steps or process the researcher used to collect data; evaluate the method used for its ability to collect data that are valid, reliable, and credible;...
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Lecture Communication research - Chapter 16: Reading and writing the quantitative research report
In this chapter you will learn: Identify the four major sections of a quantitative research report, identify the report's problem statement, follow the arguments in a literature review leading to the research questions and hypotheses, assess the research methods described in the methods section for their adequacy and appropriateness,...
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Lecture Communication research - Chapter 17: Reading and writing the qualitative research report
After completing this chapter, students will be able to: Distinctly identify the introduction, literature foundation, methods write-up, and results and discussion sections of the written report; identify whether the author's or participants' voices are featured in the essay; identify the core ideas of the essay; identify where, when, and how data were collected;...
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 1 - Joann Keyton
Chapter 1 - Introduction to research in communication. After reading this chapter, you should be able to: Identify instances in which you could use or conduct communication research as a student, use or conduct communication research as a professional, and use the results of communication research in your personal life; explain the goals of research; explain the relationship of research and theory;...
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 2 - Joann Keyton
Chapter 2 - The research process: getting started. After reading this chapter, you should be able to: Explain why the research process starts with identifying the research problem, develop a preliminary question from a topic or issue, explain why a preliminary question is superior to a topic in conducting library research, evaluate preliminary questions for their completeness and clarity,...
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 3 - Joann Keyton
Chapter 3 - Introduction to quantitative research. After reading this chapter, you should be able to: Describe quantitative research and its assumptions, identify examples of quantitative research, explain analytic deduction, explain the five-component model for quantitative research, explain the role of hypotheses in quantitative research, assess the effectiveness of hypotheses in quantitative research,...
8/30/2018 5:23:15 AM +00:00
Lecture Communication research: Asking questions, finding answers (2/e): Chapter 4 - Joann Keyton
Chapter 4 - Introduction to qualitative research. After reading this chapter, you should be able to: Describe qualitative research and its assumptions, identify examples of qualitative research, explain inductive analysis, explain the qualitative research model, describe issues of credibility that must be addressed in qualitative research,...
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 5 - Joann Keyton
Chapter 5 - Research ethics. After reading this chapter, you should be able to: Address potential ethical issues during the design phase of the research project, explain how your research project minimizes risk and enhances benefits to participants, find alternative research procedures to avoid physical or psychological harm to participants,...
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 6 - Joann Keyton
Chapter 6 - Measurement. After reading this chapter, you should be able to: Understand that measurement is a process; understand the principle that numbers have no inherent meaning until the researcher assigns or imposes meaning; develop categories for nominal data that are mutually exclusive, exhaustive, and equivalent;
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 7 - Joann Keyton
Chapter 7 - Sampling, significance levels, and hypothesis testing. After reading this chapter, you should be able to: Identify the population and sampling frame to select an appropriate sample, argue for how results from a sample are generalizable to its population, use probability sampling procedures to produce a random sample, use nonprobability procedures to produce an appropriate sample,...
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 8 - Joann Keyton
Chapter 8 - Quantitative research designs. After reading this chapter, you should be able to: Select and develop the appropriate research design for your hypotheses or research questions; understand the strengths and limitations of each design form as it relates to research findings, and argue for your design choices; explain the benefits of experimental forms over quasi-experimental and descriptive forms;...
8/30/2018 5:23:15 AM +00:00
Lecture Communication research: Asking questions, finding answers (2/e): Chapter 9 - Joann Keyton
Chapter 9 - Surveys, questionnaires, and polls. After reading this chapter, you should be able to: Design a survey or questionnaire to answer a research question or test a hypothesis, select the survey format (face-to-face, telephone, self-report, web, email) that will best serve the purpose of the survey, select existing or design appropriate questionnaire items and response sets,...
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 10 - Joann Keyton
Chapter 10 - Descriptive statistics. After reading this chapter, you should be able to: Select existing or design appropriate questionnaire items and response sets, use open and closed questions appropriately, pretest the method of data collection, collect the data in an honest and ethical manner, analyze the data completely and appropriately, draw conclusions that do not overstate the limitations of your data or sample, present the data to others in an appropriate fashion,...
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 11 - Joann Keyton
Chapter 11- Testing for differences. After reading this chapter, you should be able to: Explain the difference between descriptive and inferential statistics, use the four analytical steps to design and evaluate research designs and statistical findings, develop a hypothesis or research question and select the appropriate statistical test of difference (chi-square, t-test, ANOVA),...
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 12 - Joann Keyton
Chapter 12 - Testing for relationships. After reading this chapter, you should be able to: Explain the difference between tests of differences and tests of relationships, use the four analytical steps to design and interpret research designs and statistical findings, know which assumptions of inferential statistics your research project meets and which assumptions it does not meet,...
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 13 - Joann Keyton
Chapter 13 - Quantitative analysis of text. After reading this chapter, you should be able to: Differentiate between manifest and latent content in content analysis, explain the basic processes for conducting a content analysis, identify appropriate uses of interaction analysis, explain the basic processes for conducting a research study using interaction analysis, assess the appropriateness and adequacy of a category scheme.
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 14 - Joann Keyton
Chapter 14 - Designing qualitative research. After reading this chapter, you should be able to: Identify the role of the researcher in qualitative research designs and explain the potential effects of different researcher roles on the research process. Select, and argue for, an appropriate researcher role for a specific research project. Develop a purpose statement and research question for a qualitative research project.
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 15 - Joann Keyton
Chapter 15 - Qualitative methods of data collection. After reading this chapter, you should be able to: Identify the role of the researcher in qualitative research designs and explain the potential effects of different researcher roles on the research process; select, and argue for, an appropriate researcher role for a specific research project; develop a purpose statement and research question for a qualitative research project;...
8/30/2018 5:23:15 AM +00:00
Lecture Communication research: Asking questions, finding answers (2/e): Chapter 16 - Joann Keyton
Chapter 16 - Analyzing qualitative data. After reading this chapter, you should be able to: Distinguish between the analysis and interpretation of qualitative data, write an analytical memo while collecting qualitative data, search textual data for relevant codes to be analyzed, create a coding scheme for qualitative data,...
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 17 - Joann Keyton
Chapter 17 - Reading and writing the quantitative research report. After reading this chapter, you should be able to: Construct a literature review that situates your research study in the historical context of research similar to yours; develop a compelling problem statement; find and integrate empirical research reports, theory articles, and literature review articles in your literature review;...
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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 18 - Joann Keyton
Chapter 18 - Reading and writing the qualitative research report. After reading this chapter, you should be able to: Select the story you want to tell, read through all of the data collected before you begin writing, decide whose voice will be the primary storyteller and select an appropriate writing style, identify the core ideas you want to present in the story, write a description about how the data were collected.
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Bài giảng Phần 3: Mở rộng phạm vi của truyền thông
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Bài giảng Phần 4: Truyền thông và cải cách chính sách
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Bài giảng Phần 7: Đối tượng và hành vi
Bài giảng Phần 7: Đối tượng và hành vi tìm hiểu về đối tượng, phân mảng đối tượng, phân tích đối tượng, chiến lược nhắm đối tượng, quá trình thay đổi hành vi trong truyền thông. Mời các bạn tham khảo bài giảng để bổ sung thêm kiến thức về lĩnh vực này.
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Bài giảng Phần 9: Chiến lược truyền thông về cải cách pháp lý và hành pháp ở Georgi
Bài giảng Phần 9: Chiến lược truyền thông về cải cách pháp lý và hành pháp ở Georgi nêu lên bối cảnh sơ lược; đánh giá nhu cầu truyền thông; xây dựng kế hoạch & thực hiện truyền thông; đào tạo truyền thông và một số nội dung khác.
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