Tài liệu miễn phí PR - Truyền thông
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Lecture Business and administrative communication (11th edition): Chapter 2 - Kitty O. Locker, Donna S. Kienzler
Chapter 2 - Adapting your message to your audience. In this chapter, we will address the following questions: How to identify your audience, ways to analyze different kinds of audiences, how to choose channels to reach audiences, how to adapt your message to the audience, how to characterize good audience benefits, how to create audience benefits, how to communicate with multiple audiences.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 3 - Kitty O. Locker, Donna S. Kienzler
Chapter 3 - Building goodwill. In this chapter, students will be able to understand: Create you-attitude, create positive emphasis, improve tone in business communications, reduce bias in business communications.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 4 - Kitty O. Locker, Donna S. Kienzler
Chapter 4 - Navigating the business communication environment. After studying this chapter, you will know: Why ethics is so important in business communication, how corporate culture impacts business environments, why interpersonal communication is important, how to use your time more efficiently, what the trends in business communication are.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 5 - Kitty O. Locker, Donna S. Kienzler
Chapter 5 - Planning, composing, and revising. After studying this chapter, you will know: Activities involved in the composing process, and how to use these activities to your advantage; guidelines for effective word choice, sentence constructions, and paragraph organization; techniques to revise, edit, and proofread your communications.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 6 - Kitty O. Locker, Donna S. Kienzler
Chapter 6 - Designing documents. In this chapter, we will address the following questions: What document design is important and how to incorporate it into the writing process, the four levels of document design, and how they can help you critique documents, guidelines for document design, how to design brochures, how to design infographics, how to design web pages, how to do basic usability testing on your documents.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 7 - Kitty O. Locker, Donna S. Kienzler
Chapter 7 - Communicating across cultures. After studying this chapter, you will know: Why global business is important, why diversity is becoming more important, how our values and beliefs affect our responses to other people, how nonverbal communication impacts cross-cultural communications, how to adapt oral communication for cross-cultural communications, how to adapt written communications for global audiences, why it is important to.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 8 - Kitty O. Locker, Donna S. Kienzler
Chapter 8 - Working and writing in teams. In this chapter, students will be able to understand: Different kinds of productive and nonproductive roles in teams, group decision-making strategies, characteristics of successful teams, techniques for resolving conflict, techniques for making meetings effective, technologies to use in teamwork, techniques for collaborative writing.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 9 - Kitty O. Locker, Donna S. Kienzler
Chapter 9 - Sharing informative and positive messages with appropriate technology. After studying this chapter, you will know: What the purposes of informative and positive messages are, what kinds of newer communication hardware are entering offices, when and how to use common business media effectively, how to organize informative and positive messages, how to compose some of the common varieties of informative and positive messages.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 10 - Kitty O. Locker, Donna S. Kienzler
Chapter 10 - Delivering negative messages. In this chapter, students will be able to understand: Different purposes of negative messages; different ways to organize negative messages; ways to construct the different parts of negative messages; how to improve the tone of negative messages; ways to construct different kinds of negative messages; how, and how not, to use technology for negative messages.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 11 - Kitty O. Locker, Donna S. Kienzler
Chapter 11 - Crafting persuasive messages. After studying this chapter, you will know: Identify the purposes of persuasive messages; analyze a persuasive situation; identify basic persuasive strategies; write persuasive direct requests; write persuasive problem-solving messages; write sales and fund-raising messages; use technology for persuasive messages.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 12 - Kitty O. Locker, Donna S. Kienzler
Chapter 12 - Building résumés. In this chapter, students will be able to understand: Prepare a detailed time line for your job search, conduct an effective job search, prepare a résumé that makes you look attractive to employers, deal with common difficulties that arise during job searches, handle the online portion of job searches, keep your résumé honest.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 13 - Kitty O. Locker, Donna S. Kienzler
Chapter 13 - Writing job application letters. After studying this chapter, you will know: Find the information you need to write a good job letter to a specific employer, write a job letter that makes you look attractive to employers, use social networking and a personal website to create a virtual cover letter.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 14 - Kitty O. Locker, Donna S. Kienzler
Chapter 14 - Interviewing, writing follow-up messages, and succeeding in the job. After studying this chapter, you will know: What interview channels you may encounter, how to create a strategy for successful interviewing, what preparations to make before you start interviewing, what to do during an interview, how to answer common interview questions, how to prepare for less common interview types, what to do after an interview.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 15 - Kitty O. Locker, Donna S. Kienzler
Chapter 15 - Researching proposals and reports. After studying this chapter, you will know: Recognize varieties of reports, define report problems, employ various research strategies, use and document sources.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 16 - Kitty O. Locker, Donna S. Kienzler
Chapter 16 - Creating visuals and data displays. In this chapter, we will address the following questions: When to use visuals and data displays, how to create effective visuals and data displays, how to integrate visuals and data displays into text, how to use conventions for specific visuals and data displays.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 17 - Kitty O. Locker, Donna S. Kienzler
Chapter 17 - Writing proposals and progress reports. In this chapter, students will be able to understand: Define proposals, brainstorm for writing proposals, organize proposals, prepare budget and costs sections, write different proposal varieties, write progress reports.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 18 - Kitty O. Locker, Donna S. Kienzler
Chapter 18 - Analyzing Information and writing reports. After studying this chapter, you will know: Use your time efficiently when writing reports; analyze data, information, and logic; choose information for reports; organize reports; present information effectively in reports; prepare the different components of formal reports.
8/30/2018 5:40:58 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 19 - Kitty O. Locker, Donna S. Kienzler
Chapter 19 - Making oral presentations. In this chapter, students will be able to understand: Identify purposes of presentations, plan strategy for presentations, organize effective presentations, plan visuals for presentations, deliver effective presentations, handle questions during presentations.
8/30/2018 5:40:58 AM +00:00
Ebook PR là sống - Phần 2
Nối tiếp nội dung phần 1, phần 2 của ebook PR là sống trình bày về sức mạnh của PR, chiến thuật trong PR, nghệ thuật PR, uy tín trong PR, linh hồn của PR và PR cá nhân.
8/30/2018 5:39:18 AM +00:00
Ebook PR là sống - Phần 1
Nội dung phần 1 của ebook PR là sống trình bày về các tình huống, cấp độ và quy luật của PR, các nguyên tắc PR, những lưu ý trong PR, con người trong PR, mục đích của PR và nhu cầu trao đổi trong PR.
8/30/2018 5:39:18 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 1 - Kitty O. Locker, Donna S. Kienzler
Chapter 1 - Succeeding in business communication. After studying this chapter, you will know: What the benefits of good communication are, why students need to be able to communicate well, what the costs of communication are, what the costs of poor communication are, what the basic criteria for effective messages are, what role conventions play in business communication, how to solve business communication problems.
8/30/2018 5:39:15 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 2 - Kitty O. Locker, Donna S. Kienzler
Chapter 2 - Adapting your message to your audience. In this chapter, we will address the following questions: How to identify your audience, ways to analyze different kinds of audiences, how to choose channels to reach audiences, how to adapt your message to the audience, how to characterize good audience benefits, how to create audience benefits, how to communicate with multiple audiences.
8/30/2018 5:39:15 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 3 - Kitty O. Locker, Donna S. Kienzler
Chapter 3 - Building goodwill. In this chapter, students will be able to understand: Create you-attitude, create positive emphasis, improve tone in business communications, reduce bias in business communications.
8/30/2018 5:39:15 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 4 - Kitty O. Locker, Donna S. Kienzler
Chapter 4 - Navigating the business communication environment. After studying this chapter, you will know: Why ethics is so important in business communication, how corporate culture impacts business environments, why interpersonal communication is important, how to use your time more efficiently, what the trends in business communication are.
8/30/2018 5:39:15 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 5 - Kitty O. Locker, Donna S. Kienzler
Chapter 5 - Planning, composing, and revising. After studying this chapter, you will know: Activities involved in the composing process, and how to use these activities to your advantage; guidelines for effective word choice, sentence constructions, and paragraph organization; techniques to revise, edit, and proofread your communications.
8/30/2018 5:39:15 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 6 - Kitty O. Locker, Donna S. Kienzler
Chapter 6 - Designing documents. In this chapter, we will address the following questions: What document design is important and how to incorporate it into the writing process, the four levels of document design, and how they can help you critique documents, guidelines for document design, how to design brochures, how to design infographics, how to design web pages, how to do basic usability testing on your documents.
8/30/2018 5:39:15 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 7 - Kitty O. Locker, Donna S. Kienzler
Chapter 7 - Communicating across cultures. After studying this chapter, you will know: Why global business is important, why diversity is becoming more important, how our values and beliefs affect our responses to other people, how nonverbal communication impacts cross-cultural communications, how to adapt oral communication for cross-cultural communications, how to adapt written communications for global audiences, why it is important to.
8/30/2018 5:39:15 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 8 - Kitty O. Locker, Donna S. Kienzler
Chapter 8 - Working and writing in teams. In this chapter, students will be able to understand: Different kinds of productive and nonproductive roles in teams, group decision-making strategies, characteristics of successful teams, techniques for resolving conflict, techniques for making meetings effective, technologies to use in teamwork, techniques for collaborative writing.
8/30/2018 5:39:15 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 9 - Kitty O. Locker, Donna S. Kienzler
Chapter 9 - Sharing informative and positive messages with appropriate technology. After studying this chapter, you will know: What the purposes of informative and positive messages are, what kinds of newer communication hardware are entering offices, when and how to use common business media effectively, how to organize informative and positive messages, how to compose some of the common varieties of informative and positive messages.
8/30/2018 5:39:15 AM +00:00
Lecture Business and administrative communication (11th edition): Chapter 10 - Kitty O. Locker, Donna S. Kienzler
Chapter 10 - Delivering negative messages. In this chapter, students will be able to understand: Different purposes of negative messages; different ways to organize negative messages; ways to construct the different parts of negative messages; how to improve the tone of negative messages; ways to construct different kinds of negative messages; how, and how not, to use technology for negative messages.
8/30/2018 5:39:15 AM +00:00