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Lecture Communication research: Asking questions, finding answers (4/e): Chapter 1 - Joann Keyton
Chapter 1 - Introduction to communication research. After reading this chapter, you should be able to: Identify instances in which you could use or conduct communication research as a student, use or conduct communication research as a professional, and use the results of communication research in your personal life; explain the goals of research; explain the relationship of research and theory;...
8/30/2018 5:23:16 AM +00:00
Lecture Communication research: Asking questions, finding answers (4/e): Chapter 2 - Joann Keyton
Chapter 2 - The research process: Getting started. After reading this chapter, you should be able to: Describe what a theory is and its role in communication research, explain why the research process starts with identifying a research problem, develop a preliminary question from a topic or issue, explain why a preliminary question is superior to a topic in conducting library research,...
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Lecture Communication research: Asking questions, finding answers (4/e): Chapter 3 - Joann Keyton
Chapter 3 - Research ethics. After reading this chapter, you should be able to: Address potential ethical issues during the design phase of the research project, explain how your research project minimizes risk and enhances benefi ts to participants, find alternative research procedures to avoid physical or psychological harm to participants,...
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Lecture Communication research: Asking questions, finding answers (4/e): Chapter 4 - Joann Keyton
Chapter 4 - Introduction to quantitative research. After reading this chapter, you should be able to: Describe quantitative research and its assumptions, identify examples of quantitative research, explain analytic deduction, explain the five-component model for quantitative research, explain the role of hypotheses in quantitative research,...
8/30/2018 5:23:16 AM +00:00
Lecture Communication research: Asking questions, finding answers (4/e): Chapter 5 - Joann Keyton
Chapter 5 - Measurement. After reading this chapter, you should be able to: Understand that measurement is a process, explain the principle that numbers have no inherent meaning until the researcher assigns or imposes meaning, develop categories for nominal data that are mutually exclusive, exhaustive, and equivalent,...
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Lecture Communication research: Asking questions, finding answers (4/e): Chapter 6 - Joann Keyton
Chapter 6 - Populations, samples, and sample size. After reading this chapter, you should be able to: Describe the distinctions among population, sampling frame, and sample; identify the population and sampling frame to select an appropriate sample; argue for how results from a sample are generalizable to its population.
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Lecture Communication research: Asking questions, finding answers (4/e): Chapter 7 - Joann Keyton
Chapter 7 - Quantitative research designs. After reading this chapter, you should be able to: Select and develop the appropriate research design for your hypotheses or research questions; understand the strengths and limitations of each design form as it relates to research fi ndings, and argue for your design choices; explain the benefi ts of experimental forms over quasi-experimental and descriptive forms;...
8/30/2018 5:23:16 AM +00:00
Lecture Communication research: Asking questions, finding answers (4/e): Chapter 8 - Joann Keyton
Chapter 8 - Surveys and questionnaires. After reading this chapter, you should be able to: Design a survey or questionnaire to answer a research question or test a hypothesis; select the survey format (self-report, faceto-face, phone, or online) that will best serve the purpose of the survey; select existing or develop appropriate questionnaire items and response sets;...
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Lecture Communication research: Asking questions, finding answers (4/e): Chapter 9 - Joann Keyton
Chapter 9 - Descriptive statistics, significance levels, and hypothesis testing. After reading this chapter, you should be able to: Explain the concept of the normal curve, assess data for its distribution and compare it to the normal curve, create a frequency distribution and polygon for each variable in a dataset, compute and interpret the mean, median, and mode for each variable in a dataset,...
8/30/2018 5:23:16 AM +00:00
Lecture Communication research: Asking questions, finding answers (4/e): Chapter 10 - Joann Keyton
Chapter 10 - Testing for differences . After reading this chapter, you should be able to: Explain the difference between descriptive and inferential statistics, use the four analytical steps to design and evaluate research designs and statistical findings, develop a hypothesis or research question and select the appropriate statistical test of difference (chi-square, t -test, ANOVA).
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Lecture Communication research: Asking questions, finding answers (4/e): Chapter 11 - Joann Keyton
Chapter 11 - Testing for relationships. After reading this chapter, you should be able to: Explain the difference between tests of differences and tests of relationships, use the four analytical steps to design and interpret research designs and statistical findings, know which assumptions of inferential statistics your research project meets and which assumptions it does not meet.
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Lecture Communication research: Asking questions, finding answers (4/e): Chapter 12 - Joann Keyton
Chapter 12 - Quantitative analysis of text. After reading this chapter, you should be able to: Differentiate between manifest and latent content in content analysis, explain the basic processes for conducting a content analysis, identify appropriate uses of interaction analysis, explain the basic processes for conducting a research study using interaction analysis,...
8/30/2018 5:23:16 AM +00:00
Lecture Communication research: Asking questions, finding answers (4/e): Chapter 13 - Joann Keyton
Chapter 13 - Reading and writing the quantitative research report. After reading this chapter, you should be able to: Review and revise your literature review to ensure that the literature review aligns with the designed and tested study; review and revise, if necessary, the problem statement; review and revise, if necessary, the research questions and hypotheses presented in your study;...
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Lecture Communication research: Asking questions, finding answers (4/e): Chapter 14 - Joann Keyton
Chapter 14 - Introduction to qualitative research. After reading this chapter, you should be able to: Describe qualitative research and its assumptions, identify examples of qualitative research, explain inductive analysis, explain the qualitative research model, describe issues of credibility that must be addressed in qualitative research,...
8/30/2018 5:23:16 AM +00:00
Lecture Communication research: Asking questions, finding answers (4/e): Chapter 15 - Joann Keyton
Chapter 15 - Designing qualitative research. After reading this chapter, you should be able to: Identify the role of the researcher in qualita-tive research designs and explain the poten-tial effects of different researcher roles on the research process; select and argue for an appropriate re-searcher role for a specific research project; develop a purpose statement and research question for a qualitative research project;...
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Lecture Communication research: Asking questions, finding answers (4/e): Chapter 16 - Joann Keyton
Chapter 16 - Qualitative methods of data collection. After reading this chapter, you should be able to: Select effective and appropriate data observation strategies; document data as evidence in complete and detailed notes; distinguish among the various forms of qualitative research methods; select the most appropriate qualitative research method for your research purpose or research question;...
8/30/2018 5:23:16 AM +00:00
Lecture Communication research: Asking questions, finding answers (4/e): Chapter 17 - Joann Keyton
Chapter 17 - Analyzing qualitative data. After reading this chapter, you should be able to: Distinguish between emic and etic readings of data, distinguish between the analysis and interpretation of qualitative data, write an analytical memo, search textual data for relevant codes to be analyzed,...
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Lecture Communication research: Asking questions, finding answers (4/e): Chapter 18 - Joann Keyton
Chapter 18 - Reading and writing the qualitative research report. After reading this chapter, you should be able to: Select the writing style for your qualitative report, decide whose voice will be the primary storyteller, identify the core ideas you want to present, write a description about how the data were collected, make decisions about revealing the identity of participants.
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Lecture Communication research - Chapter 1: Introduction to research in communication
After completing this chapter, students will be able to: Identify differences between informal, personal research and formal, scholarly research; explain the use of research in your role as a consumer; identify opportunities for which research reports would be helpful;...
8/30/2018 5:23:15 AM +00:00
Lecture Communication research - Chapter 2: The research process: Getting started
The learning objectives for this chapter include: Understand how researchers play the role of a detective, provide a basic explanation of the deductive and inductive research process models, explain why the research process starts with identifying the research problem, develop a preliminary question from a topic or issue,
8/30/2018 5:23:15 AM +00:00
Lecture Communication research - Chapter 3: Introduction to quantitative research
In this chapter you will learn: Describe quantitative research and its assumptions, identify examples of quantitative research, explain analytic deduction, explain the five-component model for quantitative research, explain the role of hypotheses in quantitative research, assess the effectiveness of hypotheses in quantitative research,...
8/30/2018 5:23:15 AM +00:00
Lecture Communication research - Chapter 4: Introduction to qualitative research
After completing this chapter, students will be able to: Describe qualitative research and its assumptions, identify examples of qualitative research, explain analytic induction Explain the Interaction Model for Research Design used for qualitative research Explain the role of a research question in qualitative research Assess the effectiveness of research questions in qualitative research
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Lecture Communication research - Chapter 5: Research ethics
In this chapter students will be able to: Raise ethical questions about the research reports you read; be able to identify any potential physical or psychological harms that participants might have endured and how those risks might have affected their responses; read an informed consent form and ask the researcher questions about the research procedures described; proceed with research procedures, including videotaping and audiotaping, only if you feel comfortable in doing so;...
8/30/2018 5:23:15 AM +00:00
Lecture Communication research - Chapter 6: Measurement
The learning objectives for this chapter include: Verify the way in which researchers assign or impose meaning on numbers and scores, determine the manner in which a researcher is making measurement comparisons, identify whether the appropriate level of measurement is being used, understand the basic principles of validity and reliability and how they affect research results reported in journals,...
8/30/2018 5:23:15 AM +00:00
Lecture Communication research - Chapter 7: Sampling, significance levels, and hypothesis testing
After completing this chapter, students will be able to: Identify the population and sampling frame to select an appropriate sample, argue for how results from a sample are generalizable to its population, use probability sampling procedures to produce a random sample, use nonprobability procedures to produce an appropriate sample
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Lecture Communication research - Chapter 8: Quantitative research designs
In this chapter students will be able to: Select and develop the appropriate research design for your hypotheses or research questions; understand the strengths and limitations of each design form as it relates to research fi ndings, and argue for your design choices; explain the benefi ts of experimental forms over quasi-experimental and descriptive forms;
8/30/2018 5:23:15 AM +00:00
Lecture Communication research - Chapter 9: Surveys, questionnaires, and polls
In this chapter you will learn: Know who is conducting or sponsoring the survey, have given your informed consent to participate, know what will be done with the data collected, feel comfortable participating in the survey, not feel pressured or threatened in any way to participate, feel free to not answer any question posed, answer questions as completely and honestly as you can,...
8/30/2018 5:23:15 AM +00:00
Lecture Communication research - Chapter 10: Descriptive statistics
The learning objectives for this chapter include: Explain the concept of the normal curve; look for evidence of normally distributed data when you read research reports; read a frequency distribution and polygon; describe the differences among mean, median, and mode; explain how the standard deviation affects interpretation of the mean; accurately interpret tables that report data as frequencies and percentages.
8/30/2018 5:23:15 AM +00:00
Lecture Communication research - Chapter 11: Testing for differences
In this chapter students will be able to: Explain the difference between descriptive and inferential statistics; use the four analytical steps to interpret written research findings; identify if the appropriate test of difference is used with research questions and hypotheses; apart from the researcher's written presentation, independently interpret research findings.
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Lecture Communication research - Chapter 13: Analyzing content
After completing this chapter, students will be able to: Differentiate between manifest and latent content in content analysis, explain the basic processes for conducting a content analysis, assess the appropriateness and adequacy of a category scheme for content analysis,...
8/30/2018 5:23:15 AM +00:00