Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 14 - Joseph R. Dominick
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 14 - Joseph R. Dominick
Chapter 14 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.