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Lecture Business and administrative communication (11th edition): Chapter 11 - Kitty O. Locker, Donna S. Kienzler
Chapter 11 - Crafting persuasive messages. After studying this chapter, you will know: Identify the purposes of persuasive messages; analyze a persuasive situation; identify basic persuasive strategies; write persuasive direct requests; write persuasive problem-solving messages; write sales and fund-raising messages; use technology for persuasive messages.
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Lecture Business and administrative communication (11th edition): Chapter 12 - Kitty O. Locker, Donna S. Kienzler
Chapter 12 - Building résumés. In this chapter, students will be able to understand: Prepare a detailed time line for your job search, conduct an effective job search, prepare a résumé that makes you look attractive to employers, deal with common difficulties that arise during job searches, handle the online portion of job searches, keep your résumé honest.
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Lecture Business and administrative communication (11th edition): Chapter 13 - Kitty O. Locker, Donna S. Kienzler
Chapter 13 - Writing job application letters. After studying this chapter, you will know: Find the information you need to write a good job letter to a specific employer, write a job letter that makes you look attractive to employers, use social networking and a personal website to create a virtual cover letter.
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Lecture Business and administrative communication (11th edition): Chapter 14 - Kitty O. Locker, Donna S. Kienzler
Chapter 14 - Interviewing, writing follow-up messages, and succeeding in the job. After studying this chapter, you will know: What interview channels you may encounter, how to create a strategy for successful interviewing, what preparations to make before you start interviewing, what to do during an interview, how to answer common interview questions, how to prepare for less common interview types, what to do after an interview.
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Lecture Business and administrative communication (11th edition): Chapter 15 - Kitty O. Locker, Donna S. Kienzler
Chapter 15 - Researching proposals and reports. After studying this chapter, you will know: Recognize varieties of reports, define report problems, employ various research strategies, use and document sources.
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Lecture Business and administrative communication (11th edition): Chapter 16 - Kitty O. Locker, Donna S. Kienzler
Chapter 16 - Creating visuals and data displays. In this chapter, we will address the following questions: When to use visuals and data displays, how to create effective visuals and data displays, how to integrate visuals and data displays into text, how to use conventions for specific visuals and data displays.
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Lecture Business and administrative communication (11th edition): Chapter 17 - Kitty O. Locker, Donna S. Kienzler
Chapter 17 - Writing proposals and progress reports. In this chapter, students will be able to understand: Define proposals, brainstorm for writing proposals, organize proposals, prepare budget and costs sections, write different proposal varieties, write progress reports.
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Lecture Business and administrative communication (11th edition): Chapter 18 - Kitty O. Locker, Donna S. Kienzler
Chapter 18 - Analyzing Information and writing reports. After studying this chapter, you will know: Use your time efficiently when writing reports; analyze data, information, and logic; choose information for reports; organize reports; present information effectively in reports; prepare the different components of formal reports.
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Lecture Business and administrative communication (11th edition): Chapter 19 - Kitty O. Locker, Donna S. Kienzler
Chapter 19 - Making oral presentations. In this chapter, students will be able to understand: Identify purposes of presentations, plan strategy for presentations, organize effective presentations, plan visuals for presentations, deliver effective presentations, handle questions during presentations.
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Khoá luận tốt nghiệp: Hoạt động truyền thông quảng bá thương hiệu có sử dụng người định hướng dư luận trên facebook
Khoá luận tốt nghiệp Hoạt động truyền thông quảng bá thương hiệu có sử dụng người định hướng dư luận trên facebook là việc nắm bắt cơ chế hoạt động của vấn đề truyền thông thông qua người có sức ảnh hưởng trên Facebook, cũng như sự thấu hiểu quá trình tiếp nhận và phản hồi của công chúng sẽ giúp thương hiệu tiếp cận phương thức truyền thông này một cách chắc chắn, bài bản và đem lại hiệu quả cao hơn.
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Lecture Introduction to MIS - Chapter 1: Introduction to MIS
Lecture Introduction to MIS - Chapter 1 introduction to MIS. In this chapter, the following content will be discussed: What is MIS? Why is information technology important? Why do all business majors need to study it? What are e-commerce and e-business? Is e-business increasing or decreasing? Do you know what a manager does? Do you know what a successful manager will do in the future?
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Lecture Introduction to MIS - Chapter 2: Information technology foundations
In this chapter you will learn: What types of computers are needed for business applications? What are the basic objects that computers process? What are the main components of a computer? Why is the operating system so important? How does the Internet change the role of computers? What are the main software applications used in business?
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Lecture Introduction to MIS - Chapter 3: Networks and telecommunications
In this chapter, we will address the following questions: How are networks used to solve business problems? What are the primary components of a network? Why are network standards necessary? How does the Internet work? What are the benefits of wireless networks? What telecommunications problems might you encounter in a global setting?
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Lecture Introduction to MIS - Chapter 4: Security, privacy, anonymity
After reading this chapter, you should be able to answer the following questions: What are the security threats to information systems? What controls exist to protect the systems? How do computers identify users? What alternative security measures need to be taken? What is encryption and how does it solve several problems? What specific security problems does the Internet create? Can there be privacy with computers and the Internet? What are the advantages and problems with anonymity?
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Lecture Introduction to MIS - Chapter 5: Operations and transactions
After reading this chapter, you should be able to answer the following questions: What are transactions? What difficulties arise in data capture and how do information system minimize the problems? What risks arise in transactions? How are transaction risks mitigated in electronic commerce? Why are new payment mechanisms needed? What are the major characteristics of data quality? What is the role of accounting in transactions? What are the operational elements in a human resources management system?
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Lecture Introduction to MIS - Chapter 6: Database management systems
In this chapter, we will address the following questions: Why is a DBMS a good way to store data? How do you construct a query? What types of computation can a DBMS perform? How do you join multiple tables with a query? How are reports different from queries? What database administration tasks need to be performed? What tasks are better suited to a DBMS than to a spreadsheet? How are databases used in e-business?
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Lecture Introduction to MIS - Chapter 7: Integration of information
In this chapter, students will be able to understand: Why is integration of data important in business? How do enterprise resource planning systems make businesses run better through integration of data? How do workgroup tools improve business integration? Why are data warehouses important in integrating data? How does the Internet help integrate data on different types of systems? How can a group decision support system help managers achieve a consensus?
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Lecture Introduction to MIS - Chapter 8: Models and decision support
After reading this chapter, you should be able to answer the following questions: Why is it hard for people to make good decisions? How do models help managers make better decisions? What are the key elements of decision support systems? How is data mining different from traditional statistical analysis? What is the purpose of OLAP? What is a digital dashboard? What are the advantages of an EIS? How can a GIS help managers make better decisions?
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Lecture Introduction to MIS - Chapter 9: Complex decisions and artificial intelligence
In this chapter, we will address the following questions: How does information technology help solve certain complex problems? How do expert systems support managers? What are the limitations of expert systems? What functions do machines perform better than humans? How do computers solve pattern recognition problems? Can computers understand speech?
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Lecture Introduction to MIS - Chapter 10: Strategic analysis
After reading this chapter, you should be able to answer the following questions: How does a company interact with the business environment through external agents? What are the basic methods of obtaining a competitive advantage? How can information technology be used to gain a competitive advantage? How is technology used to search for an advantage over rivals? What are the costs and potential dangers of being on the leading edge of technology? What strategies led to failures in the early dot-com firms?
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Lecture Introduction to MIS - Chapter 11: Electronic business
In this chapter, we will address the following questions: How does e-business fit into different levels in the production chain? What options are available for promoting websites? How does Internet technology improve customer relationship management? What options exist for building and hosting websites? What are the benefits to mobile commerce?
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Lecture Introduction to MIS - Chapter 12: Systems development
In this chapter, students will be able to understand: How are information systems built? What problems are encountered when you develop information systems? What are the strengths and weaknesses of development methodologies? How do you analyze systems and businesses?
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Lecture Introduction to MIS - Chapter 13: Organizing the MIS resources
After reading this chapter, you should be able to answer the following questions: What tasks are performed by MIS employees? What jobs are available in MIS? What methodologies are used to build information systems? How can systems be designed and built faster than before? What are the advantages and drawbacks of centralization versus decentralization in MIS? How do Internet technologies affect the flow and management of data in an organization?
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Lecture Introduction to MIS - Chapter 14: MIS impact on society
In this chapter, we will address the following questions: How is information technology changing society? What impact does technology have on jobs? Do the intellectual property laws change the balance of power between business and consumers? How does information technology affect the power of small groups? What impact does information technology have on government?
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Lecture Management information systems - Chater 1: Foundations of information systems in business
In this chapter, the learning objectives are: Understand the concept of a system and how it relates to information systems; explain why knowledge of information systems is important for business professionals and identify five areas of information systems knowledge they need; give examples to illustrate how business applications of information systems can support a firm’s business processes, managerial decision making, and strategies for competitive advantage;...
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Lecture Management information systems - Chater 2: Competing with information technology
In this chapter you will: Identify several basic competitive strategies and explain how they use information technologies to confront the competitive forces faced by a business, identify several strategic uses of Internet technologies and give examples of how they help a business to gain competitive advantages, give examples of how business process reengineering frequently involves the strategic use of IT,...
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Lecture Management information systems - Chater 3: Computer hardware
The learning objectives for chapter 3 include: Understand the history and evolution of computer hardware; identify the major types and uses of microcomputer, midrange, and mainframe computer systems; outline the major technologies and uses of computer peripherals for input, output, and storage;...
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Lecture Management information systems - Chater 4: Computer software
After you have mastered the material in this chapter, you will be able to: Describe several important trends occurring in computer software, give examples of several major types of application and system software, explain the purpose of several popular software packages for end user productivity and collaborative computing,...
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Lecture Management information systems - Chater 5: Data resource management
The learning objectives for Chapter 5 include: Explain the business value of implementing data resource management processes and technologies in an organization; outline the advantages of a database management approach to managing the data resources of a business, compared to a file processing approach; explain how database management software helps business professionals and supports the operations and management of a business.
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Lecture Management information systems - Chater 6: Telecommunications and networks
The objectives of this chapter: Understand the concept of a network; apply Metcalfe’s law in understanding the value of a network; identify major developments and trends in the industries, technologies, and business applications of telecommunications and Internet technologies;...
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