Tài liệu miễn phí PR - Truyền thông
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Chapter 10 - The internet. In this chapter, the following content will be discussed: How internet works: architecture; internet access technologies: DSL and cable modem, wireless access; internet governance: internet 2.
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Chapter 11 - Network security. In this chapter, the following content will be discussed: Introduction; risk assessment; controlling disruption, destruction and disaster; controlling unauthorized access; best practice recommendations.
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Chapter 12 - Network design. In this chapter, the following content will be discussed: Introduction: traditional network design, building block network design; needs analysis; technology design; cost assessment; designing for network performance.
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Chapter 13 - Network management. In this chapter, the following content will be discussed: Introduction, organizing the management function, configuration management, performance and fault management, end user support, cost management.
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Chapter 1 - Communication architecture for professional success. In this chapter, the following content will be discussed: Decision points in adjusting your language to the audience, emerging capacities of new communication technologies, challenges of the communication revolution,...
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Chapter 2 - A process for management writing. In this chapter, the following content will be discussed: Planning for effective writing, the classic questions, roles of details and examples, good details and examples are,...
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Chapter 3 - Individual and collaborative styles for management writing. In this chapter, the following content will be discussed: Five useful sentence patterns, what to do about weak verbs, what to do about passive verbs, what to do about a heavy noun style,...
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Chapter 4 - Oral presentations. In this chapter, the following content will be discussed: Ten keys to oral presenting, fear in public speaking, common business speaking situations, ways to grab and hold attention,...
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Lecture Management communication (3rd Edition): Chapter 5 - Listening. In this chapter, the following content will be discussed: Why managers often fail to listen; types of listening; strategies for listening; when listening for feelings, pay attention to.
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Chapter 6 - Formats and techniques for business letters. In this chapter, the following content will be discussed: Showing readers you care, checklist for the text of a business letter, visual appearance of a business letter.
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Chapter 7 - Saying “Yes” and “No” in correspondence. In this chapter, the following content will be discussed: Four-part plan for yes letters, creating effective buffers for bad news, a model for negative responses to orders, denying credit without explanation.
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Chapter 8 - Persuasive messages. In this chapter, the following content will be discussed: Persuasion addresses the needs of the reader, types of persuasive letters, pattern for the S-A-L-E-S letter, getting readers to open and pay attention to direct-mail letters,...
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Chapter 9 - Effective memos and e-mail.In this chapter, the following content will be discussed: Principles for in-house communication, using positive language, send the whole message, four common memo mistakes, four common memo mistakes.
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Chapter 10 - Short and long reports. In this chapter, the following content will be discussed: purposes of the short report, steps in writing a short report, in report writing, beware of, eight revision techniques for short reports.
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Chapter 11 - Proposals and business plans. In this chapter, the following content will be discussed: Three keys to persuasive proposals, common logical flaws, proposal-writing strategies, key questions to be answered in a business plan
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Chapter 12 - Graphic aids for documents and presentations . In this chapter, the following content will be discussed: accurate meaning can be distorted in visual aids, the uses of visual aids.
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Chapter 13 - The career search, resumes, and follow-up communications. In this chapter, the following content will be discussed: Aspects of finding the right career, guidelines for the resume, three parts of a typical letter of application, steps in a follow-up letter.
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Chapter 14 - Guidelines for interviewees and interviewers. In this chapter, the following content will be discussed: Problems with traditional interviewing; structured, behavior-based interviewing restores fairness and comparability; documenting the interview process.
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Chapter 15 - Managing meetings and telephone work. In this chapter, the following content will be discussed: Qualities of an effective interpersonal speaker, guidelines for effective telephone work, hints for participation in meetings.
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Chapter 16 - Ethics and law for management communication. In this chapter, the following content will be discussed: Areas of conflicting values, a process for making ethical decisions, typical ethical dilemmas confronting business people.
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Chapter 17 - Gender communication. In this chapter, the following content will be discussed: Differences in the ways men and women communicate, characteristics of gender communication patterns.
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Lecture Management communication (3rd Edition), Chapter 18 - Crisis communication and media relations. In this chapter, the following content will be discussed: Areas of responsibility in the event of crisis, guidelines for media relations.
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Chapter 19 - Communication for intercultural management. In this chapter, the following content will be discussed: Recognizing cultural misconceptions, eleven areas of intercultural misunderstanding.
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Chapter 1 - Introduction to data communications. In this chapter, the following content will be discussed: Brief history, data communications networks, network models, network standards, future trends.
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Lecture Business data communications and networking (8th edition): Chapter 2 - Application layer. In this chapter, the following content will be discussed: Application architectures, world wide web, electronic mail, other applications.
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Chapter 3 - Physical layer. In this chapter, the following content will be discussed: Circuits, digital transmission of digital data, analog transmission of digital data, digital transmission of analog data, analog/digital modems, multiplexing.
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Lecture Business data communications and networking (8th edition): Chapter 4 - Data link layer. In this chapter, the following content will be discussed: Media access control, error control, data link protocols, transmission efficiency.
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Chapter 5 - Network and transport layers. In this chapter, the following content will be discussed: Transport & network layer protocols, transport layer functions, network layer functions, TCP/IP examples.
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Chapter 6 - Local area networks. In this chapter, the following content will be discussed: LAN components, traditional ethernet (IEEE 802.3), switched ethernet, best practice LAN design, improving LAN performance.
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Chapter 1 - Introduction to data communications. In this chapter, the following content will be discussed: Brief history, data communications networks, network models, network standards, future trends.
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