Tài liệu miễn phí Marketing - Bán hàng
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Bài giảng môn Quản trị marketing: Chương 3 - Nguyễn Thị Phươg Dung
Bài giảng môn Quản trị marketing - Chương 3: Phân tích môi trường marketing cung cấp cho người học các kiến thức: Khái niệm, đặc điểm, ý nghĩa của việc phân tích môi trường marketing; môi trường marketing vĩ mô, môi trường marketing vi mô; phân tích nội bộ doanh nghiệp; sử dụng môi trường marketing trong phân tích SWOT. Mời các bạn cùng tham khảo.
7/8/2020 8:59:25 PM +00:00
Bài giảng môn Quản trị marketing: Chương 2 - Nguyễn Thị Phươg Dung
Bài giảng môn Quản trị marketing - Chương 2: Phát triển các kế hoạch và chiến lược cung cấp cho người học các kiến thức: Quán trình lập kế hoạch chiến lược, lập kế hoạch marketing. Mời các bạn cùng tham khảo nội dung chi tiết.
7/8/2020 8:59:14 PM +00:00
Bài giảng môn Quản trị marketing: Chương 1 - Nguyễn Thị Phươg Dung
Bài giảng môn Quản trị marketing - Chương 1: Tổng quan về Quản trị marketing cung cấp cho người học các kiến thức: Khái niệm về quản trị marketing, các quan điểm quản trị marketing, quá trình quản trị marketing,... Mời các bạn cùng tham khảo nội dung chi tiết.
7/8/2020 8:59:06 PM +00:00
Management of Airline: Part 2
Ebook Airline marketing and management: Part 2 present the content product analysis in airline marketing; pricing and revenue management; distributing the product; brands management in airline marketing; relationship marketing; airline selling, advertising and promotional policies; the future of airline marketing.
7/8/2020 8:07:38 PM +00:00
Management of Airline: Part 1
Ebook Airline marketing and management: Part 1 present the content the fundamentals; the market for air transport services; the marketing environment; airline business and marketing strategies.
7/8/2020 8:07:32 PM +00:00
Services marketing behavioural consequences and patients’ satisfaction towards medical care
Relationship marketing is an old idea but a new focus now at the forefront of services marketing practice and academic research. The impetus of its development has come from the maturing of services marketing, with the emphasis on quality, increased recognition of potential benefits for the firm, the customer, and technological advances.
7/8/2020 7:08:37 PM +00:00
The three p’s of green marketing - people, plant and profit
At present in the Global Competition the organizations are showing greater interest towards Sustainable or “Green” marketing strategies. Sustainable or Green Marketing strategies is attributable to consumer sensitivity to environmental issues brought about by rising fuel prices, evidence of extensive ecological changes, and the tacit assumption that current consumption patterns place the planet’s prolonged existence at risk.
7/8/2020 7:06:35 PM +00:00
A study on effective brand promotional strategies influencing customers
The paper aims to investigate the effectiveness of brand promotional strategies by Max retail, which influences the customers to purchase. Data set included use of and influence of outdoor and in-store promotional tools. These were investigated to determine impact and effect of the promotions.
7/8/2020 7:06:17 PM +00:00
Green marketing
The paper is based on the emerging opportunities and challenges in green marketing. Through this will be able to identify the threats which the market is facing now and can introduce eco-friendly products in to the market.
7/8/2020 7:06:11 PM +00:00
Analysis of green marketing trend in passenger car segment of Indian automobile industry
In this paper an attempt has been made to understand the factors responsible for the change in dynamics of the Indian automobile industry.
7/8/2020 4:54:46 PM +00:00
An empirical study of advertisements of products on social media platforms
As one of the off-suits of Marketing, advertising is a process involving communication, marketing, public-relation, information, and persuasion. Traditional concepts, ways, means, techniques and strategies of marketing and advertising are obsolete, no more in fashion.
7/8/2020 4:52:14 PM +00:00
Place of the marketing function and its interactions with the functions of communication and information system: empirical study on the case of organizations in Morocco
The Marketing is a high value-added function for any organization. It needs to be clearly situated in the structure of organization to play completely its role.
7/8/2020 4:51:02 PM +00:00
Empirical study on the made in china concept and analysis of Chinese trade and marketing strategies: the cases of Morocco and France
China has a good reputation as a big country, with a brilliant civilization and a glorious history. Nevertheless, according to our empirical study, numerous consumers have today a mixed perception of the Made in China concept.
7/8/2020 4:48:54 PM +00:00
Study of marketing techniques of organic and inorganic mobile applications in android operating system
This paper focuses on the study of customer preferences and its related factors regarding Android Mobile Applications which is both exploratory and descriptive. Anova, a statistical tool was used to test the hypothesis.
7/8/2020 2:19:27 PM +00:00
Marketing promotion redefined
The marketing promotion is playing a vital role in the industry but the technological advancements are moving at a faster rate. In order to inculcate the changes it is thus necessary to understand the human decision making process.
7/8/2020 2:18:56 PM +00:00
Influence of television advertisements on buying behaviour rural and urban college girls
This paper presents the results of a study designed to test the influence of television advertisements on the buying behaviour of the college girls. Primary data has been collected from 360 respondents from private colleges around Chengalpattu district of Tamilnadu.
7/8/2020 2:16:13 PM +00:00
Giáo trình Marketing - Nghề: Kế toán doanh nghiệp (Cao đẳng) - CĐ Nghề Đà Lạt
(NB) Cấu trúc chung của giáo trình Marketing bao gồm 6 chương được trình bày như sau: Tổng quan về Marketing; Hệ thống nghiên cứu thông tin và môi trường marketing; Nghiên cứu hành vi khách hàng và phân đoạn thị trường; Chiến lược sản phẩm; Thiết kế giá cả cho hàng hóa và phân phối sản phẩm; Chiến lược yểm trợ đẩy mạnh tiêu thụ hàng hoá.
7/8/2020 2:13:00 PM +00:00
Expanding the horizon of marketing: contemplating the synergy of both traditional word of mouth and e-word of mouth
Opinions by other consumers influences considerably on consumers’ buying decisions as well as on post-purchase product perceptions. This is called word of mouth (WOM) and it is assumed to be more efficient than conventional marketing tools like advertising and personal selling.
7/8/2020 12:09:05 PM +00:00
Marketing: practicing the art of science
The paper revisits the various schools of thought of arts and science to critically analyse scientific realism, logical positivism, historic relativism and logical empiricism.
7/8/2020 12:07:47 PM +00:00
Impact of demographic differences and other factors on impulse buying
This study gives a view of the factors that affect various behaviour related aspects that leads to impulse buying. It also discusses about the variation in impulse buying behaviour due to demographic differences.
7/8/2020 12:03:52 PM +00:00
A feasibility study for online marketing of agricultural greenhouse products W.r.t. Pune district
One third population of our country is depended on the agriculture business directly or indirectly and hence it is proven that we are an agriculture country. Having more than 30.02%1 contribution in GDP, agriculture plays the significant role in Indian economy.
7/8/2020 12:01:46 PM +00:00
The impact of demography on psychological capital: an empirical study in the retail sector
The main objective of the study was to examine which factor of psychological capital influences employees in the retail sector and, secondly, study the correlation between the demographic profile of the respondents and the psychological capital.
7/8/2020 11:45:35 AM +00:00
Principle component analysis: post purchase consumer behaviour among car owners in Aizawl city- a case study of Hyundai motors
This paper is an attempt to understand and study the post purchase behavior of Hyundai car owners of Aizawl, Mizoram. 170 Hyundai car owners were studied through questionnaire.
7/8/2020 11:22:31 AM +00:00
Effect of surrogate advertisement on consumer response in India
Recently, the world has grown to be highly competitive and speedy everywhere. So, advertising has become an integral part of modern life throughout the world. Modern manner of advertising now causes several ethical issues in marketing trend.
6/18/2020 1:38:30 PM +00:00
Brand awareness – a study among biscuit consumers in Madurai city
A study on the consumer brand awareness on biscuit is a worthy endeavour to draw the valid inferences in these aspects. The researcher makes this study to understand the preference and behavioral patterns of the customers of biscuits.
6/18/2020 1:34:28 PM +00:00
Exploring the relationship between determinants of customer relationship management practice
This study is undertaken to examine the determinants of the practice of customer relationship management in the hotel industry in the case of Hawassa City, Ethiopia. The study employed an explanatory research design with quantitative research approach.
6/18/2020 1:34:22 PM +00:00
Tools for marketing management of industrial enterprises in Ukraine based on the principles of sustainable development
The purpose of the study was to analyze the use of modern marketing tools in industrial enterprises in the context of implementing a sustainable development strategy. The results of the study allowed to highlight the key features of modern industrial marketing.
6/18/2020 1:22:36 PM +00:00
Situational factors ascendant impulse purchase behavior of private label brands with special reference to modern trade retail outlets in Chennai
The purpose of the study is to examine impulse purchase behavior of private label products in specified modern retail outlets in Chennai and tries to ascertain the major factors influencing it.
6/18/2020 1:20:44 PM +00:00
Provocative advertising a protrusive pathway of marketing to conceive social effect on consumers
This investigation will see how Provocative promotions impact the conduct of adolescents, youths; and how their way of life influences their aims of procurement of body deodorants and scent. The study reveals the projection of sexual content through these advertisements and opinion of youngsters towards it.
6/18/2020 1:20:13 PM +00:00
Giáo trình Marketing - Nghề: Kỹ thuật máy lạnh và điều hòa không khí - Trình độ: Cao đẳng nghề (Tổng cục Dạy nghề)
(NB) Giáo trình Marketing dành cho nghề Kỹ thuật máy lạnh và điều hòa không khí trình độ cao đẳng nghề là một trong bộ giáo trình biên soạn cho trình độ chuẩn Quốc gia. Giáo trình tuân thủ chặt chẽ chương trình đào tạo đã được bộ Lao động Thương binh và Xã hội phê duyệt nhằm mục đích trang bị kiến thức cơ bản cho sinh viên về Marketing.
6/18/2020 9:37:04 AM +00:00