Tài liệu miễn phí Marketing - Bán hàng
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3 lý do phân khúc khách hàng quan trọng đối với marketing
Phân khúc thị trường đóng vai trò quan trọng trong Marketing. Việc phân khúc rõ ràng những đối tượng khách hàng sẽ giúp khả năng thành công của chiến lược tăng lên. Cụ thể dưới đây là 3 lí do khiến phân khúc khách hàng trở nên không thể thiếu trong Marketing. Mời các bạn cùng tham khảo.
9/15/2019 11:43:43 AM +00:00
3 bước để tạo trang đích chuyển đổi
Những người đến trang đích của bạn đều có mục tiêu - có thể họ muốn mua sản phẩm hoặc tìm một số thông tin. Nhưng nếu trang của bạn không đáp ứng được những nhu cầu này một cách nhanh chóng, khách hàng tiềm năng của bạn sẽ không nán lại. Dưới đây là cách đảm bảo các trang của bạn cung cấp những gì khách truy cập muốn. Mời các bạn cùng tham khảo.
9/15/2019 11:43:20 AM +00:00
3 bước cơ bản giúp thương hiệu cạnh tranh và chiến thắng
Sự cạnh tranh giữa các thương hiệu với nhau là một câu chuyện dài hơi, dài hơn cả nhiệm kỳ của đội ngũ quản lý cấp cao thường thấy. Trận chiến ấy tốn kém rất nhiều thời gian và tiền bạc của các doanh nghiệp, khi mà trên thực tế số liệu chỉ rõ, các thương hiệu đã chi ra hàng tỷ đô la để “kèn cựa” lẫn nhau trên thị trường.
9/15/2019 11:43:08 AM +00:00
nghệ thuật quản lý - marketing - bán hàng hiện đại
nội dung cuốn sách thông qua việc trình bày những câu chuyện độc đáo, đặc sắc trong kinh doanh để tiến hành phân tích tỉ mỉ cũng như giải thích cụ thể những phương pháp thành công của những nhân vật nổi tiếng thành đạt trong kinh doanh và từ đó chỉ ra những nguyên tắc cơ bản của sự thành công. mời các bạn cùng tham khảo để nắm nội dung chi tiết.
9/15/2019 10:42:16 AM +00:00
quản trị bán hàng hiện đại - nxb tài chính: phần 2
nối tiếp phần 1, phần 2 của quản trị bán hàng hiện đại tiếp tục trình bày các nội dung chính sau: tuyển dụng, lựa chọn, đào tạo và tạo động lực bán hàng, tuyển dụng và lựa chọn nhân viên bán hàng, đào tạo nhân viên bán hàng, các phương pháp dự báo bán hàng, đánh giá và kiểm soát nỗ lực bán hàng. mời các bạn cùng tham khảo.
9/15/2019 10:29:21 AM +00:00
quản trị bán hàng hiện đại - nxb tài chính: phần 1
quản trị bán hàng hiện đại - nxb tài chính: phần 1 trình bày về lý thuyết và kinh nghiệm thực tiễn của nghệ thuật bán hàng và quản trị bán hàng của các công ty đang hoạt động trên thị trường việt nam giúp cho bạn đọc có cái nhìn tổng hợp về những vấn đề căn bản và quan trọng nhất của bán hàng. mời các bạn cùng tham khảo.
9/15/2019 10:27:56 AM +00:00
marketing an introduction (13/e): part 2
(bq) part 2 book marketing an introduction has contents: retailing and wholesaling, personal selling and sales promotion, direct, online, social media, and mobile marketing, the global marketplace,... and other contents.
9/14/2019 10:19:11 PM +00:00
marketing an introduction (13/e): part 1
(bq) part 1 book marketing an introduction has contents: analyzing the marketing environment, managing marketing information to gain customer insights, understanding consumer and business buyer behavior, developing new products and managing the product life cycle,... and other contents.
9/14/2019 10:16:12 PM +00:00
Lecture Global marketing management (7th edition): Chapter 20 - Masaaki Kotabe, Kristiaan Helsen
Chapter sustainable marketing in the global marketplace. After studying this chapter you will be able to understand: The problems associated with cultural stereotypes, how culture influences behaviors at the negotiation table, common kinds of problems that crop up during international business negotiations, the similarities and differences in communication behaviors in several countries,...
8/15/2019 12:59:48 PM +00:00
Lecture Global marketing management (7th edition): Chapter 19 - Masaaki Kotabe, Kristiaan Helsen
Chapter global marketing and the internet. After studying this chapter you will be able to understand: Components of pricing as competitive tools in international marketing, how to control pricing in parallel import or gray markets, price escalation and how to minimize its effect, countertrading and its place in international marketing practices, the mechanics of price quotations, the mechanics of getting paid.
8/15/2019 12:59:36 PM +00:00
Lecture Global marketing management (7th edition): Chapter 18 - Masaaki Kotabe, Kristiaan Helsen
Chapter marketing strategies for emerging markets. After studying this chapter you will be able to understand: The role of interpersonal selling in international marketing, the considerations in designing an international sales force, the steps to recruiting three types of international salespeople, selection criteria for international sales and marketing positions,...
8/15/2019 12:59:24 PM +00:00
Lecture Global marketing management (7th edition): Chapter 17 - Masaaki Kotabe, Kristiaan Helsen
Chapter planning, organization, and control of global marketing operations. After studying this chapter you will be able to understand: After studying this chapter you will be able to understand: Local market characteristics that affect the advertising and promotion of products, the strengths and weaknesses of sales promotions and public relations in global marketing, when global advertising is most effective; when modified advertising is necessary,...
8/15/2019 12:59:11 PM +00:00
Lecture Global marketing management (7th edition): Chapter 16 - Masaaki Kotabe, Kristiaan Helsen
Chapter export and import management. After studying this chapter you will be able to understand: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...
8/15/2019 12:58:58 PM +00:00
Lecture Global marketing management (7th edition): Chapter 15 - Masaaki Kotabe, Kristiaan Helsen
Chapter global logistics and distribution. After studying this chapter you will be able to understand: The importance of derived demand in industrial markets, how demand is affected by technology levels, characteristics of an industrial product, the importance of ISO 9000 certification, the growth of business services and nuances of their marketing, the importance of trade shows in promoting industrial goods, the importance of relationship marketing for industrial products and services.
8/15/2019 12:58:45 PM +00:00
Lecture Global marketing management (7th edition): Chapter 14 - Masaaki Kotabe, Kristiaan Helsen
Chapter sales management. After studying this chapter you will be able to understand: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative marketentry strategy, the increasing importance of international strategic alliances.
8/15/2019 12:58:34 PM +00:00
Lecture Global marketing management (7th edition): Chapter 13 - Masaaki Kotabe, Kristiaan Helsen
Chapter global communication strategies. After studying this chapter you will be able to understand: After studying this chapter you will be able to understand: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative marketentry strategy, the increasing importance of international strategic alliances.
8/15/2019 12:58:18 PM +00:00
Lecture Global marketing management (7th edition): Chapter 12 - Masaaki Kotabe, Kristiaan Helsen
Chapter global pricing. After studying this chapter you will be able to understand: The dynamic growth in the region, the importance and slow growth of Japan, the importance of the Bottom-of-the-Pyramid Markets, the diversity across the region, the interrelationships among countries in the region, the diversity within China.
8/15/2019 12:58:05 PM +00:00
Lecture Global marketing management (7th edition): Chapter 11 - Masaaki Kotabe, Kristiaan Helsen
Chapter global product policy decisions. After studying this chapter you will be able to understand: The reasons for economic union, patterns of international cooperation, the evolution of the European Union, evolving patterns of trade as eastern Europe and the former Soviet states embrace free-market systems, strategic implications for marketing in the region, the size and nature of marketing opportunities in the European/African/Middle East regions.
8/15/2019 12:57:50 PM +00:00
Lecture Global marketing management (7th edition): Chapter 10 - Masaaki Kotabe, Kristiaan Helsen
Chapter global product policy decisions. What you should learn from chapter 10: The importance of time zones for trade relationships and marketing operations, the political and economic changes affecting global marketing, the connection between the economic level of a country and the marketing task, the variety of stages of economic development among American nations,...
8/15/2019 12:57:41 PM +00:00
Lecture Global marketing management (7th edition): Chapter 9 - Masaaki Kotabe, Kristiaan Helsen
Chapter global market entry strategies. After studying this chapter you will be able to understand: The importance of problem defi nition in international research, the problems of availability and use of secondary data, sources of secondary data, quantitative and qualitative research methods, multicultural sampling and its problems in less-developed countries, using international marketing research.
8/15/2019 12:57:26 PM +00:00
Lecture Global marketing management (7th edition): Chapter 8 - Masaaki Kotabe, Kristiaan Helsen
Chapter global marketing strategies. What you should learn from chapter 8: The four heritages of today’s legal systems, the important factors in the jurisdiction of legal disputes, the various methods of dispute resolution, the unique problems of protecting intellectual property rights internationally, how to protect against piracy and counterfeiting,...
8/15/2019 12:57:14 PM +00:00
Lecture Global marketing management (7th edition): Chapter 7 - Masaaki Kotabe, Kristiaan Helsen
Chapter global segmentation and positioning, what you should learn from chapter 7: What the sovereignty of nations means and how it can affect the stability of government policies; how different governmental types, political parties, nationalism, targeted fear/animosity, and trade disputes can affect the environment for marketing in foreign countries; the political risks of global business and the factors that affect stability;...
8/15/2019 12:56:59 PM +00:00
Lecture Global marketing management (7th edition): Chapter 6 - Masaaki Kotabe, Kristiaan Helsen
Chapter global marketing research. Chapter 6 provides knowledge of culture, management style, and business systems. What you should learn from chapter 5: The necessity for adapting to cultural differences, how and why management styles vary around the world, the extent and implications of gender bias in other countries, the importance of cultural differences in business ethics, the differences between relationship-oriented and information-oriented cultures.
8/15/2019 12:56:43 PM +00:00
Lecture Global marketing management (7th edition): Chapter 5 - Masaaki Kotabe, Kristiaan Helsen
Chapter political and legal environment. In this chapter, the following content will be discussed: The importance of culture to an international marketer, definition and origins of culture, the elements of culture, the impact of cultural change and cultural borrowing, strategies of planned and unplanned change.
8/15/2019 12:56:28 PM +00:00
Lecture Global marketing management (7th edition): Chapter 4 - Masaaki Kotabe, Kristiaan Helsenv
Chapter global cultural environment and buying behavior, in chapter 4 are included as important dimensions in understanding cultural and market differences among countries. Not to be overlooked is concern for the deterioration of the global ecological environment and the multinational company’s critical responsibility to protect it.
8/15/2019 12:56:13 PM +00:00
Lecture Global marketing management (7th edition): Chapter 3 - Masaaki Kotabe, Kristiaan Helsen
Chapter financial environment. What you should learn from chapter 3: The basis for the reestablishment of world trade following World War II, the importance of balance-of-payment fi gures to a country’s economy, the effects of protectionism on world trade, the several types of trade barriers, the provisions of the Omnibus Trade and Competitiveness Act,...
8/15/2019 12:56:02 PM +00:00
Lecture Global marketing management (7th edition): Chapter 2 - Masaaki Kotabe, Kristiaan Helsen
Chapter economic environment, what you should learn from chapter 2: The benefi ts of international markets, the changing face of U.S. business, the scope of the international marketing task, the importance of the self-reference criterion (SRC) in international marketing, the increasing importance of global awareness, the progression of becoming a global marketer.
8/15/2019 12:55:48 PM +00:00
Lecture Global marketing management (7th edition): Chapter 1 - Masaaki Kotabe, Kristiaan Helsen
Chapter globalization imperative, in this chapter, the following content will be discussed: Why global marketing is imperative, globalization of markets: convergence and divergence, evolution of global marketing, appendix: theories of international trade and the multinational enterprise.
8/15/2019 12:55:38 PM +00:00
Lecture Entrepreneurship: Chapter 15 - Zacharakis, Bygrave, Corbett
Chapter 15 - Social entrepreneurship. Chapter 15 looks at social entrepreneurship. Today, many students are looking at business ideas that may not only earn a profit, but also address a social concern.
8/15/2019 12:55:27 PM +00:00
Lecture Entrepreneurship: Chapter 14 - Zacharakis, Bygrave, Corbett
Chapter 14 - Entrepreneurial growth. The chapter is organized around four driving forces in the growth stages: leadership, the opportunity domain, resources and capabilities, and execution. Before we get to this discussion, let’s review a key decision every entrepreneur must consider beyond startup: whether to sell, maintain, or grow the venture.
8/15/2019 12:55:18 PM +00:00