Tài liệu miễn phí Marketing - Bán hàng
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Lecture Retail and merchant banking – Lecture 21
After studying this chapter you will be able to understand: Overdraft, discounting of bills, lending policies, evaluation of loan proposals, negotiable instrument.
9/18/2018 9:01:52 PM +00:00
Lecture Retail and merchant banking – Lecture 20
After studying this chapter you will be able to understand: Loans and advances, classification of Loans are? advances, bank grant short-term financial assistance by way of? Overdraft, evaluation of loan proposals.
9/18/2018 9:01:44 PM +00:00
Lecture Retail and merchant banking – Lecture 19
After studying this chapter you will be able to understand: Basic lending principles, safety issues, diversification of risk, benefits of diversification, loans and advances, classification of loans, advances,...
9/18/2018 9:01:36 PM +00:00
Lecture Retail and merchant banking – Lecture 18
After studying this chapter you will be able to understand: Basic lending principles, what is asset management banking? asset management banking, what is liability management banking? Profitability, profitability management.
9/18/2018 9:01:28 PM +00:00
Lecture Retail and merchant banking – Lecture 17
After studying this chapter you will be able to understand: Basic lending principles, liquidity, asset management banking, liability management banking, profitability, profitability management.
9/18/2018 9:01:20 PM +00:00
Lecture Retail and merchant banking – Lecture 16
After studying this chapter you will be able to understand: Venture capital; features of venture capital; modes of VC finance; areas of investment: Strong management team, a viable idea, business plan, project cost and return, future market prospects, existing technology, miscellaneous factors.
9/18/2018 9:01:12 PM +00:00
Lecture Retail and merchant banking – Lecture 15
After studying this chapter you will be able to understand: Financial services, factoring, mechanism of factoring, types of factoring, advance and maturity factoring, functions of a factor, venture capital,...
9/18/2018 9:01:01 PM +00:00
Lecture Retail and merchant banking – Lecture 14
After studying this chapter you will be able to understand: Financial services, factoring, features of factoring, mechanism of factoring, parties to the factoring, types of factoring, advance and maturity factoring, conventional or full factoring, domestic and export factoring.
9/18/2018 9:00:52 PM +00:00
Lecture Retail and merchant banking – Lecture 13
The receivables constitute a significant portion of current assets of a firm. But, for investment in receivables, a firm has to incur certain costs such as costs of financing the receivables and costs of collection from the receivables. Further there is a risk of bad debts also.
9/18/2018 9:00:44 PM +00:00
Tủ hồ sơ di động MCF2
Tủ hồ sơ di động MCF2 - dòng sản phẩm chuyên dùng để lưu trữ hồ sơ, tài liệu với khối lượng lớn cho các văn ơhofng, thư viện hay các trung tâm dữ liệu. Mua ưu đãi tại : https://hoaphat.net/tu-ho-so-di-dong-mcf2.html
9/18/2018 7:51:45 PM +00:00
Tủ hồ sơ di động MCF1
Tủ hồ sơ di động MCF1 - dòng sản phẩm chuyên dùng để lưu trữ hồ sơ, tài liệu với khối lượng lớn cho các văn phòng, thư viện hay các trung tâm dữ liệu. Mua ưu đãi tại : https://hoaphat.net/tu-ho-so-di-dong-mcf1.html
9/18/2018 7:51:36 PM +00:00
Sức mạnh của thương hiệu trên thị trường sản phẩm
Thương hiệu và vấn đề phát triển thương hiệu cho hàng hóa lại trở thành chủ đề thời sự được các doanh nghiệp, các cơ quan quản lý nhà nước, các hiệp hội thương mại và các nhà nghiên cứu kinh tế ở Việt Nam quan tâm đặc biệt.
9/18/2018 7:34:28 PM +00:00
Lecture International marketing (15/e): Chapter 19 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 19 - Negotiating with international customers, partners, and regulators. After studying this chapter you will be able to understand: The problems associated with cultural stereotypes, how culture influences behaviors at the negotiation table, common kinds of problems that crop up during international business negotiations, the similarities and differences in communication behaviors in several countries,...
9/6/2018 7:11:39 PM +00:00
Lecture International marketing (15/e): Chapter 18 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 18 - Pricing for international markets. What you should learn from chapter 18: Components of pricing as competitive tools in international marketing, how to control pricing in parallel import or gray markets, price escalation and how to minimize its effect, countertrading and its place in international marketing practices, the mechanics of price quotations, the mechanics of getting paid.
9/6/2018 7:11:30 PM +00:00
Lecture International marketing (15/e): Chapter 17 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 17 - Personal selling and sales management. What you should learn from chapter 17: The role of interpersonal selling in international marketing, the considerations in designing an international sales force, the steps to recruiting three types of international salespeople, selection criteria for international sales and marketing positions,...
9/6/2018 7:11:21 PM +00:00
Lecture International marketing (15/e): Chapter 16 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 17 - Personal selling and sales management. What you should learn from chapter 17: The role of interpersonal selling in international marketing, the considerations in designing an international sales force, the steps to recruiting three types of international salespeople, selection criteria for international sales and marketing positions,...
9/6/2018 7:11:11 PM +00:00
Lecture International marketing (15/e): Chapter 15 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 16 - Integrated marketing communications and international advertising. After studying this chapter you will be able to understand: Local market characteristics that affect the advertising and promotion of products, the strengths and weaknesses of sales promotions and public relations in global marketing, when global advertising is most effective; when modified advertising is necessary,...
9/6/2018 7:11:02 PM +00:00
Lecture International marketing (15/e): Chapter 14 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 14 - Products and services for businesses. What you should learn from chapter 14: The importance of derived demand in industrial markets, how demand is affected by technology levels, characteristics of an industrial product, the importance of ISO 9000 certification, the growth of business services and nuances of their marketing, the importance of trade shows in promoting industrial goods, the importance of relationship marketing for industrial products and services.
9/6/2018 7:10:52 PM +00:00
Lecture International marketing (15/e): Chapter 13 - Philip R. Cateora, Mary C. Gilly, John L. Graham
In this chapter, students will be able to understand: The importance of derived demand in industrial markets, how demand is affected by technology levels, characteristics of an industrial product, the importance of ISO 9000 certification, the growth of business services and nuances of their marketing, the importance of trade shows in promoting industrial goods.
9/6/2018 7:10:43 PM +00:00
Lecture International marketing (15/e): Chapter 12 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 12 - Global marketing management: Planning and organization. After studying this chapter you will be able to understand: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative marketentry strategy, the increasing importance of international strategic alliances.
9/6/2018 7:10:33 PM +00:00
Lecture International marketing (15/e): Chapter 11 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 11 - The Asia Pacific region. What you should learn about in chapter 11: The dynamic growth in the region, the importance and slow growth of Japan, the importance of the Bottom-of-the-Pyramid Markets, the diversity across the region, the interrelationships among countries in the region, the diversity within China.
9/6/2018 7:10:23 PM +00:00
Lecture International marketing (15/e): Chapter 10 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 10 - Europe, Africa, and the Middle East. What you should learn from Chapter 10: The reasons for economic union, patterns of international cooperation, the evolution of the European Union, evolving patterns of trade as eastern Europe and the former Soviet states embrace free-market systems, strategic implications for marketing in the region, the size and nature of marketing opportunities in the European/African/Middle East regions.
9/6/2018 7:10:13 PM +00:00
Lecture International marketing (15/e): Chapter 9 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 9 - Economic development and the Americas. What you should learn from chapter 9: The importance of time zones for trade relationships and marketing operations, the political and economic changes affecting global marketing, the connection between the economic level of a country and the marketing task, the variety of stages of economic development among American nations,...
9/6/2018 7:10:04 PM +00:00
Lecture International marketing (15/e): Chapter 8 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 8 - Developing a global vision through marketing research. After studying this chapter you will be able to understand: The importance of problem defi nition in international research, the problems of availability and use of secondary data, sources of secondary data, quantitative and qualitative research methods, multicultural sampling and its problems in less-developed countries, using international marketing research.
9/6/2018 7:09:54 PM +00:00
Lecture International marketing (15/e): Chapter 7 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 7 - The international legal environment: Playing by the rules. What you should learn from chapter 7: The four heritages of today’s legal systems, the important factors in the jurisdiction of legal disputes, the various methods of dispute resolution, the unique problems of protecting intellectual property rights internationally, how to protect against piracy and counterfeiting,...
9/6/2018 7:09:44 PM +00:00
Lecture International marketing (15/e): Chapter 6 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 6 - The political environment: A critical concern. What you should learn from chapter 6: What the sovereignty of nations means and how it can affect the stability of government policies; how different governmental types, political parties, nationalism, targeted fear/animosity, and trade disputes can affect the environment for marketing in foreign countries; the political risks of global business and the factors that affect stability;...
9/6/2018 7:09:35 PM +00:00
Lecture International marketing (15/e): Chapter 5 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 5 provides knowledge of culture, management style, and business systems. What you should learn from chapter 5: The necessity for adapting to cultural differences, how and why management styles vary around the world, the extent and implications of gender bias in other countries, the importance of cultural differences in business ethics, the differences between relationship-oriented and information-oriented cultures.
9/6/2018 7:09:25 PM +00:00
Lecture International marketing (15/e): Chapter 4 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 4 - Cultural dynamics in assessing global markets. In this chapter, the following content will be discussed: The importance of culture to an international marketer, definition and origins of culture, the elements of culture, the impact of cultural change and cultural borrowing, strategies of planned and unplanned change.
9/6/2018 7:09:15 PM +00:00
Lecture International marketing (15/e): Chapter 3 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 3 - History and Geography: The foundations of culture. Geography and history in chapter 3 are included as important dimensions in understanding cultural and market differences among countries. Not to be overlooked is concern for the deterioration of the global ecological environment and the multinational company’s critical responsibility to protect it.
9/6/2018 7:09:06 PM +00:00
Lecture International marketing (15/e): Chapter 2 - Philip R. Cateora, Mary C. Gilly, John L. Graham
Chapter 2 - The dynamic environment of international trade. What you should learn from chapter 2: The basis for the reestablishment of world trade following World War II, the importance of balance-of-payment fi gures to a country’s economy, the effects of protectionism on world trade, the several types of trade barriers, the provisions of the Omnibus Trade and Competitiveness Act,...
9/6/2018 7:08:56 PM +00:00