Tài liệu miễn phí Thương mại điện tử
Download Tài liệu học tập miễn phí Thương mại điện tử
Bài giảng Tin học ứng dụng trong kinh doanh - Chương 2: Cơ sở dữ liệu
Bài giảng Tin học ứng dụng trong kinh doanh - Chương 2: Cơ sở dữ liệu. Nội dung chính trong chương 2 gồm có: Sắp xếp dữ liệu (Sort), lọc dữ liệu (Filter), các hàm cơ sở dữ liệu, kiểm tra dữ liệu khi nhập. Mời các bạn cùng tham khảo.
8/30/2018 5:16:46 AM +00:00
Bài giảng Tin học ứng dụng trong kinh doanh - Chương 3: Đồ thị và in ấn
Chương 3 trang bị cho người học những kiến thức về đồ thị và in ấn. Thông qua chương này người học có thể biết được những yêu cầu cơ bản để vẽ đồ thị, hiệu chỉnh đồ thị. Đồng thời chương này cũng cung cấp những kiến thức về in ấn như: Thiết lập các tham số in; đặt tiêu đề trên, tiêu đề dưới cho bảng in; thiết lập vùng in; xem trước khi in; in bảng tính ra giấy.
8/30/2018 5:16:46 AM +00:00
Bài giảng Tin học ứng dụng trong kinh doanh - Chương 4: Tổng hợp, phân tích và thống kê số liệu
Chương 4: Tổng hợp, phân tích và thống kê số liệu. Nội dung chính trong chương này gồm có: Chức năng sub total, chức năng consolidate, tổng hợp thống kê và phân tích số liệu với pivottable. Mời các bạn cùng tham khảo để nắm bắt các nội dung chi tiết.
8/30/2018 5:16:46 AM +00:00
Bài giảng Tin học ứng dụng trong kinh doanh - Chương 5: Sử dụng excel để giải bài toán điểm hòa vốn
Khi xây dựng các kế hoạch tài chính hay phân tích, chúng ta thường đặt câu hỏi kết quả sẽ thay đổi ra sao nếu chúng ta thay đổi thông số nào đó dẫn đến kết quả. Để giải quyết yêu cầu này, chúng ta sử dụng hàm mục tiêu Goal Seek của Excel với các bước thực hiện khá đơn giản. Sau đây chúng ta sẽ xem xét ví dụ, qua đó chung ta biết cách áp dụng hàm Goal Seek. Mời các bạn cùng tham khảo nội dung chương 5.
8/30/2018 5:16:46 AM +00:00
Bài giảng Tin học ứng dụng trong kinh doanh - Chương 6: Bài toán trả góp
Mua bán trả góp là phương thức phổ biến nhất hiện nay, áp dụng theo phương thức dư nợ giảm dần và phương thức trả đều từng kỳ. Trong chương này chúng ta sẽ cùng tìm hiểu về bài toán trả góp. Mời các bạn cùng tham khảo.
8/30/2018 5:16:46 AM +00:00
Bài giảng Chuyên đề: Ứng dụng công nghệ thông tin trong quản lý và kinh doanh
Nội dung chính của bài giảng gồm có: Ứng dụng CNTT trong quản lý và kinh doanh, năng lực CNTT của nhà quản lý, chiến lược ứng dụng CNTT, chiến lược ứng dụng TMĐT, ứng dụng Marketing điện tử
8/30/2018 5:16:45 AM +00:00
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 1 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 1 - The revolution is just beginning. After studying this chapter, you will know: Facebook - The new face of E-commerce? E-commerce trends 2010-2011, the first 30 seconds, What is E-commerce? E-commerce vs. E-business, why Study E-commerce?
8/30/2018 5:15:20 AM +00:00
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 2 - Kenneth C. Laudon, Carol Guercio Traver
The topics discussed in this chapter are: Identify the key components of e-commerce business models, describe the major B2C business models, describe the major B2B business models, explain the key business concepts and strategies applicable to e-commerce.
8/30/2018 5:15:20 AM +00:00
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 3 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 3 - E-commerce infrastructure: the internet, web, and mobile platform. The following will be discussed in this chapter: Wikitude.me; the internet: technology background; packet switching; TCP/IP; Domain Names, DNS, and URLs; cloud computing.
8/30/2018 5:15:20 AM +00:00
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 4 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 4 - Building an e-commerce presence: web sites, mobile sites, and apps. In this chapter, we will address the following questions: What are the factors you should take into account when sizing a Web site’s infrastructure? Why are peak times an important factor to consider? What reasons were behind Hilfiger’s choice of ATG for its Web site solution? How can operators of smaller sites deal with the right-sizing issue?
8/30/2018 5:15:20 AM +00:00
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 5 - Kenneth C. Laudon, Carol Guercio Traver
The topics discussed in this chapter are: What is the difference between hacking and cyberwar? Why has cyberwar become more potentially devastating in the past decade? What percentage of computers have been compromised by stealth malware programs? Will a political solution to MAD 2.0 be effective enough?
8/30/2018 5:15:20 AM +00:00
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 6 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 6 - E-commerce marketing concepts: social, mobile, local. In this chapter, you will learn to: Consumers online: the internet audience and consumer behavior, consumer behavior models, the online purchasing decision, a model of online consumer behavior.
8/30/2018 5:15:20 AM +00:00
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 7 - Kenneth C. Laudon, Carol Guercio Traver
In this chapter, we will address the following questions: What advantages do video ads have over traditional banner ads? Where do sites such as YouTube fit in to a marketing strategy featuring video ads? What are some of the challenges and risks of placing video ads on the Web? Do you think Internet users will ever develop “blindness” towards video ads as well?
8/30/2018 5:15:20 AM +00:00
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 8 - Kenneth C. Laudon, Carol Guercio Traver
The following will be discussed in this chapter: Discovering law and ethics in a virtual world, understanding ethical, social, and political issues in E-commerce, a model for organizing the issues, basic ethical concepts.
8/30/2018 5:15:20 AM +00:00
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 9 - Kenneth C. Laudon, Carol Guercio Traver
The following will be discussed in this chapter: Major trends in online retail, 2010-2011; the retail sector, the retail industry, E-commerce retail: the vision, analyzing the viability of online firms, strategic analysis factors.
8/30/2018 5:15:20 AM +00:00
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 10 - Kenneth C. Laudon, Carol Guercio Traver
The main contents of this chapter include all of the following: Trends in online content, 2010-2011; content audience and market; internet and traditional media; digital content delivery models; media industry structure.
8/30/2018 5:15:20 AM +00:00
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 11 - Kenneth C. Laudon, Carol Guercio Traver
The topics discussed in this chapter are: Social network fever spreads to the professions, social networks and online communities, what is an online social network? the growth of social networks and online communities, types of social networks and their business models.
8/30/2018 5:15:20 AM +00:00
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 12 - Kenneth C. Laudon, Carol Guercio Traver
The following will be discussed in this chapter: Volkswagen builds its B2B net marketplace, trends in B2B E-commerce, defining B2B commerce, the growth of B2B E-commerce, industry forecasts,...
8/30/2018 5:15:20 AM +00:00
Lecture E-commerce: Business, technology, society (3/e): Chapter 1 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 1 - The revolution is just beginning. After reading this chapter, you will be able to: Define e-commerce and describe how it differs from e-business, identify and describe the unique features of e-commerce technology and discuss their business significance, recognize and describe Web 2.0 applications, describe the major types of e-commerce,...
8/30/2018 5:15:19 AM +00:00
Lecture E-commerce: Business, technology, society (3/e): Chapter 2 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 2 - E-commerce business models and concepts. After reading this chapter, you will be able to: Identify the key components of e-commerce business models, describe the major B2C business models, describe the major B2B business models, understand key business concepts and strategies applicable to e-commerce.
8/30/2018 5:15:19 AM +00:00
Lecture E-commerce: Business, technology, society (3/e): Chapter 3 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 3 - The internet and world wide web: E-commerce infrastructure. After reading this chapter, you will be able to: Discuss the origins of the internet, identify the key technology concepts behind the Internet, describe the role of Internet protocols and utility programs, discuss the impact of the mobile platform and cloud computing, explain the current structure of the Internet,...
8/30/2018 5:15:19 AM +00:00
Lecture E-commerce: Business, technology, society (3/e): Chapter 4 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 4 - Building an E-commerce web site. In this chapter, we will address the following questions: What are the factors you should take into account when sizing a Web site’s infrastructure? Why are peak times an important factor to consider? What reasons were behind Hilfiger’s choice of ATG for its Web site solution? How can operators of smaller sites deal with the right-sizing issue?
8/30/2018 5:15:19 AM +00:00
Lecture E-commerce: Business, technology, society (3/e): Chapter 5 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 5 - Security and encryption. The topics discussed in this chapter are: What is the difference between hacking and cyberwar? Why has cyberwar become more potentially devastating in the past decade? What percentage of computers have been compromised by stealth malware programs? Will a political solution to MAD 2.0 be effective enough?
8/30/2018 5:15:19 AM +00:00
Lecture E-commerce: Business, technology, society (3/e): Chapter 6 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 6 - E-commerce payment systems. This chapter include objectives: Describe the features of traditional payment systems, discuss the current limitations of online credit card payment systems, understand the features and functionality of digital wallets, describe the features and functionality of the major types of digital payment systems in the B2C arena.
8/30/2018 5:15:19 AM +00:00
Lecture E-commerce: Business, technology, society (3/e): Chapter 7 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 7 - E-commerce marketing concepts. After reading this chapter, you will be able to: Identify the key features of the Internet audience, discuss the basic concepts of consumer behavior and purchasing decisions, understand how consumers behave online, describe the basic marketing concepts needed to understand Internet marketing, identify and describe the main technologies that support online marketing,...
8/30/2018 5:15:19 AM +00:00
Lecture E-commerce: Business, technology, society (3/e): Chapter 8 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 8 - E-commerce marketing communications. After reading this chapter, you will be able to: Identify the major forms of online marketing communications, understand the costs and benefits of online marketing communications, discuss the ways in which a Web site can be used as a marketing communications tool.
8/30/2018 5:15:19 AM +00:00
Lecture E-commerce: Business, technology, society (3/e): Chapter 9 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 9: Ethical, social and political issues. After reading this chapter, you will be able to: Understand why e-commerce raises ethical, social, and political issues; recognize the main ethical, social, and political issues raised by e-commerce; identify a process for analyzing ethical dilemmas; understand basic concepts related to privacy;...
8/30/2018 5:15:19 AM +00:00
Lecture E-commerce: Business, technology, society (3/e): Chapter 10 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 10: Retailing on the Web. After reading this chapter, you will be able to: Identify the major features of the retail sector, describe the vision of online retailing in the E-commerce I period, understand the environment in which the online retail sector operates today, explain how to analyze the economic viability of an online firm, identify the challenges faced by the different types of online retailers.
8/30/2018 5:15:19 AM +00:00
Lecture E-commerce: Business, technology, society (3/e): Chapter 11 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 11: Online service industries. After reading this chapter, you will be able to: Describe the major features of the online service sector. Discuss the trends taking place in the online financial services industry. Identify the key features of the online banking and brokerage, insurance, and real estate industries. Explain why online travel services can be considered the most successful B2C segment. Describe the major trends in the online travel services industry today. Explain why career services online may be the ideal Web business. Identify current trends in the online career services industry.
8/30/2018 5:15:19 AM +00:00
Lecture E-commerce: Business, technology, society (3/e): Chapter 12 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 12 - B2B E-commerce: Supply chain management and collaborative commerce. After reading this chapter, you will be able to: Define B2B commerce and understand its scope and history; understand the procurement process, the supply chain, and collaborative commerce; identify the main types of B2B e-commerce: Net marketplaces and private industrial networks;...
8/30/2018 5:15:19 AM +00:00