Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 6 - Kenneth C. Laudon, Carol Guercio Traver
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 6 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 6 - E-commerce marketing concepts: social, mobile, local. In this chapter, you will learn to: Consumers online: the internet audience and consumer behavior, consumer behavior models, the online purchasing decision, a model of online consumer behavior.