Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 7 - Kenneth C. Laudon, Carol Guercio Traver
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 7 - Kenneth C. Laudon, Carol Guercio Traver
In this chapter, we will address the following questions: What advantages do video ads have over traditional banner ads? Where do sites such as YouTube fit in to a marketing strategy featuring video ads? What are some of the challenges and risks of placing video ads on the Web? Do you think Internet users will ever develop “blindness” towards video ads as well?