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E-commerce 2013 business. technology. society.
ninth edition
Kenneth C. Laudon Carol Guercio Traver
Copyright © 2013 Pearson Education, Inc.
Chapter 1
The Revolution Is Just Beginning
Copyright © 2013 Pearson Education, Inc.
Introduction What’s new
Learning materials Tutor
Learning process Benefits:
Most updates – cases and concepts International approach
Disadvantages: Languages and time limit Structure of the course
Objectives
Define e-commerce and describe how it differs from e-business.
Identify and describe the unique features of e-commerce technology and discuss their business significance.
Recognize and describe Web 2.0 applications. Describe the major types of e-commerce.
Discuss the origins and growth of e-commerce.
Explain evolution of e-commerce from its early years n today Identify the factors that will define the future of e-commerce.
Describe the major themes underlying the study of e-commerce.
Class Discussion
Pinterest: A Picture Is Worth a Thousand Words
Have you used Pinterest or any other content curation sites? What are your main interests?
Have you purchased anything based on a pin or board on Pinterest or any other curation site?
Why do Pinterest links drive more purchasing than Facebook links?
Differences of Facebook and Pinterest?
Copyright © 2013 Pearson Education, Inc. Slide 1-5
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