Lecture E-commerce: Business, technology, society (3/e): Chapter 10 - Kenneth C. Laudon, Carol Guercio Traver

E-commerce business. technology. society. Third Edition Kenneth C. Laudon Carol Guercio Traver Copyright © 2006 Pearson Education, Inc. Slide 10-1 Chapter 10 Retailing on the Web Copyright © 2006 Pearson Education, Inc. Slide 10-2 Blue Nile Sparkles For Your Cleopatra Class Discussion ④Why is selling (or buying) diamonds over the Internet so difficult? ④How has BlueNile built its supply chain to keep costs low? ④How has BlueNile reduced consumer anxiety over online diamond purchases? ④What are some vulnerabilities facing BlueNile? ④Would you buy a $5,000 engagement ring at BlueNile? Copyright © 2006 Pearson Education, Inc. Slide 10-3 Major Trends in Online Retail, 2006 See also Table 10.1, Page 575. ④ Online retail increasingly profitable ④ Buying online becomes normal, mainstream experience ④ Selection of goods online increases, including customized goods ④ Average annual amount of purchases increases ④ Specialty retail sites show most rapid growth ④ Increased emphasis on improved shopping experience ④ Increased use of interactive multimedia marketing ④ Retail intermediaries strengthen in many areas ④ Retailers increasingly efficient at integrating multiple channels ④ Customized goods, especially in apparel, become financially successful, and begin to spread to many sites beyond specialty retailers. ④ Online shopping becomes more multi-seasonal ④ Most online shopping occurs at work, evenings at home Copyright © 2006 Pearson Education, Inc. Slide 10-4 The Retail Sector ④Most important theme in online retailing is effort to integrate online and offline operations ④U.S. retail market accounts for over $7.7 trillion of total GDP (2/3rds of all economic activity) ④Retail industry can be divided in segments, each of which offers opportunities for online retail ④Biggest opportunities for online retail sales: Those segments that sell small ticket items (specialty stores, general merchandisers, mail-order catalogs, groceries) ④Mail order/telephone order (MOTO) sector most similar to online retail sector Copyright © 2006 Pearson Education, Inc. Slide 10-5 ... - tailieumienphi.vn