Lecture E-commerce: Business, technology, society (3/e): Chapter 8 - Kenneth C. Laudon, Carol Guercio Traver
Lecture E-commerce: Business, technology, society (3/e): Chapter 8 - Kenneth C. Laudon, Carol Guercio Traver
Chapter 8 - E-commerce marketing communications. After reading this chapter, you will be able to: Identify the major forms of online marketing communications, understand the costs and benefits of online marketing communications, discuss the ways in which a Web site can be used as a marketing communications tool.