Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 2 - Kenneth C. Laudon, Carol Guercio Traver
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 2 - Kenneth C. Laudon, Carol Guercio Traver
The topics discussed in this chapter are: Identify the key components of e-commerce business models, describe the major B2C business models, describe the major B2B business models, explain the key business concepts and strategies applicable to e-commerce.