Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 10 - Kenneth C. Laudon, Carol Guercio Traver
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 10 - Kenneth C. Laudon, Carol Guercio Traver
The main contents of this chapter include all of the following: Trends in online content, 2010-2011; content audience and market; internet and traditional media; digital content delivery models; media industry structure.