Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 9 - Kenneth C. Laudon, Carol Guercio Traver
Lecture E-commerce 2013: Business, technology, society (9/e): Chapter 9 - Kenneth C. Laudon, Carol Guercio Traver
The following will be discussed in this chapter: Major trends in online retail, 2010-2011; the retail sector, the retail industry, E-commerce retail: the vision, analyzing the viability ofonline firms, strategic analysis factors.