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Lecture Marketing research (10th edition): Chapter 1 - McDaniel, Gates
Chapter 1 - The role of marketing research in management decision making. How does marketing research help managers reach their goals? How did the field of marketing research evolve? What big changes are occurring? We will explore this topic in Chapter 1.
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Lecture Marketing research (10th edition): Chapter 2 - McDaniel, Gates
Chapter 2 - The marketing research industry and research ethics. The marketing research industry has undergone tremendous change in recent years. Where is the industry going and who are the key players? What is the role of each player? Ethics is one of the most important topics taught in the field of business. What are the ethical issues in marketing research? What are several key approaches to ethical decision making? We discuss each of these issues in chapter 2.
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Lecture Marketing research (10th edition): Chapter 3 - McDaniel, Gates
Chapter 3 - Problem definition, exploratory research, and the research process. Conducting marketing research involves a series of logical steps, beginning with problem definition and research objectives. What are the steps in the marketing research process? How is the research process initiated? These are the issues we will address in this chapter.
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Lecture Marketing research (10th edition): Chapter 4 - McDaniel, Gates
Chapter 4 - Secondary data and databases. What are secondary data? What are their advantages and disadvantages? How is data mining used by managers to extract insights from databases? Most importantly, how do managers manage the huge flow of information they have available? You will learn the answers to these questions in chapter four.
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Lecture Marketing research (10th edition): Chapter 5 - McDaniel, Gates
Chapter 5 - Qualitative research. What is qualitative research, and what are the advantages and disadvantages? Why are focus groups so popular, and what are the trends in focus group research? What other qualitative tools are available to marketing researchers? These are the areas that will be covered in chapter 5
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Lecture Marketing research (10th edition): Chapter 6 - McDaniel, Gates
Chapter 6 - Traditional survey research. What are the various types of survey research? As noted previously, not everyone is willing to participate in a survey. What kind of errors does that create? What are the other types of errors encountered in survey research? Why have Internet and mobile survey research become so popular, and what are their drawbacks? These questions are answered in this chapter.
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Lecture Marketing research (10th edition): Chapter 7 - McDaniel, Gates
Chapter 7 - Online marketing research. Chapter 7 explores the ever-increasing role of the Internet in secondary data searches, qualitative research, and survey research, all fostered by digital devices and social media.
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Lecture Marketing research (10th edition): Chapter 8 - McDaniel, Gates
Chapter 8 - Primary data collection: Observation. What is observation research, and how is it used in marketing research? What is ethnography, and why is it so popular? Observation research has exploded on the Internet and social media. Why? Why is online observation research so controversial? What are the machines that can be used in observation research, and what kind of data do they produce? We will answer these questions in chapter 8.
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Lecture Marketing research (10th edition): Chapter 9 - McDaniel, Gates
Chapter 9 - Primary data collection: Experimentation and test markets. In this chapter, we cover issues related to the use of experiments for data collection in marketing research. Field experiments, laboratory experiments and test markets are the major experimental approaches covered.
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Lecture Marketing research (10th edition): Chapter 10 - McDaniel, Gates
Chapter 10 - The concept of measurement. What is the nature of measurement? Describe the steps that are involved. Explain the three levels of measurement and their differences. What are the notions of validity and reliability? Why are they so critically important to the concept of measurement? These are the topics of chapter 10.
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Lecture Marketing research (10th edition): Chapter 11 - McDaniel, Gates
Chapter 11 - Using measurement scales to build marketing effectiveness. What are the various ways to measure attitudes? Why is it useful to measure attitudes? What factors should be considered in creating an attitude scale? These questions will be addressed in this chapter.
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Lecture Marketing research (10th edition): Chapter 12 - McDaniel, Gates
Chapter 12 - Questionnaire design. In this chapter, we will provide both overall guidance on questionnaire design and best practices for handling specific issues based on the findings of methodological research studies.
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Lecture Marketing research (10th edition): Chapter 13 - McDaniel, Gates
Chapter 13 - Basic sampling issues. This chapter include objectives: Understand the concept of sampling, learn the steps in developing a sampling plan, understand the concepts of sampling error and nonsampling error,...
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Lecture Marketing research (10th edition): Chapter 14 - McDaniel, Gates
Chapter 14 - Sample size determination. This chapter include objectives: Gain an appreciation of a normal distribution; understand population, sample, and sampling distributions; understand how to compute the sampling distribution of the mean;...
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Lecture Marketing research (10th edition): Chapter 15 - McDaniel, Gates
Chapter 15 - Data processing and fundamental data analysis. Although some of the elements are clerical in nature, these processes are critical in making sure that the data have integrity and are free of errors related to the process of capturing respondent answers to our questions and moving those answers to tabular, graphical and statistical displays. The steps in this process are covered in this chapter.
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Lecture Marketing research (10th edition): Chapter 16 - McDaniel, Gates
Chapter 16 - Statistical testing of differences and relationships. This chapter addresses statistical techniques that can be used to determine whether observed differences are likely to be real differences or whether they are likely attributable to sampling error.
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Lecture Marketing research (10th edition): Chapter 17 - McDaniel, Gates
Chapter 17 - Bivariate correlation and regression. In this chapter, we will cover techniques that will permit you to evaluate the relationships between two variables. This chapter include objectives: Learn the bivariate analysis of association, understand bivariate regression analysis, define the correlation analysis.
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Lecture Marketing research (10th edition): Chapter 18 - McDaniel, Gates
Chapter 18 - Multivariate data analysis. This chapter include objectives: Define multivariate data analysis, gain insights into multivariate software, describe multiple discriminant analysis, understand cluster analysis, understand factor analysis.
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Lecture Marketing research (10th edition): Chapter 19 - McDaniel, Gates
Chapter 19 - Communicating the research results. The research report is the culmination of all of our efforts. It is critical that it clearly conveys key findings and their implications. This chapter addresses this important issue.
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Lecture Marketing research (10th edition): Chapter 20 - McDaniel, Gates
Chapter 20 - Managing marketing research. This chapter include objectives: Understand what clients want from a marketing research supplier or department, learn about managing a marketing research supplier organization, learn about communication,...
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Lecture Introduction to finance: Markets, investments, and financial management (14th edition): Chapter 1 - Melicher, Norton
Chapter 1 - The financial environment. This chapter includes contents: Define finance and explain why it should be studied, describe the six principles of finance, identify characteristics of an effective financial system, describe financial functions performed in an effective financial system,...
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Lecture Introduction to finance: Markets, investments, and financial management (14th edition): Chapter 2 - Melicher, Norton
Chapter 2 - Money and the monetary system. This chapter includes contents: Describe the three ways in which money is transferred from savers to businesses, identify the major components of the monetary system, describe the functions of money, give a brief review of the development of money in the U.S.,...
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Lecture Introduction to finance: Markets, investments, and financial management (14th edition): Chapter 3 - Melicher, Norton
Chapter 3 - Banks and other financial institutions. This chapter includes contents: Describe major financial institutions & their roles in the financial system, describe differences between commercial banking & investment banking, identify the functions of banks & of the banking system, describe the early history of U.S. depository institutions,…
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Lecture Introduction to finance: Markets, investments, and financial management (14th edition): Chapter 4 - Melicher, Norton
Chapter 4 - Federal reserve system. This chapter includes contents: Identify three weaknesses of the national banking system that existed before the federal reserve system, describe federal reserve membership in terms of who must join and who may join, describe the composition of the fed board of governors,...
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Lecture Introduction to finance: Markets, investments, and financial management (14th edition): Chapter 5 - Melicher, Norton
Chapter 5 - Policy makers and the money supply. This chapter includes contents: Discuss the objectives of national economic policy and the conflicting nature of these objectives, identify the major policy makers and briefly describe their primary responsibilities, identify the policy instruments of the U.S. treasury and briefly explain how the treasury manages its activities,…
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Lecture Introduction to finance: Markets, investments, and financial management (14th edition): Chapter 6 - Melicher, Norton
Chapter 6 - International finance and trade. This chapter includes contents: Explain how the international monetary system evolved and how it operates today, describe the efforts undertaken to achieve economic unification of Europe, describe how currency or foreign exchange markets are organized and operate,...
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Lecture Introduction to finance: Markets, investments, and financial management (14th edition): Chapter 7 - Melicher, Norton
Chapter 7 - Savings and investment process. This chapter includes contents: Identify and briefly describe the major components of the gross domestic product, describe how the balance between exports and imports affects the gross domestic product, describe recent developments in the aggregate level of personal and corporate savings,…
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Lecture Introduction to finance: Markets, investments, and financial management (14th edition): Chapter 8 - Melicher, Norton
Chapter 8 - Interest rates. This chapter includes contents: Describe how interest rates change in response to shifts in the supply and demand for loanable funds, identify major historical movements in interest rates in the United States, describe the loanable funds theory of interest rates,…
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Lecture Introduction to finance: Markets, investments, and financial management (14th edition): Chapter 19 - Melicher, Norton
Chapter 9 - Time value of money. This chapter includes contents: Explain what is meant by the “time value of money”, describe the concept of simple interest and the process of compounding, describe discounting to determine present values,…
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Lecture Introduction to finance: Markets, investments, and financial management (14th edition): Chapter 10 - Melicher, Norton
Chapter 10 - Bonds and stocks - Characteristics and valuations. This chapter includes contents: Identify the major sources of external long-term financing for corporations, describe major characteristics of corporate bonds, identify the reasons why investors seek stocks for an investment vehicle,...
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