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Lecture Strategic market management: Chapter 14 - David A. Aaker
Chapter 14 - Global strategies. This chapter presents the following content: Motivations underlying global strategies, standardization vs. customization, expanding the global footprint, strategic alliances, global marketing management.
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Lecture Strategic market management: Chapter 15 - David A. Aaker
Chapter 15 - Setting priorities for businesses and brands. This chapter presents the following content: The business portfolio, divestment or liquidation, the milk strategy, prioritizing and trimming the brand portfolio.
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Lecture Strategic market management: Chapter 16 - David A. Aaker
Chapter 16 - From silos to synergy - Harnessing the organization. This chapter presents the following content: Silo-driven problems - the case of marketing, addressing the silo marketing issues - challenges and solutions, organizational levers and their link to strategy structure, systems, people, culture,…
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Lecture Supply chain management: A global perspective – Chapter 1: Introduction to supply chain management
This chapter includes contents: What is supply chain management (SCM)? boundary spanning nature of SCM, the rise of SCM, characteristics of a competitive supply chain, trends in SCM, careers in scm and professional organizations.
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Lecture Supply chain management: A global perspective – Chapter 2: Supply chain strategy
This chapter includes contents: What is supply chain strategy? achieving a competitive advantage, building blocks of supply chain strategy, supply chain strategic design, strategic considerations, productivity as a measure of competitiveness.
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Lecture Supply chain management: A global perspective – Chapter 3: Network and system design
This chapter includes contents: The supply chain system, understanding processes: theory of constraints (TOC), integration of supply chain processes, designing supply chain networks, enterprise resource planning (ERP).
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Lecture Supply chain management: A global perspective – Chapter 4: Marketing
Lecture Supply chain management: A global perspective – Chapter 4: Marketing. The main contents of the chapter consist of the following: What is marketing? customer-driven supply chains, delivering value to customers, channels of distribution.
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Lecture Supply chain management: A global perspective – Chapter 5: Operations management
Chapter 5 - Operations management. The main contents of the chapter consist of the following: What is operations management? product design, process design, facility layout, line balancing in product layouts, process automation.
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Lecture Supply chain management: A global perspective – Chapter 6: Sourcing
Sourcing is the business function responsible for all activities and processes required to purchase goods and services from suppliers. Terms such as “purchasing,” “strategic sourcing,” and “supply management” are used interchangeably but are not the same. Purchasing defines the process of buying goods and services, whereas strategic sourcing, or supply management, involve looking at sourcing from a strategic and future oriented perspective
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Lecture Supply chain management: A global perspective – Chapter 7: Logistics
Lecture Supply chain management: A global perspective – Chapter 7: Logistics. The main contents of the chapter consist of the following: What is logistics? logistics tasks, transportation, warehouse, third-party logistics (3PL) providers.
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Lecture Supply chain management: A global perspective – Chapter 8: Forecasting and demand planning
The main contents of the chapter consist of the following: What is forecasting? the forecasting process, types of forecasting methods, time series forecasting models, causal models, measuring forecast accuracy, collaborative forecasting and demand planning.
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Lecture Supply chain management: A global perspective – Chapter 9: Inventory management
The main contents of the chapter consist of the following: Basics of inventory management, inventory systems, fixed-order quantity system, fixed-time period systems, independent vs. dependent demand, managing supply chain inventory.
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Lecture Supply chain management: A global perspective – Chapter 10: Lean systems & six-sigma quality
The main contents of the chapter consist of the following: What is lean? lean production, respect for people, total quality management (TQM), statistical quality control (SQC), six-sigma quality, lean six-sigma supply chain.
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Lecture Supply chain management: A global perspective – Chapter 11: Supply chain relationship management
The main contents of the chapter consist of the following: Supply chain relationships; the role of trust; managing conflict and dispute resolution; negotiation concepts, styles, and tactics; relationship management in practice.
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Lecture Supply chain management: A global perspective – Chapter 12: Global supply chain management
Chapter 12 - Global supply chain management. The main contents of the chapter consist of the following: Global supply chain management, global market challenges, global infrastructure design, cost considerations, political and economic factors.
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Lecture Supply chain management: A global perspective – Chapter 13: Sustainable supply chain management
Lecture Supply chain management: A global perspective, chapter 13 - Sustainable supply chain management. The main contents of the chapter consist of the following: What is sustainability? evaluating sustainability, sustainability in practice.
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Lecture Judgment in managerial decision making (8e) - Chapter 1: Introduction to managerial decision making
Chapter 1 - Introduction to managerial decision making. After studying this chapter, you should be able to: Answer the question: What is management? Explain why management must be understood within the context of organizations and how organizations affect the practice of management, describe the role of working with and through people in effective management,...
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Lecture Judgment in managerial decision making (8e) - Chapter 2: Overconfidence
After studying this chapter, you should be able to: Explain why personal change is critical to managerial success, describe the general process of change, discuss three common failures of change, describe the general process of enhancing change success.
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Lecture Judgment in managerial decision making (8e) - Chapter 3: Common biases
After studying this chapter, you should be able to: Articulate the role of the external environment in management decisions and effectiveness, explain the five major dimensions of an organization’s general environment, describe the critical forces in the organization’s task environment,…
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Lecture Judgment in managerial decision making (8e) - Chapter 4: Bounded awareness
After studying this chapter, you should be able to: Explain why a thorough understanding of culture is important for all mangers, define culture, explain how culture affects managerial behavior and practices,...
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Lecture Judgment in managerial decision making (8e) - Chapter 5: Framing and the reversal of preferences
After studying this chapter, you should be able to: Describe why an understanding of basic approaches to ethical decision making and corporate social responsibility is important, explain the basic approaches to ethical decision making, identify the different implications of each approach in real-life situations,...
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Lecture Judgment in managerial decision making (8e) - Chapter 6: Motivational and emotional influences on decision mak
After studying this chapter, you should be able to: Analyze the motivational forces present in a specific situation, differentiate between the various content and process theories of motivation and indicate how each can be helpful in analyzing a given motivational situation, explain how job enrichment can influence an employee's motivation,...
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Lecture Judgment in managerial decision making (8e) - Chapter 7: The escalation of commitment
After studying this chapter, you should be able to: Discuss the effects of too much or too little control in an organization, describe the four basic elements of the control process and the issues involved in each, differentiate between the different levels of control and compare their implications for managers,...
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Lecture Judgment in managerial decision making (8e) - Chapter 8: Fairness and ethics in decision making
After studying this chapter, you should be able to: Describe why an understanding of basic approaches to ethical decision making and corporate social responsibility is important, explain the basic approaches to ethical decision making, identify the different implications of each approach in real-life situations,...
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Lecture Judgment in managerial decision making (8e) - Chapter 9: Common investment mistakes
After studying this chapter, you should be able to: Define strategy; define planning and explain its purpose; differentiate between strategic, operational, and tactical plans; explain the planning process.
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Lecture Judgment in managerial decision making (8e) - Chapter 10: Making rational decisions in negotiations
After studying this chapter, you should be able to: Explain why communication is vital for effective management, describe the basic process of communication, explain how culture can influence communication,...
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Lecture Judgment in managerial decision making (8e) - Chapter 11: Negotiator cognition
After studying this chapter, you should be able to: Explain how the management of human resource is both a role for the human resource management department and all managers, describe the key means by which companies find job candidates, explain how companies select job candidates,...
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Lecture Judgment in managerial decision making (8e) - Chapter 12: Improving decision making
After studying this chapter, you should be able to: Identify the internal and external forces for change in an organization; discuss the technological, cultural, strategic, structural, and systems dimensions of change; analyze the process managers should use in evaluating the need for change;...
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Lecture Entrepreneurship: Chapter 1 - William D. Bygrave, Andrew Zacharakis, Sean Wise
Chapter 1 The power of entrepreneurship. The topics discussed in this chapter are: Characterize the entrepreneurial process, describe entrepreneurship and some characteristics of entrepreneurs, indicate three megatrends providing waves of entrepreneurial opportunities, list and describe the seven principles of entrepreneurial finance,...
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Lecture Entrepreneurship: Chapter 2 - William D. Bygrave, Andrew Zacharakis, Sean Wise
Chapter 2 The entrepreneurial process. The topics discussed in this chapter are: Describe the process of moving from an idea to a business plan; understand the components of a sound business model; identify some of the best practices for high-growth, high-performance firms; understand the importance of timing in venture success; describe the use of a SWOT analysis as an initial “litmus test”;...
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