Tài liệu miễn phí Quản trị kinh doanh
Download Tài liệu học tập miễn phí Quản trị kinh doanh
Lecture Management - Chapter 4: Organizations and change management
This chapter’s objectives are to: Illustrate how internal influences create unique types of cultures, explain how managers analyze challenges and opportunities in organizations, summarize the common reasons why managers change how their organizations operate, summarize how managers change organizations by intervening in systems.
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 5: Diversity in a global economy
This chapter’s objectives are to: Understand how managers organize international businesses, explain the challenges and opportunities of working with cultural differences, understand the legal requirements for respecting workforce diversity, recognize and explain the implications of changing workforce demographics.
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 6: Ethics and social responsibility
This chapter’s objectives are to: Explain ethics as they relate to the five domains of individuals, organizations, stakeholders, government, and the global community demonstrate processes and practices for managing organizational ethics describe how businesses approach social responsibility summarize management’s role in building responsible businesses based on ethical decision making.
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 7: Making better decisions
This chapter’s objectives are to: Describe the seven steps of the decision making process, identify problems by analyzing causes and effects, describe how managers generate alternatives, predict possible consequences of alternatives, demonstrate how managers select the most desirable alternative.
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 8: Setting goals
This chapter’s objectives are to: Describe the primary goals of an organization, explain the principles and different types of goal plans in an organization, outline different types of goals and the characteristics that make them effective, illustrate how managers secure team-level commitment to goals, describe how managers track progress of goal plans through performance dashboards.
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 9: Designing strategies
This chapter’s objectives are to: Explain how businesses use planning to solve problems and make a difference; distinguish how planning is different at the organizational, divisional, and functional levels of a business; outline methods that managers use to understand their industries and competitors.
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 10: Structuring organizations
This chapter’s objectives are to: Explain how differentiation and integration define performance cultures, describe how managers vertically organize processes and teams to centralize decision making, describe how mangers horizontally organize processes and teams to distribute decision making throughout the organization,...
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 11: The human side of management
This chapter’s objectives are to: Describe how managers make a significant difference by attracting, selecting, and retaining the best available talent within legal requirements; explain how managers assess human resource needs and select talent to meet demand; discuss different approaches to increasing organizational performance through the education of employees;…
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 12: Managing team performance
This chapter’s objectives are to: Describe why managers form working groups to achieve results, explain the characteristics of teams, explain team dynamics and its relationship to performance, compare and contrast productive and unhealthy conflict as it relates to organizational results, develop a strategic plan to increase team performance.
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 13: Managers as leaders
This chapter’s objectives are to: Define leadership in a global context, distinguish among four basic types of leaders, demonstrate the progression of leadership thought and practice over time, appraise contemporary and emerging leadership perspectives.
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 14: Understanding individual behavior
This chapter’s objectives are to: Describe the dimensions of positive individual behaviors and their impact on organizational performance; explain the characteristics of individual personalities and strength profiles; interpret how stress, deviance, and dysfunctional behavior manifest and negatively affect team and organizational performance;...
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 15: Communicating and motivating others
This chapter’s objectives are to: Explain how managers use motivation and communication to achieve results, understand how to apply communication to pursue and achieve goals efficiently and effectively, describe how challenging work and goals motivate individuals and teams,...
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 16: Information and operations
This chapter’s objectives are to: Explain how managers use controls to operate organizational performance, describe the different forms and types of information technologies that managers apply, illustrate how managers use information and technology systems to create efficiencies and make more effective decisions,...
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 17: Performance development
This chapter’s objectives are to: Explain how managers connect facilities, processes, and people to control performance; describe the context and standards through which managers control facilities; illustrate how managers use processes to design, develop, and deliver quality products and services;...
8/30/2018 5:34:42 AM +00:00
Lecture Management - Chapter 18: Entrepreneurship and innovation
This chapter’s objectives are to: Define the process of entrepreneurship and the role of managers as entrepreneurs, describe the opportunities and challenges that affect the growth of new ventures, compare and contrast different types of ventures that entrepreneurs create,...
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 1 - McDaniel, Gates
How does marketing research help managers reach their goals? How did the field of marketing research evolve? What big changes are occurring? We will explore this topic in Chapter 1. Chapter 1 - The role of marketing research in management decision making.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 2 - McDaniel, Gates
Conducting marketing research involves a series of logical steps, beginning with problem definition and research objectives. What are the steps in the marketing research process? How is the research process initiated? These are the issues we will address in this chapter. Chapter 2 - Problem definition, exploratory research, and the research process.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 3 - McDaniel, Gates
What are secondary data? What are their advantages and disadvantages? How is data mining used by managers to extract insights from databases? Most importantly, how do managers manage the huge flow of information they have available? Chapter 3 - Secondary data and big data.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 4 - McDaniel, Gates
Chapter 4 - Qualitative research. What is qualitative research, and what are the advantages and disadvantages? Why are focus groups so popular, and what are the trends in focus group research? What other qualitative tools are available to marketing researchers? These are the areas that will be covered in chapter 4.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 5 - McDaniel, Gates
Chapter 5 - Traditional survey research. What are the various types of survey research? As noted previously, not everyone is willing to participate in a survey. What kind of errors does that create? What are the other types of errors encountered in survey research? Why have Internet and mobile survey research become so popular, and what are their drawbacks? These questions are answered in this chapter.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 6 - McDaniel, Gates
Chapter 6 explores the ever-increasing role of the Internet in secondary data searches, qualitative research, and survey research, all fostered by digital devices and social media.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 7 - McDaniel, Gates
What is observation research, and how is it used in marketing research? What is ethnography, and why is it so popular? Observation research has exploded on the Internet and social media. Why? Why is online observation research so controversial? What are the machines that can be used in observation research, and what kind of data do they produce? We will answer these questions in chapter 7.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 8 - McDaniel, Gates
Chapter 8 - Primary data collection: experimentation and test markets. In this chapter, we cover issues related to the use of experiments for data collection in marketing research. Field experiments, laboratory experiments and test markets are the major experimental approaches covered.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 9 - McDaniel, Gates
What is the nature of measurement? Describe the steps that are involved. Explain the three levels of measurement and their differences. What are the notions of validity and reliability? Why are they so critically important to the concept of measurement? These are the topics of chapter 9.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 10 - McDaniel, Gates
Chapter 10 - Questionnaire design. In this chapter, we will provide both overall guidance on questionnaire design and best practices for handling specific issues based on the findings of methodological research studies.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 11 - McDaniel, Gates
Chapter 11 - Basic sampling issues. This chapter include objectives: Understand the concept of sampling, learn the steps in developing a sampling plan, understand the concepts of sampling error and nonsampling error.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 12 - McDaniel, Gates
Chapter 12 - Sample size determination. This chapter include objectives: Gain an appreciation of a normal distribution; understand population, sample, and sampling distributions; understand how to compute the sampling distribution of the mean.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 13 - McDaniel, Gates
Although some of the elements are clerical in nature, these processes are critical in making sure that the data have integrity and are free of errors related to the process of capturing respondent answers to our questions and moving those answers to tabular, graphical and statistical displays. The steps in this process are covered in this chapter.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 14 - McDaniel, Gates
This chapter addresses statistical techniques that can be used to determine whether observed differences are likely to be real differences or whether they are likely attributable to sampling error.
8/30/2018 5:34:42 AM +00:00
Lecture Marketing research essentials (9th Edition): Chapter 15 - McDaniel, Gates
The research report is the culmination of all of our efforts. It is critical that it clearly conveys key findings and their implications. This chapter addresses this important issue.
8/30/2018 5:34:42 AM +00:00