Tài liệu miễn phí Marketing - Bán hàng
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The Formation of Facebook Wellbeing: The Perspectives of Self-disclosure, Social Support, Stress, Loneliness and Fear of Missing Out
The data via surveys will be collected from Facebook users in Danang, Vietnam region. A total of 500 samples expect to receive for data analysis. The results of the data analysis may support several findings: (1) Selfdisclosure, stress, social support, loneliness, and fear of missing out provided by Facebook significantly influence users’ wellbeing on SNSs. (2) Self-disclosure significantly influences users’ social support. (3) Social support, loneliness, and fear of missing out are the significant variables affect users’ stress. (4) Loneliness is a significant variable affects users’ self-disclosure.
4/3/2023 12:59:35 PM +00:00
Exploring Factors Affecting the Impulse Buying Behavior on Social Networks in Vietnam: The Case Study of Thai Nguyen
This study provides detailed information about impulse buying on social networking by exploring the relationship of these characteristics to the impulse buying behavior. Based on the SOR and CIFE models, we developed a theoretical model and demonstrated empirically that demonstrates online store stimuli, personalized advertising, and reliance on online word of mouth, impulse buying tendency, and on-line trust effect to impulse buying behavior. 198 questionnaires were collected from consumers using Facebook, mainly in Thai Nguyen. The data was analyzed according to exploratory factor analysis (EFA) and simple regression method to find the relationship between the variables. The result is aimed at improving the understanding of impulse buying behavior and improving online store operations from a management perspective.
4/3/2023 12:59:18 PM +00:00
Tập bài giảng Marketing căn bản
Tập bài giảng Marketing căn bản gồm có 7 chương với những nội dung cụ thể như sau: Chương 1: khái quát chung về marketing; chương 2: hệ thống thông tin và nghiên cứu marketing; chương 3: lựa chọn thị trường mục tiêu và định vị thị trường; chương 4: các quyết định về sản phẩm; chương 5: các quyết định về giá; chương 6: các quyết định về phân phối; chương 7: chiến lược xúc tiến hỗn hợp.
4/3/2023 9:57:20 AM +00:00
Digital marketing – xu hướng marketing tất yếu trong thời đại mới
Bài viết cho thấy Digital Marketing sẽ tiếp tục chủ đạo trong các chiến dịch marketing hiện đại, cho nên các nhà quản trị cần phải ứng dụng nó để xây dựng thương hiệu, tạo dấu ấn riêng cho sản phẩm của mình và bán hàng một cách hiệu quả.
4/3/2023 7:13:21 AM +00:00
Xu hướng đặt đồ ăn online của người Việt Nam
Bài viết giải thích rõ về xu hướng đặt đồ ăn tận nhà, cuộc đua khốc liệt của các thương hiệu và những thương hiệu hàng đầu thị trường. Xu hướng đặt đồ ăn online không còn xa lạ với người tiêu dùng hiện đại Việt Nam, hình thức này càng ngày được ưa chuộng hơn bao giờ hết.
4/3/2023 7:12:31 AM +00:00
Nghiên cứu nhận biết của sinh viên trường đại học Giao thông vận tải về thương hiệu doanh nghiệp viễn thông, áp dụng trường hợp thương hiệu Viettel
Nghiên cứu đã đưa ra được kết luận về sự nhận diện thương hiệu Viettel của các bạn sinh viên trường Đại học giao thông vận tải. Từ đó đề xuất ra các biện pháp để cải thiện và nâng cao sự nhận biết thương hiệu Viettel đối với các bạn sinh viên. Mời các bạn tham khảo!
4/3/2023 6:42:43 AM +00:00
Nghiên cứu đề xuất giải pháp cải thiện dịch vụ khách hàng của shopee
Nội dung bài viết trình bày thị trường thương mại điện tử của Việt Nam dự kiến sẽ tiếp tục bùng nổ vào năm 2021, và doanh thu từ thương mại điện tử có thể vượt quá 12 tỷ USD. Cơ hội để các doanh nghiệp trong nước xây dựng chiến lược kinh doanh mới, tiếp cận kênh phân phối hiện đại, uy tín. Mời các bạn tham khảo!
4/3/2023 6:42:30 AM +00:00
Bài thuyết trình Chiến lược marketing quốc tế
Bài thuyết trình Chiến lược marketing quốc tế gồm các nội dung chính được trình bày như: Giới thiệu sơ lược – quá trình mở rộng của netflix; Những thách thức trong quá trình mở rộng; Chiến lược marketing quốc tế; Netflix ở Việt Nam. Mời các bạn cùng tham khảo!
4/3/2023 3:54:54 AM +00:00
Lecture Principles of Marketing - Chapter 20
Lecture Principles of Marketing - Chapter 20 Sustainable marketing social responsibility and ethics learning objectives: Sustainable Marketing; Social Criticisms of Marketing; Consumer Actions to Promote Sustainable Marketing; Business Actions Toward Sustainable Marketing; Marketing ethics; The Sustainable Company.
4/3/2023 3:40:21 AM +00:00
Lecture Principles of Marketing - Chapter 19
Lecture Principles of Marketing - Chapter 19 The global marketplace learning objectives: Global Marketing Today; Looking at the Global marketing environment; Deciding Whether to Go Global; Deciding which markets to enter; Deciding how to enter the market; Deciding on the global marketing program; Deciding on the global marketing organization.
4/3/2023 3:40:11 AM +00:00
Lecture Principles of Marketing - Chapter 18
Lecture Principles of Marketing - Chapter 18 Creating competitive advantage learning objectives: Competitor Analysis; Competitive Strategies; Balancing Customer and Competitor Orientations.
4/3/2023 3:40:04 AM +00:00
Lecture Principles of Marketing - Chapter 17
Lecture Principles of Marketing - Chapter 17 Direct and online marketing: building direct customer relationships learning objectives: The New Direct-Marketing Model; Growth and Benefits of Direct Marketing; Customer Databases and Direct Marketing Forms of Direct Marketing; Online Marketing; Setting up an Online Marketing Presence; The Promise and Challenges of Online Marketing; Public Policy Issues in Direct Marketing.
4/3/2023 3:39:57 AM +00:00
Lecture Principles of Marketing - Chapter 16
Lecture Principles of Marketing - Chapter 16 Personal selling and Sales promotion learning objectives: The Nature of Personal Selling; The Role of the Sales Force; Managing the Sales Force; The personal selling process; Sales promotion.
4/3/2023 3:39:49 AM +00:00
Lecture Principles of Marketing - Chapter 15
Lecture Principles of Marketing - Chapter 15 Advertising and public relations learning objectives: Setting Advertising Objectives; Setting the Advertising Budget; Developing Advertising Strategy; Evaluating Advertising Effectiveness and Return on Advertising Investment; Public relations; The Role and Impact of Public Relations; Major Public Relations Tools.
4/3/2023 3:39:42 AM +00:00
Lecture Principles of Marketing - Chapter 14
Lecture Principles of Marketing - Chapter 14 Communicating customer value: Integrated marketing communications strategy learning objectives: The Promotion Mix; Integrated Marketing Communications; A View of the Communications Process; Steps in Developing Effective Communication; Setting the Total Promotion Budget and Mix; Socially Responsible Marketing Communication.
4/3/2023 3:39:34 AM +00:00
Lecture Principles of Marketing: Chapter 13
Lecture Principles of Marketing: Chapter 13 Retailing and wholesaling learning objectives: Retailing; Retailer Marketing Decisions; The Future of Retailing; Wholesaling.
4/3/2023 3:39:27 AM +00:00
Lecture Principles of Marketing: Chapter 12
Lecture Principles of Marketing: Chapter 12 Marketing channels delivering customer value learning objectives: Supply Chains and the Value Delivery Network; The Nature and Importance of Marketing Channels; Channel Behavior and Organization; Channel Design Decisions; Channel Management Decisions; Marketing Logistics and Supply Chain Management.
4/3/2023 3:39:19 AM +00:00
Lecture Principles of Marketing: Chapter 11
Lecture Principles of Marketing: Chapter 11 Pricing Strategies learning objectives: New-Product Pricing Strategies; Product Mix Pricing Strategies; Price Adjustment Strategies; Price Changes.
4/3/2023 3:39:10 AM +00:00
Lecture Principles of Marketing: Chapter 10
Lecture Principles of Marketing: Chapter 10 Pricing understanding and capturing customer value learning objectives: Customer perceptions of value; Company and product costs; Other internal and external considerations affecting price decisions.
4/3/2023 3:38:58 AM +00:00
Lecture Principles of Marketing: Chapter 9
Lecture Principles of Marketing: Chapter 9 New-product development and product life-cycle strategies learning objectives: New-Product Development Strategy; The New-Product Development Process; Managing New-Product Development; Product Life-Cycle Strategies; Additional Product and Service Considerations.
4/3/2023 3:38:51 AM +00:00
Lecture Principles of Marketing: Chapter 8
Lecture Principles of Marketing: Chapter 8 Product, services, and brands building customer value learning objectives: Product and Services Decisions; Branding Strategy: Building Strong Brands; Services Marketing.
4/3/2023 3:38:44 AM +00:00
Lecture Principles of Marketing: Chapter 7
Lecture Principles of Marketing: Chapter 7 Customer-driven marketing strategy creating value for target customers learning objectives: Customer-Driven Marketing Strategy; Market Segmentation Market Targeting; Differentiation and Positioning.
4/3/2023 3:38:38 AM +00:00
Lecture Principles of Marketing: Chapter 6
Lecture Principles of Marketing: Chapter 6 Business markets and business buying behavior learning objectives: Define the business market and explain how business markets differ from consumer markets; Identify the major factors that influence business buyer behavior; List and define the steps in the business buying-decision process; Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions.
4/3/2023 3:38:30 AM +00:00
Lecture Principles of Marketing: Chapter 5
Lecture Principles of Marketing: Chapter 5 Consumer Markets and Consumer Buyer Behavior learning objectives: Model of Consumer Behavior; Characteristics Affecting Consumer Behavior; Types of Buying Decision Behavior; The Buyer Decision Process; The Buyer Decision Process for New Products.
4/3/2023 3:38:23 AM +00:00
Lecture Principles of Marketing: Chapter 4
Lecture Principles of Marketing: Chapter 4 Managing Marketing Information to Gain Customer Insights learning objectives: Assessing Marketing Information Needs; Developing Marketing Information; Marketing Research; Analyzing Marketing Information; Distributing and Using Marketing Information; Other Marketing Information Considerations.
4/3/2023 3:38:14 AM +00:00
Lecture Principles of Marketing: Chapter 3
Lecture Principles of Marketing: Chapter 3 Analyzing the marketing environment learning objectives: The Company’s Microenvironm; The Company’s Macroenvirone; Responding to the Marketing Environment.
4/3/2023 3:38:07 AM +00:00
Lecture Principles of Marketing: Chapter 2
In this chapter, the following content will be discussed: Companywide Strategic Planning: Defining Marketing’s Role; Designing the Business Portfolio; Planning Marketing: Partnering to Build Customer Relationships; Marketing Strategy and the Marketing Mix; Managing the Marketing Effort.
4/3/2023 3:38:00 AM +00:00
Lecture Principles of Marketing: Chapter 1
Lecture Principles of Marketing - Chapter 1 After completing this section, you will understand the knowledge define marketing and outline the steps in the marketing process; Understanding the Marketplace and Customer Needs; Designing a Customer-Driven Marketing Strategy; Preparing an Integrated Marketing Plan and Program;...
4/3/2023 3:37:53 AM +00:00
Lecture Consumer behaviour: Lecture 07 - Nguyen Hoang Sinh
Lecture Consumer behaviour: Lecture 07 Motivation, Personality, Lifestyles and Emotion learning objectives: Understand the underlying aspects of the theories of personality; Understand the relationship of personality to marketing; Be aware of how emotions can be used in marketing strategies.
4/2/2023 9:34:48 PM +00:00
Lecture Consumer behaviour: Lecture 05 - Nguyen Hoang Sinh
Lecture Consumer behaviour: Lecture 05 Perception, Learning and Memory learning objectives: Understand the nature of perception; Understand the different steps involved in information processing; Be aware of the implications of perception for retail, brand and communication strategies.
4/2/2023 9:34:41 PM +00:00