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By comparison, the independent design profession in France is relatively new, with
53% of organisations operating for fewer than 10 years. The sector is dominated by
a small number of large agencies. Automotive, aerospace and engineering
companies tend to use in-house designers whereas luxury companies tend to use
international agencies for brand development and corporate communications.
The Swedish design sector has an estimated total of 11,199 companies, with many
operating as sole-traders. The sector has seen considerable growth, with a rise of
272% in the number of firms between 1993 and 2002.
The Danish...
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It was not possible to obtain actual employment figures for many countries. The UK
sector employed 185,000 people in 2003-2004 (Design Council, 2005), accounting
for 0.3% of the population. By comparison, the Danish sector employed 10,369
people in 2001, almost 0.2% of the population, and the French design sector
employs 4,500 people in 350 companies (0.007% of the population). Whilst figures
for overall employment in the Chinese design sector were not available, the city of
Shenzhen alone has some 20,000 professional designers from sectors including
graphic and industrial design. ...
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NESTA (2005) indicates that the UK creative industries contribute 8.9% to GDP,
compared with circa 3% from manufacturing. During 2002, total creative industries
exports contributed £11.5 billion to the balance of trade (Department For Culture,
Media And Sports, 2004), and £11.6 billion in 2003 (Department for Culture, Media
and Sports, 2005). The top destination of export of UK design services is the US,
although fee income generated from Europe has seen an increase of 2%. By
comparison, in France design, though not comparable with creative industries
contributes less than 0.2% to GDP (between £1.49 million and £2 million)....
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Overall, the design profession is a graduate dominated profession. Perhaps the
exception is France, which has a distinctive system of education for its elite cadre of
engineers and managers through the Grande Ecoles. The pattern of educational
growth of design disciplines is likely to match the country’s industrial needs, for
example industrial design in China and graphics in the UK. China’s higher
educational institutes are open to international exchanges and students are
encouraged to study overseas. This outward focus is not quite so evident for UK
design graduates. For the UK, the comparative advantage for design resides in...
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The organisation and structure of the independent design profession in different
countries is the focus of this report. The countries covered are: UK, France,
Germany, Sweden, Denmark, USA and China. Design professions principally refer
to industrial/product design, graphics, corporate identity, packaging and interiors.
Software and fashion design are excluded. One of the challenges of carrying out
international comparisons is the diverse nature and scope of design professionals
included in the statistics and reports available, which hinders the making of direct
comparisons between countries. SIC codes covering the design professions vary
from country to country,...
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By considering the provision of education of design professionals, it is possible to
assess the changing nature of the design professions, in terms of discipline and
growth. More recently, Sweden and Denmark have increased their investment in
product design, which particularly feeds into the development of the
telecommunications sector. In the UK, graphics, corporate identity and packaging
dominate the educational provision for design. This is to be expected as design is a
service provided to industry, and the dominant sectors of the economy for a
particular country would be expected to require specific design...
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Design decisions and design management activities contribute to the overall
outcome of the design activity, but typically are not accounted for in statistics and
studies of the design professions and their role in business. From previous research
(Walsh et al 1992), it is clear that significant design decisions are made by non-
designers as part of their role, for example Technical Directors, Marketing managers
and so on. Elsewhere, this contribution has been cited as ‘silent design’ (Gorb and
Dumas, 1987). This contribution has not been covered in this report.
...
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In the 1980s, the design profession experienced substantial growth with the
emergence of a dominant retailing sector and the mergers and de-mutualisation of
major financial institutions. This investment in design was especially in interiors,
corporate identity, packaging and graphics. Graphics/corporate identity/packaging
companies dominate the profession and these companies serve retail and service
companies in the UK, as well as exporting their services. This part of the design
profession is closely associated with a strong advertising industry with international
groups, such as WPP, Lowe Howard Spink, Wolf Olins and Inter-Publics. ...
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Nowadays, the creative industries are increasingly recognised as a major sector in
the economy. NESTA, (2004) estimates its contribution to be 7.9% of GDP in the
UK, with 1% of this figure accounted for by the design industry, compared with 3.4%
for the automotive industry. It should be noted that NESTA’s definition of creative
industries is wider than the definitions used for design
The total income for the UK design industry in 2003 was £3.2 billion (British Design
Innovation, 2004*
). The turnover of the commercial design industry in the UK fell
between 2003 and 2004, by...
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Computer animation may be defined as a technique in which the illusion of movement is created by
displaying on a screen, or recording on a recording device a series of individual states of a dynamic
scene. Formally, any computer animation sequence may be defined as a set of objects characterized
by state variables evolving over time. For example, a human character is normally characterized
using its joint angles as state variables. To improve computer animation, attention needs to be
devoted to the design of evolution laws
[Magnenat Thalmann and Thalmann, 1985]. Animators must
be able to apply...
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Magnenat Thalmann and Thalmann [1991]
propose a new classification of computer animation
scenes involving synthetic actors both according to the method of controlling motion and according
to the kinds of interactions the actors have. A motion control method specifies how an actor is
animated and may be characterized according to the type of information to which it is privileged in
animating the synthetic actor. For example, in a keyframe system for an articulated body, the
privileged information to be manipulated is joint angles. In a forward dynamics-based system, the
privileged...
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The second way guarantees a realistic motion by using physical laws, especially dynamic
simulation. The problem with this type of animation is controlling the motion produced by
simulating the physical laws which govern motion in the real world. The animator should
provide physical data corresponding to the complete definition of a motion. The motion is
obtained by the dynamic equations of motion relating the forces, torques, constraints and the
mass distribution of objects. As trajectories and...
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The third type of animation is called behavioral animation and takes into account the
relationship between each object and the other objects. Moreover the control of animation may
be performed at a task level, but we may aso consider the animated objects as autonomous
creatures. In fact, we will consider as a behavioral motion control method any method which
drives the behavior of objects by providing high-level directives indicating a specific behavior
without any other stimulus. ...
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Performance animation or motion capture consist of measurement and recording of direct actions of
a real person or animal for immediate or delayed analysis and playback. The technique is especially
used today in production environments for 3D character animation. It involves mapping of
measurements onto the motion of the digital character. This mapping can be direct: e.g. human arm
motion controlling a character's arm motion or indirect: e.g. mouse movement controlling a
character's eye and head ...
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Optical motion capture systems are based on small reflective sensors called markers attached to an
actor's body and on several cameras focused on performance space. By tracking positions of
markers, one can get locations for corresponding key points in the animated model, e.g. we attach
markers at joints of a person and record the position of markers from several different directions.
We then reconstruct the 3D position of each key point at each time. The main advantage of this
method is freedom of movement; it does not require any cabling....
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Magnetic motion capture systems require the real actor to wear a set of sensors, which are capable of
measuring their spatial relationship to a centrally located magnetic transmitter. The position and
orientation of each sensor is then used to drive an animated character. One problem is the need for
synchronizing receivers. The data stream from the receivers to a host computer consists of 3D
positions and orientations for each receiver. For human body motion, eleven sensors are generally
needed: one on the head, one on each upper arm, one on each hand, one in the center of chest, one
on...
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Motion capture methods offer advantages and disadvantages. Let us consider the case of human
walking. A walking motion may be recorded and then applied to a computer-generated 3D
character. It will provide a very good motion, because it comes directly from reality. However,
motion capture does not bring any really new concept to animation methodology. For any new
motion, it is necessary to record the reality again. Moreover, motion capture is not appropriate
especially in real-time simulation activities, where the situation and actions...
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When motion capture is used on line, it is possible to create applications based on a full 3-D
interaction metaphor in which the specifications of deformations or motion are given in real-time.
This new concept drastically changes the way of designing animation sequences. Thalmann [1993]
calls all techniques based on this new way of specifying animation VR-based animation techniques.
He also calls VR devices all interactive devices allowing to communicate with virtual worlds. They
include classic devices like head-mounted display systems, DataGloves as well as all 3D mice or
SpaceBalls. He also considers...
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This brochure in the AIGA Design Business and Ethics series provides
designers and other graphic communications professionals with an
introduction to design and print production practices that demonstrate
respect for the challenges of one of the truly critical issues of our age:
the balance between economic gain and environmental degradation.
For design to be responsive to a client’s needs, it should be responsible
and appropriate. Appropriateness, in the 21st century, will entail
respect for resource constraints....
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This primer includes best-practices tips and links to resources that will
enhance your ability to design, produce and purchase print responsibly.
Social responsibility has economic and environmental dimensions. This
broad perspective is often described as a commitment to “sustainability,”
which has become a term-of-art for advancing economic activity while
ensuring that we can sustain our activities in a sometimes fragile world
without harming the future’s potential. Showing respect for these
consequences is no longer a fringe issue. Businesses are driving this
agenda, and designers must learn to be trusted advisors on responsible
communication techniques to serve clients effectively....
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Business is beginning to understand how important a commitment
to sustainability is in its strategic positioning and long-term economic
well-being. This awareness of the issue—if not demonstrable
performance—is becoming mainstream in business thinking. It is
critical to the designer, as a trusted advisor to business on communication
and positioning issues and as a crafter of design artifacts, that the
profession also make these issues mainstream in its thinking.
We hope that this primer will address myths and misconceptions that
reduce the impact of design, help designers understand the criteria
they should use in taking a project to print, and address practical
questions that will help...
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Although DNA from any two people is more alike than different, many
chromosome regions exhibit sequence differences between individuals.
Such variable sequences are termed “polymorphic” (meaning many forms)
and are used in the study of human evolution, as well as for disease and
identity testing. Many polymorphisms are located in the estimated 98% of
the human genome that does not encode protein.
This experiment examines a polymorphism in the human genome that is
caused by the insertion of an Alu transposon, or transposable element.
Alu is a member of the family of short interspersed elements (SINEs) and
is approximately 300 nucleotides in length. Alu owes its name to...
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Alu transposons are found only in primate genomes and have
accumulated in large numbers since primates diverged from other
mammals. Human chromosomes contain more than one million Alu
copies, equaling about 10% of the genome by mass. This accumulation
was made possible by a transposition mechanism that reverse transcribes
Alu mRNAs into mobile DNA copies. Another transposon, the long
interspersed element (LINE) L1, supplies a specialized reverse
transcriptase enzyme needed for Alu to jump. Hence, Alu and L1 exist in a
sort of molecular symbiosis.
At any point in evolutionary time, only one or several Alu “masters”were
capable of transposing. Although the rate of transposition was once
much higher, a new...
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There is lively debate about whether Alu serves some larger purpose in
primate genomes or is merely “selfish DNA” that has been successful in its
mode of replication. Alu insertions in coding exons are implicated in a
number of human diseases, including neurofibromatosis, thalassemia,
cancer, and heart attack. However, the vast majority of Alus are located in
introns or intergenic regions, where they appear to have no phenotypic
effect. Alus in introns have had a potentially important impact on protein
evolution: they provide alternative splice sites in approximately 5% of
genes that produce multiple protein products.
Each Alu is the “fossil” of a unique transposition event that...
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This experiment examines a human Alu dimorphism at the PV92 locus. A
sample of human cells is obtained by saline mouthwash (alternatively
DNA may be isolated from hair sheaths). DNA is extracted by boiling with
Chelex® resin, which binds contaminating metal ions. Polymerase chain
reaction (PCR) is then used to amplify a chromosome region that contains
the PV92 Alu dimorphism. The Alu insertion allele (+) is 300 nucleotides
longer than the non-insertion allele (–), so the two alleles are readily
separated by agarose gel electrophoresis.
Each student scores his or her genotype, and the compiled class results
are used as a case study in human population genetics. Tools...
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Please note: Sales tax will apply if you provide your customer with a copy of the electronically transferred product
in any sort of tangible form such as a copy of the product on a CD or other storage media, a tangible print, copy, or
transparency of the product. Tax will also apply if you provide your customer with a digital image delivered on stor
age media such as an external hard drive, flash drive, or flash memory card, whether the media is furnished by you
or your customer. In addition, your itemized charges to your customer for tangible, intermediate production aids...
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You should document any electronic transfer of a product so that you can show why tax does not apply to that
transaction. For instance, if you electronically transmit an image to a customer by email, you should print out a
copy of the transmittal email and retain that copy in your records. You may also note on your sales invoice that the
product was transferred electronically and the date transferred. If you transfer an image by FTP or download it to
your customer’s computer directly from your computer, a CD, or another storage media that you keep (the “load
and...
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One way to do this is to place a document in your project file listing the customer’s name and the date, place, and
method of the transfer and noting that you did not provide the customer with any tangible products in addition to
the electronically transferred image. You should have your customer sign and date the document at the time of the
transfer. We suggest you use language such as the following for your documentation:
“This electronic image was loaded into the computer of [customer’s name] by [company’s name], and [company’s
name] did not transfer any tangible personal property containing...
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Tax does not apply to your charges for printed advertising inserts provided to customers for inclusion in newspa
pers and periodicals qualifying for exemption under Regulation 1590, Newspapers and Periodicals. This includes
handbills, circulars, flyers, order forms, reply envelopes, maps, or the like–when such items are inserted in, or
attached to the newspapers or periodicals when distributed. When making an exempt sale of printed advertising
inserts, you must obtain an exemption certificate from your customer to document the exempt...
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“Digital prepress instruction” is the creation of original information in electronic form by combining more than
one computer program into specific, original instructions or information necessary to prepare and link files for the
output of an image to film, plate, or direct to press. Since digital prepress instruction is generated from proprietary
software for digital output specifically for printing purposes, it has very limited uses. Provided the files are prepared
to the special order of the customer, it qualifies as a custom computer program and the charges associated with
the creation of the digital prepress files are nontaxable. However, digital...
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