Tài liệu miễn phí Mỹ thuật
Download Tài liệu học tập miễn phí Mỹ thuật
Graphic design is a creative process that combines art and technology to communicate ideas in print and electronic
media. Graphic design often refers to both the process (designing) by which the visual communication is created
and the products (designs) which are generated. Common uses of graphic design include identity (logos and
branding), websites, publications (magazines, newspapers, and books), advertisements, and product packaging.
For example: a product package might include a logo or other artwork, organized text, and pure design elements
such as shapes and color which unify the piece. ...
8/30/2018 2:56:33 AM +00:00
A graphic designer is a professional within the graphic arts industry who assembles together images and typog
raphy to create graphics primarily for published, printed, or electronic media such as brochures, advertising,
illustrations, user interfaces, and website design. Graphic designers work with drawn, painted, photographed, or
computer-generated images (pictures), but they also design the letterforms that make up various typefaces found
in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. In essence, designers
create, choose, and...
8/30/2018 2:56:33 AM +00:00
When you itemize charges for conceptual services/preliminary art and finished art, your charges for the preliminary
art are generally not taxable and your charges for the tangible finished art are generally taxable. The charge for the
finished art should reasonably reflect the cost of creating the artwork plus a markup for profit. As noted earlier, be
sure to describe charges for preliminary art as “design charges,”“preliminary art,”“concept development,” or another
description that clearly indicates the charges are for the development and creation of preliminary designs.
Lump-sum bill combining charges for preliminary and inished art
There are two...
8/30/2018 2:56:33 AM +00:00
As explained in Sales that are generally nontaxable, charges for composed type only or reproduction proofs of
composed type only, are not taxable. Charges for the composition of type are considered charges for a service,
unless the charges are part of the sale of printed matter. “Composed type” includes type together with lined borders
and plain, straight, fancy, or curved lines. Composed type also includes charts, tables, graphs, and similar methods
of providing information. Composed type, however, does not include artwork other than “clip art” combined with
composed type on the...
8/30/2018 2:56:33 AM +00:00
A preliminary production aid is property used in the process of creating preliminary art and generally includes such
items as scans, layouts, visualizations, artwork, illustrations, proofs, images, etc. Unlike intermediate production aids
and special printing aids, preliminary production aids are not presumed sold to the customer prior to use. As such,
you should pay tax on your purchase of tangible items developed and used to produce your preliminary designs. As
explained in Preliminary art vs. finished art, preliminary art is produced solely for demonstrating an idea, concept,
look, or message for the customer’s review and acceptance prior to the customer’s...
8/30/2018 2:56:33 AM +00:00
An intermediate production aid is property used in the process of creating finished art or special printing aids, and
includes such items as artwork, illustrations, photographic images, scans, and photo engravings. Intermediate pro
duction aids do not include items used to produce preliminary designs/art. When you use intermediate production
aids in the creation of finished art or special printing aids, it is presumed that the intermediate production aids are
resold to your customer prior to any use. This is true whether you separately state the charge for the intermediate
production aid or...
8/30/2018 2:56:33 AM +00:00
A special printing aid is reusable property used in the printing process solely for a specific customer. Examples
include silk screens, dies for cutting or embossing, lithographic plates, film, color separations, some intermedi
ate production aids, and so forth. As with intermediate production aids, the person selling the printed matter is
regarded as selling the special printing aids used to produce the printed matter along with the printed matter, prior
to any use, unless title to the special printing aids is explicitly retained by the person.
Whether you perform the printing in-house or...
8/30/2018 2:56:33 AM +00:00
In some instances, you may use a tangible aid to create an item whose sale is nontaxable. For example, you may
use a special printing aid to produce printed matter that you will ship to a customer outside the state. Although the
sale of the tangible special printing aid may be included in the selling price of the printed matter, the aid is used in
California. Accordingly, you must generally report tax on the sale of the aid to your customer. (You can also choose
not to issue a resale certificate for your purchase of the aids and, instead, pay...
8/30/2018 2:56:33 AM +00:00
The study of graphic design history, in terms of its influential position in western
societies, is crucial to the relevance of contemporary graphic design – to provide a
comprehension of why things are the way they are, and how they came to be that way. Cultural
progressions, political events, societal developments, and technological advancements shape and
drive our way of life. Throughout history, graphic design has played an influential role in giving
a visual voice to these narratives. In short, “graphic design history is world history”2
. Students
who discover the inter-woven nature of graphic design and world history will undoubtedly...
8/30/2018 2:56:33 AM +00:00
Over the past decade there have been numerous printed editions of graphic design
history. Indeed, the industry is becoming saturated with new printed editions each year.
Preparing content to teach history of graphic design courses at the University of Southern
Mississippi, Hattiesburg, MS, and Louisiana State University, Baton Rouge, LA, resulted in an
extensive list of different texts as resources, including the texts by Meggs, Hollis, and Eskilson.
It became clear that one book could not be prescribed as the master textbook for the course, so
no textbook was required, but many were recommended. Rather, the resources, readings and
talking...
8/30/2018 2:56:33 AM +00:00
But new technologies are not limited purely to mobile devices. Since the introduction of
the Internet to mainstream culture during the 1990’s, seekers of information have searched the
World Wide Web for answers to infinitely varied questions. The Internet has evolved as a
scholarly source of research, as major libraries, museums, organizations and institutions open
their collections and archives to digital formats, spreading an unlimited wealth of data and
information not previously accessible to the general public. As more information is placed in the
public domain, we are able to increase our knowledge at a pace faster than previous generations,...
8/30/2018 2:56:33 AM +00:00
As the excerpt suggests, TDE.org acts as a resource hub for the world of design, and has
over 600-catalogued entries. As of the time of writing, Under Consideration had taken TDE.org
offline, due to a technical breakdown in the database. TDE.org has broad appeal, and was
derived from the frustrations with a lack of comprehensive design knowledge across the Internet
– frustrations not dissimilar to those of this thesis project. As with Wikipedia, TDE.org is a pool
of information, but it does not attempt to show connections and commonalities between content.
This may hold true across all disciplines, but as...
8/30/2018 2:56:33 AM +00:00
Other content-driven online resources include the aforementioned smarthistory.org and
the Google Art Project. Although these center on the art world, they are not resources centrally
intended for user contribution. They still entertain the format of the textbook, with one or several
authors prescribing the material and methods of content to study. GDHit attempts to provide
faculty and students with the online tools to publish works and content both collaboratively and
individually.
In the graphic design field, there are very few online content-driven applications. Beyond
TDE.org, the Timeline of Graphic Design History,
11
while still currently online, is a woefully
inadequate review...
8/30/2018 2:56:33 AM +00:00
The objectives for this project were essentially straightforward: design an interactive
web-based application (as opposed to the creation and modification of a website) that facilitates
user-initiated graphic design historical content within the structure of a timeline. The central
theme for the web application is the timeline – and this is where the Graphic Design History
Interactive Timeline (GDHit) differs from Wikipedia, TDE.org, or other user-generated
databases. The content is filtered chronologically, and thus the user is always able to view the
chosen event within its context. Configuring content chronologically was central to the timeline
in order for it to be...
8/30/2018 2:56:33 AM +00:00
The design and functionality of the timeline is the second major concept that sets GDHit
apart from Wikipedia, TDE.org, etc. Wikipedia as a research tool and online community has
shown itself to be a successful model. However, the website lacks any form of design, aesthetics,
and functionality beyond the most rudimentary grid layout, typographic hierarchy, and styled
hyperlinks. It shall be termed the “No Aesthetic” aesthetic, for purposes of this paper. This can
often be the case with many wiki and/or database-driven websites, as a result of the design
becoming secondary to the technology powering the database. With GDHit, the...
8/30/2018 2:56:33 AM +00:00
The process began by identifying what the interactive timeline needed to accomplish, and
also what wasn’t required of the project. Keeping within personally defined guidelines created a
structure and became a foundation for a workflow that remained focused on the necessary
outcomes. Without clear guidelines, a project of this scope has the potential to spiral out of
control. Therefore, guiding principles were established. GDHit must be: suitable for an academic
setting; alignment with emerging technologies and new media; and a design scheme that creates
an inviting environment for the user, mirroring the technology powering it. ...
8/30/2018 2:56:33 AM +00:00
Legibility and focus upon the content was a primary design consideration, as it is hoped
the timeline will grow through a wealth of contributions. Early research to incorporate imagery
into the timeline revealed the hurdle of copyrighted material on the World Wide Web, and the
entanglement of Academic Fair Use, images in the public domain, partially copyrighted material,
and 100% copyrighted material. Due to copyright constraints, the timeline will initially accept
text contributions only, with the intention of incorporating imagery later, through similar models
to those used by Wikipedia, and the possible partnerships with collections with museums,
galleries and special...
8/30/2018 2:56:33 AM +00:00
Designing for screen use is the opposite – even when a website or web application is
pushed “live” online, it can be changed, tweaked, reconfigured and updated constantly. It is
perpetual. However, the design building blocks and principles remain the same as print material,
with the addition of dynamic user functionality and the user experience.
The success of a website or web application is largely based upon user functionality and
the user experience, and in this regard, design should be as invisible as possible. If a website is
well designed, the user will have no trouble navigating the site,...
8/30/2018 2:56:33 AM +00:00
Defining the various tasks required of GDHit was essential before any visual
brainstorming was approached. These tasks, once defined, helped clarify perceptions of layout
and functionality. The main function of the timeline is to search content chronologically (span a
set number of years), filter content (through the classification of various categories), read content
(the most important single function of the timeline) and filter contextually rather than linearly
(by filtering content through the Tags). The user should also be able to search content (advance
more efficiently through the timeline). With these five core tasks defined, the next phase was to
begin...
8/30/2018 2:56:33 AM +00:00
The Apple Finder Window reveals content, while leaving a clear visual path, or
“breadcrumbs,” back to the original starting point. The ability to clearly see a travelled path
through an interface is a vital component for a successful user experience. Designed as a single
interface, and not as multiple Hypertext Markup Language (HTML) pages as with a conventional
website, the timeline makes it easy for the user to see the path travelled. This navigation feature
differentiates the interactive timeline from a generic website, aligning the timeline with
contemporary content-filtering web applications.
The initial color scheme of black, white, dark...
8/30/2018 2:56:33 AM +00:00
When choosing which typefaces to use for a web-based project, there are a number of
limitations that are not a factor when designing for printed materials. With a print project, the
designer may use any typeface he or she desires, as the typeface is sent to the printer with the rest
of the document (layout, text, colors and images). However, when designing for the web, the
designer is only able to use the typefaces he or she knows are available on all major computer
operating systems, such as Microsoft Windows and the Apple Mac OSX. These fonts are
referred to...
8/30/2018 2:56:33 AM +00:00
The programming language Python links the database to the “front-end” (main interface) of the
timeline.
Digital layouts and comps begin to set the visual tone and the aesthetics of an interface,
but when the end product is intended for web use, there is no substitute for transferring the
design into an Integrated Development Environment (IDE) and reproducing the design with
HTML, Cascading Style Sheets (CSS), and Javascript. Illustrator and Photoshop “comps” were
recreated in Aptana Studio, the IDE application used to design and build the GDHit interface.
Aptana Studio is an alternative IDE to the industry-standard Adobe Dreamweaver, and was...
8/30/2018 2:56:33 AM +00:00
Designing Graphic Design History: Teaching for the 21st
Century Classroom undertakes
the development of a web-based Graphic Design History interactive timeline (GDHit), intended
as a user-generated online database for potentially all graphic design enthusiasts, but specifically
faculty and students within the traditional graphic design history course. GDHit seeks to continue
the implementation of new media and emerging digital technologies in a traditional, lecture-
oriented environment by inviting the user (or audience) to contribute the content for the timeline,
while fostering new forms of course engagement for students in this digital age.
In keeping with the tenets of the digital age...
8/30/2018 2:56:33 AM +00:00
At the bottom of the screen is the Property inspector. If the Property inspector isn’t visible,
choose Window Properties. The Property inspector displays properties for a selected object
or tool. You can change these properties. If no objects or tools are selected, the Property
inspector displays document properties.
The Property inspector displays either two or four rows of properties. If the Property inspector
is at half height, that is, displaying only two rows, you can click the expander arrow in the
lower right corner to see all properties. With Fireworks, you can create and edit two kinds of graphics: vector...
8/30/2018 2:56:32 AM +00:00
This tutorial will guide you through the basic tasks of designing graphics with Macromedia
Fireworks MX 2004. You’ll get hands-on experience using the industry’s leading web graphics
application and learn basic graphic design concepts along the way.
If you are already familiar with designing graphics in Fireworks, you may want to proceed to the
“Web Design Basics Tutorial,” where you’ll learn about designing web pages with Fireworks. Although this tutorial is designed for beginning Fireworks users, it covers many advanced features
in Fireworks, so experienced Fireworks users can benefit from it, too. You don’t need to be a
graphic designer...
8/30/2018 2:56:32 AM +00:00
The title bar displays the new filename with a PNG extension. PNG is the native file format
for Fireworks. The PNG file is your source file; it is where you’ll do all of your work in
Fireworks. At the end of this tutorial, you’ll learn how to export your document to another
format for use on the web.
As you complete the tutorial, remember to save your work frequently by choosing File Save.
Note: While completing the tutorial, you may find it useful to undo a change you’ve made. Fireworks
can undo several of your recent changes, depending on the number...
8/30/2018 2:56:32 AM +00:00
For the first time, this edition of Design Business and Ethics has been
consolidated into a single publication, rather than printed as separate
brochures in a binder. This new format responds to members’ recom-
mendations to minimize the resources used in the publication, both in
consideration of the environment and the current economic challenges.
Every new member receives Design Business and Ethics because AIGA
holds that adherence to a common set of principles is critical to estab-
lishing design as a true profession, with an ethos based on respect for
clients, other designers, audiences, society and the environment. In
addition, this document...
8/30/2018 2:56:32 AM +00:00
Each chapter is also available individually, at no cost and for unrestricted
use, at www.aiga.org/design-business-and-ethics, so that designers
can adapt and republish these standards as part of their own proposals
and conditions for clients.
AIGA’s position is consistent with practices upheld by designers around
the globe. In fact, while the legacy of design’s practice comes from the
guilds of our international peers, today other countries look to AIGA to
set the benchmark, since AIGA is the largest professional association
of communication designers in the world and represents a dynamic
community of (often pioneering) designers. AIGA Design Business and...
8/30/2018 2:56:32 AM +00:00
Unlike so much in today’s busi-
ness world, graphic design is not a
commodity. It is the highly indi-
vidualized result of people coming
together to do something they
couldn’t do alone. When the col-
laboration is creative, the results
usually are, too. This chapter is
about how to get creative results.
Developed by AIGA, the discus-
sion that follows will give you
realistic, useful information about
the design process–from selecting
a design firm to providing a clear
understanding of objectives, eval-
uating cost and guiding a project
to a desired end. It is a kind of
“best practices” guide based upon
the...
8/30/2018 2:56:32 AM +00:00
It’s paradoxical that the typical client will negotiate for a very tight
schedule yet, in the middle of the project, that same client may cause
serious delays by failing to provide necessary information, materials
or approvals. Most design fi rms specify that if a client causes a lengthy
delay it will result in a day-for-day extension of the project’s fi nal
deadline. During that client delay, you may also have to reassign some of
your resources to other projects, if you have any. You might have cleared
the decks for the fast-track project by delaying or turning down...
8/30/2018 2:56:32 AM +00:00