Smart Posters - How to use NFC tags and readers to create interactive experiences that benefit both consumers and businesses

Smart Posters How to use NFC tags and readers to create interactive experiences that benefit both consumers and businesses April 2011 This document is copyright © 2005–2011 by the NFC Forum. All rights, including the right to copy and further distribute, are reserved. NFC Forum, Inc. 401 Edgewater Place, Suite 600 Wakefield, MA, USA 01880 Contents Executive Summary............................................................................................................................4 1. Definition of an NFC Smart Poster...............................................................................................5 2. The Business Cases for NFC Smart Posters..............................................................................6 3. Consumer Motivations for Using NFC Smart Posters...............................................................7 3.1. Precision .................................................................................................................................................7 3.2. Ease of Use.............................................................................................................................................7 3.3. Environmental Benefit.............................................................................................................................7 3.4. Convenience...........................................................................................................................................7 3.5. It’s Fun ....................................................................................................................................................7 4. Creating an NFC Smart Poster ....................................................................................................8 4.1. Ingredients of an NFC Smart Poster ......................................................................................................8 4.2. Designing an NFC Smart Poster...........................................................................................................11 4.3. NFC Smart Poster Content Management.............................................................................................11 4.4. Manufacturing an NFC Smart Poster....................................................................................................12 5. Use Cases for NFC Smart Posters.............................................................................................13 5.1. NFC Smart Posters at Work Around the World ....................................................................................13 5.2. NFC Smart Posters Made by Consumers.............................................................................................19 5.3. NFC Smart Digital Signage...................................................................................................................20 6. Appendices..................................................................................................................................21 6.1. Glossary................................................................................................................................................21 6.2. Frequently Asked Questions about NFC Smart Posters.......................................................................22 6.3. Where to Go for More Information........................................................................................................24 NFC Smart Posters Executive Summary NFC Smart Posters, defined as objects in or on which readable NFC tags have been placed, are an easy way for both service providers and consumers to access the benefits of NFC. The NFC Forum recognizes that there are many business models for the technology, and the use cases are plentiful. This white paper aims to give creators an easy guide to understanding what an NFC Smart Poster is, what is required in developing NFC Smart Posters, and how to avoid common obstacles when creating them. The goal of this white paper is to empower and encourage participants in the NFC ecosystem to embrace and implement NFC Smart Posters. Written by NFC Forum members from all parts of the NFC ecosystem, this paper also demonstrates what is being done with NFC Smart Posters. It highlights some of the ways in which NFC is already in use around the world, benefiting industry and consumers alike. 4 NFC Smart Posters 1. Definition of an NFC Smart Poster NFC Smart Posters are objects in or on which readable NFC tags have been placed. An NFC Smart Poster can come in many forms – it can be a poster, billboard, magazine page, even a three-dimensional object. The common factor is an NFC tag that has an NDEF message stored in it and is attached or embedded in the desired medium. This small tag with information is read when an NFC device is held close to it. Examples include a poster with a web address for buying sports tickets, a timetable displayed at a bus stop, and coupons inserted in a magazine advertisement. A Smart Poster could even be a statue of a movie wizard character with an NFC tag embedded into the end of its wand. The other important part of an NFC Smart Poster is the “touchpoint” that indicates where users should hold their devices to read the tag. The NFC Forum is promoting its “N-Mark” as the global symbol to indicate where NFC functionality is available. Smart Posters are attractive to retailers, transport agencies, health care providers, and any entity that has information to share. They can be created by advertising agencies or in-house departments that develop communications materials. See Section 5 for real-world examples of Smart Posters. 5 ... - tailieumienphi.vn