Tài liệu miễn phí Quản trị kinh doanh
Download Tài liệu học tập miễn phí Quản trị kinh doanh
Lecture Introduction to Business: Lesson 39
Lecture Introduction to Business: Lesson 39. The main topics covered in this lesson include: benchmarking, zero defect level, considerations in benchmarking, identification of processes to be benchmarked, key variables in a process, identification of the best plan, measurement of own performance, action to bridge the gap,...
4/8/2023 7:19:08 AM +00:00
Lecture Introduction to Business: Lesson 38
Lecture Introduction to Business: Lesson 38. The main topics covered in this lesson include: cost of quality, types of costs like external failure costs, internal failure costs, appraisals costs, prevention costs, ISO 14000, value chain management,...
4/8/2023 7:18:58 AM +00:00
Lecture Introduction to Business: Lesson 37
Lecture Introduction to Business: Lesson 37. The main topics covered in this lesson include: total quality management, quality control system, quality assurance system, prominent features of dr. demming’s 14 points, human resource management for total quality management, statistical process control,...
4/8/2023 7:18:52 AM +00:00
Lecture Introduction to Business: Lesson 36
Lecture Introduction to Business: Lesson 36. The main topics covered in this lesson include: tools for production planning, challenges for material management, areas for material management, costing of material, steps for purchasing process, just-in-time (JIT), just-in-case,...
4/8/2023 7:18:46 AM +00:00
Lecture Introduction to Business: Lesson 35
Lecture Introduction to Business: Lesson 35. The main topics covered in this lesson include: production, utility and forms of utility, operational planning, factors for location of industry, facilities to be organized for production process, layout plan, layout designing options,...
4/8/2023 7:18:40 AM +00:00
Lecture Introduction to Business: Lesson 34
Lecture Introduction to Business: Lesson 34. The main topics covered in this lesson include: presentation stage, way to start conversation, interest stage, objection stage, closing stage, follow up stage, innovation in sales, sales promotion, techniques for sales promotion, public relations,...
4/8/2023 7:18:34 AM +00:00
Lecture Introduction to Business: Lesson 33
Lecture Introduction to Business: Lesson 33. The main topics covered in this lesson include: tasks of sales manager, personal selling tasks, personal selling process, techniques for prospecting, features of the prospective buyer, approaching the customer, final checklist before presentation,...
4/8/2023 7:18:28 AM +00:00
Lecture Introduction to Business: Lesson 32
Lecture Introduction to Business: Lesson 32. The main topics covered in this lesson include: how to design advertising campaign, identification of target market, allocation of budget, advertising objectives, message creation, choice of appropriate media, evaluation of advertisement, personal selling, use of personal selling,...
4/8/2023 7:18:22 AM +00:00
Lecture Introduction to Business: Lesson 31
Lecture Introduction to Business: Lesson 31. The main topics covered in this lesson include: strategies for promotion, promotional mix, buying decision making process, advertising and types of advertising, advertising media, variety of media, other ways for promotion,...
4/8/2023 7:18:15 AM +00:00
Lecture Introduction to Business: Lesson 30
Lecture Introduction to Business: Lesson 30. The main topics covered in this lesson include: agent, distribution channels for industrial product, distribution strategies, channel conflict, channel leadership, retailer and types of retailers, physical distribution, modes of transportations,...
4/8/2023 7:18:09 AM +00:00
Lecture Introduction to Business: Lesson 29
Lecture Introduction to Business: Lesson 29. The main topics covered in this lesson include: pricing, objectives of pricing, cost based pricing, breakeven analysis, pricing of a new product, advantages of price skimming, penetrating pricing and advantages of penetrating pricing, fixed price vs. dynamic price,...
4/8/2023 7:17:58 AM +00:00
Lecture Introduction to Business: Lesson 28
Lecture Introduction to Business: Lesson 28. The main topics covered in this lesson include: product life cycle, use of product life cycle in decision making process, branding products, types of brand names, packaging and labeling,...
4/8/2023 7:17:51 AM +00:00
Lecture Introduction to Business: Lesson 27
Lecture Introduction to Business: Lesson 27. The main topics covered in this lesson include: product and classification of products, categories of consumer goods, categories of industrial goods, steps for product development, recognition of unsatisfied needs, idea generation, idea screening,...
4/8/2023 7:17:45 AM +00:00
Lecture Introduction to Business: Lesson 26
Lecture Introduction to Business: Lesson 26. The main topics covered in this lesson include: data collection techniques, types of research methods, consumer behavior, influences on consumer behavior, steps for decision making process, comparison of alternatives, purchase decision, post purchase decision,...
4/8/2023 7:17:39 AM +00:00
Lecture Introduction to Business: Lesson 25
Lecture Introduction to Business: Lesson 25. The main topics covered in this lesson include: marketing research, decision support system (DSS), categories of market research, problem identification research, problem solving research, steps involved in marketing research,...
4/8/2023 7:17:33 AM +00:00
Lecture Introduction to Business: Lesson 24
Lecture Introduction to Business: Lesson 24. The main topics covered in this lesson include: marketing mix, market segmentation, market targeting, marketing communication, geographic basis, demographic basis, psychographic basis, product differentiation,...
4/8/2023 7:17:27 AM +00:00
Lecture Introduction to Business: Lesson 23
Lecture Introduction to Business: Lesson 23. The main topics covered in this lesson include: difference between marketing and selling, classification of products, relationship marketing, transactional marketing, factors influencing the marketing system, external marketing environmental factors,...
4/8/2023 7:17:15 AM +00:00
Lecture Introduction to Business: Lesson 22
Lecture Introduction to Business: Lesson 22. The main topics covered in this lesson include: marketing, potential customers, planning for marketing, marketing of ideas; stages in marketing: production oriented stage, product oriented stage, sales oriented stage, marketing oriented stage, societal marketing stage,...
4/8/2023 7:17:03 AM +00:00
Lecture Introduction to Business: Lesson 21
Lecture Introduction to Business: Lesson 21. The main topics covered in this lesson include: reinforcement theory, human relations, job enrichment, job re-designing, management by objective (MBO), psychological contract, leadership, difference of communication in leadership styles,...
4/8/2023 7:16:57 AM +00:00
Lecture Introduction to Business: Lesson 20
Lecture Introduction to Business: Lesson 20. The main topics covered in this lesson include: use of hierarchy in motivation, self esteem, self actualization, criticism on Maslow’s hierarchy theory, two factor theory or hygiene theory, expectancy theory, equity theory,...
4/8/2023 7:16:50 AM +00:00
Lecture Introduction to Business: Lesson 19
Lecture Introduction to Business: Lesson 19. The main topics covered in this lesson include: McGregor theory - X, McGregor theory - Y, X-type managers and Y-Type managers, Maslow’s hierarchy of needs, use of hierarchy in motivation, providing routine items at concessional prices,...
4/8/2023 7:16:44 AM +00:00
Lecture Introduction to Business: Lesson 18
Lecture Introduction to Business: Lesson 18. The main topics covered in this lesson include: individual incentives, collective incentives, compensation, equal employment opportunity (E.E.O), collective affairs of employees, classical theory of motivation, Fredrick Taylor’s theory of scientific management,...
4/8/2023 7:16:37 AM +00:00
Lecture Introduction to Business: Lesson 17
Lecture Introduction to Business: Lesson 17. The main topics covered in this lesson include: infrastructure for test, job interview, telephonic interviews, preliminary interviews, selection interviews, techniques for final interviews, shortcoming of pattern interview, mix interview,...
4/8/2023 7:16:31 AM +00:00
Lecture Introduction to Business: Lesson 16
Lecture Introduction to Business: Lesson 16. The main topics covered in this lesson include: human resource planning, turnover rate, recruitment, sources to find people, advantages of recruitment outside the organization, equal employment opportunity, considerations for test development, important stage in HRM process,...
4/8/2023 7:16:20 AM +00:00
Lecture Introduction to Business: Lesson 15
Lecture Introduction to Business: Lesson 15. The main topics covered in this lesson include: managerial skills, corporate level strategies, strategic business unit (SBU), functional/operational level strategies, objectives of goal setting, mission statement, types of goals,...
4/8/2023 7:16:11 AM +00:00
Lecture Introduction to Business: Lesson 14
Lecture Introduction to Business: Lesson 14. The main topics covered in this lesson include: stake holders, rights of customers, responsibilities of the organization towards environment, ethics for advertising, whistle blowers, functions of managers,...
4/8/2023 7:16:05 AM +00:00
Lecture Introduction to Business: Lesson 13
Lecture Introduction to Business: Lesson 13. The main topics covered in this lesson include: barriers to international trade, business ethics, ethical behavior, corporate social responsibilities, ethical communication with government and local bodies, ethical behavior towards stake holders,...
4/8/2023 7:15:57 AM +00:00
Lecture Introduction to Business: Lesson 12
Lecture Introduction to Business: Lesson 12. The main topics covered in this lesson include: factors to be considered while importing, GATT – general agreement on tariff & trade, per capita income, tools for measuring economies of the world, import and export balance, balance of payment,...
4/8/2023 7:15:51 AM +00:00
Lecture Introduction to Business: Lesson 11
Lecture Introduction to Business: Lesson 11. The main topics covered in this lesson include: causes of failure in business, reasons for success in business, joint venture and advantage of joint venture, strategic alliance and decision involved in strategic alliance, merger, acquisition,...
4/8/2023 7:15:44 AM +00:00
Lecture Introduction to Business: Lesson 10
Lecture Introduction to Business: Lesson 10. The main topics covered in this lesson include: franchising, parties to franchise agreement, advantages of franchising, disadvantages of franchising, new trends in the business, factors for lower failure rate,...
4/8/2023 7:15:35 AM +00:00