E-marketing techniques applied in movie launching event
E-marketing techniques applied in movie launching event
Nowadays, the role of offline or traditional marketing strategies have been taken over by online one. It makes the role of e-business, especially e-marketing become more and more important. This project is the result of our cooperation with Gmovie for the second release of the series Huong mat tua khoi suong in Vietnam. During the project, we have applied both IT and non-IT knowledge in different e-marketing strategies that can boost the launching event to as many movie fans as possible. It is a