Vinamilk Marketing Plan

TABLE OF CONTENTS BACKGROUND 1. INTRODUCTION a. Summary The Vietnam Dairy Products Joint Stock Company was established on the basis of Decision No. 155/2003QD- BCN October 1, 2003 of Ministry of Industry to transfer State-owned Enterprises Company Vietnam Dairy Products Joint Stock Company Vietnam Dairy Products Nam. Certificate of business registration No. 4103001932 by the Company for Planning and Investment of Ho Chi Minh City on November 20, 2003. Before December 1, 2003, the company is state-owned enterprises under the Ministry of Industry. - Full name: The Vietnam Dairy Products Joint Stock Company - Name: VINAMILK - Logo: - Head office: 36-38 Ngo Duc Ke Street, District 1, Ho Chi Minh - Office: 184-186-188 Nguyen Dinh Chieu, District 3, Ho Chi Minh - Tel: (08) 9300 358 Fax: (08) 9305 206 - Web site: www.vinamilk.com.vn - Email: vinamilk@vinamilk.com.vn b. Organization Chart c. Factories d. Awards and Achivement 2. Business Activities: - Production and sales of milk boxes, milk powder, nutrition powder, bread, fresh milk, bean milk, meal, beverage and other dairy products; - Sales of food technology, equipment and spare parts, materials, chemicals and raw materials. - Trading houses, brokers leasing real estate; business warehouse, wharf beach; Business goods transportation by car; loading and unloading of goods; - Production of alcohol sales, beer, beverages, food processing, tea drinks, coffee-roasting grind-phin - soluble; - Production and sales packaging, printed on the packaging; - Production and sales of plastic products. - Clinic. 3. Message of Vinamilk: a. Vision: Vinamilk will be the fastest and sustainable growing healthy dairy and food company by building a long-term competitive advantaged product portfolio across the scale. b. Mission: Vinamilk continues to expand its existing geographical coverage and product portfolios to maintain its sustainable dominant position in the local market and maximizing its shareholder value c. Core Values: 1. Integrity: Integrity, transparency and morals can be found in whatever we do. 2. Will : We dare to think, to do, to take responsibilities and to overcome challenges to realize the committed targets. 3. Creativity: We always highly appreciate the passion, unique discovery and innovative solutions. 4. Efficiency: We always focus on added-values in all our works, investments and business activities. 5. Respectability: Self-respecting, equality and dedication to the growth of the company are what we really appreciate at Vinamilk. 6. Harmony of interests: Interests of Vinamilk are also the interests of its employees, partners, government and society. 7. Openness: Constructive and straight communication is the base for ourteam to become more united and stronger. II. CURRENT STATE OF VINAMILK 1) OVERVIEW OF MILK INDUSTRY IN VIETNAM Vietnam`s economy continues to grow with the growth of GDP in 2009 is very high, reaching 8.5% and expected to reach 6.4% in 2010. The growth is higher than the average growth rate in during 2001-2005 and is one of the highest growth rate worlds at that time. GDP per capita of Vietnam in 2007 is 835USD, up 103 USD compared to 2006. In addition, with revenue increasing, consumers tend to purchased products than healthy such as milk. Trend of milk consumption growing dairy industry helped to thrive in recent years. According to figures from the Ministry of Industry and Commerce, production average milk consumption of a Vietnam today is 8 liters / person / year and could increase to 10 liters in 2010. These are modest figure compared with consumption of the Japanese 44 liters of milk per year, Singapore 33 liters per year and Thailand 15 liters per year. So industry processing of milk is expected to thrive in the future. Special the distribution sector has a remarkable growth of fresh milk (20%), milk tomatoes (15%), milk powder (10%) and cream (10%). In addition, the government also plans to invest in dairy farms and processing technology milk to increase milk production in fresh water and reduce dependence on milk powder imported. 2) COMPETITOR ... - tailieumienphi.vn