The Internet Marketing Academy - Developing an Internet Marketing Strategy

The Internet Marketing Academy Developing an Internet Marketing Strategy Download free ebooks at bookboon.com 2 Developing an Internet Marketing Strategy © 2011 The Internet Marketing Academy & Ventus Publishing ApS ISBN 978-87-7681-813-5 Download free ebooks at bookboon.com 3 Developing an Internet Marketing Strategy Contents Contents Preface 6 1 First Steps to an Internet Marketing Strategy 8 1.1 Introduction 8 1.1 The Internet as a Marketing Medium 8 1.2 The Principles of Marketing 9 1.3 Planning Online and Ofline Marketing Strategies 11 1.4 What To Expect in this Ebook 13 2 Planning and Creating Your Website 14 2.1 Introduction 14 2.2 Planning Your Website 15 2.3 Creating Your Website 22 3 Social Media and Content Marketing 27 3.1 Introduction 27 3.2 Marketing with Social Media 28 3.3 Content Marketing 35 The next step for top-performing graduates Masters in Management Designed for high-achieving graduates across all disciplines, London Business School’s Masters in Management provides specific and tangible foundations for a successful career in business. This 12-month, full-time programme is a business qualification with impact. In 2010, our MiM employment rate was 95% within 3 months of graduation*; the majority of graduates choosing to work in consulting or financial services. As well as a renowned qualification from a world-class business school, you also gain access to the School’s network of more than 34,000 global alumni – a community that offers support and opportunities throughout your career. For more information visit www.london.edu/mm, email mim@london.edu or give us a call on +44 (0)20 7000 7573. * Figures taken from London Business School’s Masters in Management 2010 employment report Download free ebooks at bookboon.com 4 Developing an Internet Marketing Strategy Contents 4 Search Engine Marketing 41 4.1 Introduction 41 4.2 Search Engine Optimization (SEO) 41 4.3 Additional Kinds of SEM 48 5 Web Analytics 51 5.1 Introduction 51 5.2 Beginning Web Analytics 51 5.3 Analytic Tool Data 54 Resources Teach with the Best. Learn with the Best. Agilent offers a wide variety of affordable, industry-leading electronic test equipment as well as knowledge-rich, on-line resources —for professors and students. We have 100’s of comprehensive web-based teaching tools, lab experiments, application notes, brochures, DVDs/ CDs, posters, and more. © Agilent Technologies, Inc. 2012 59 See what Agilent can do for you. www.agilent.com/find/EDUstudents www.agilent.com/find/EDUeducators u.s. 1-800-829-4444 canada: 1-877-894-4414 Download free ebooks at bookboon.com 5 ... - tailieumienphi.vn