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- What is the marketing mix?
Some key points to
successful marketing.
Student: Nguyen Thi Toan
Class: TAN202.24_LT
Instructor: Ms.Ngoc Ha
- I. Marketing mix
Factors influence to the success of a product
Source: Economic Times
10%
20% brand name
quality
70% marketing
- I. Marketing mix
- 1.1 Product
- Satisfy the need and demand of customers
- Design and produce depend on:
- aims of product
- benefit that the company expect
- position that they plan within the
market
- the differential advantages that the
product offer over competitors’
- 1.2. Price
• Cost to : produce,
design, distribute,
promote product
• Take into account of
factors: a fixed and
variable cost,
competition, company
objectives, proposes
positioning…
- 1.3. Place
• - Located where products are offered to the
end customers
• Distribute the product to the user at the
right time in right place
- 1.4. Promotion
• - Push up offering and selling, makes
revenue increase, the business undertaking
more efficient.
• - Consists of advertising, personal selling,
direct mail and Internet marketing
- Example
• Marketing mix of Manchester United
- II. Key points to successful
marketing
• Who will buy this
product, Why they
want to buy it?
• How much are the
customers willing to
pay for this product
• How can business
persuade the customer
buy their product?
- II. Key points to successful
marketing
• 1. Research market
carefully
• - Understand deeply
about customers’
needs and behaviors.
• - Offer suitable
product or service to
customers
- II. Keys points to successful
marketing
2.2 Create a suitable price
2.3 Distribute your prestige
- Create brand name of
company
- Offer good product
- Take care of customers
- Having good guarantee
- Conclusion
CREATE COMUNICATE
EXCHANGE DELIVER
nguon tai.lieu . vn
