Tài liệu miễn phí Marketing - Bán hàng

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Lecture Principles of Marketing: Lesson 45

Lecture Principles of Marketing: Lesson 45. After completing this section, you will understand the knowledge about new product development, product life-cycle, factors affecting price decision, setting pricing policy, general pricing approaches,...

10/21/2021 4:12:27 AM +00:00

Lecture Principles of Marketing: Lesson 44

Lecture Principles of Marketing: Lesson 44. After completing this section, you will understand the knowledge about marketing involves having the right product available in the right place at the right time and making sure that the customer is aware of the product,...

10/21/2021 4:12:14 AM +00:00

Lecture Principles of Marketing: Lesson 43

Lecture Principles of Marketing: Lesson 43. After completing this section, you will understand the knowledge about E-Commerce, E-Marketing, rules of E-Marketing, E-Business, basic forms of virtual business, decision variables of the marketing mix,...

10/21/2021 4:12:03 AM +00:00

Lecture Principles of Marketing: Lesson 42

Lecture Principles of Marketing: Lesson 42. After completing this section, you will understand the knowledge about e-marketing, internet marketing, the birth of the internet, major forces shaping the digital age, the role of the internet in marketing,...

10/21/2021 4:11:52 AM +00:00

Lecture Principles of Marketing: Lesson 41

Lecture Principles of Marketing: Lesson 41. After completing this section, you will understand the knowledge about creating competitive advantage, competitor analysis, assessing competitors, selecting competitors to attack or avoid, competitive strategies,...

10/21/2021 4:11:36 AM +00:00

Lecture Principles of Marketing: Lesson 40

Lecture Principles of Marketing: Lesson 40. After completing this section, you will understand the knowledge about simple marketing system, creating competitive advantage, competitive analysis, reaction patterns,...

10/21/2021 4:11:22 AM +00:00

Lecture Principles of Marketing: Lesson 39

Lecture Principles of Marketing: Lesson 39. After completing this section, you will understand the knowledge about marketing communications, simple marketing system, promotion and its goals, promotion mix, the marketing communications mix,...

10/21/2021 4:11:08 AM +00:00

Lecture Principles of Marketing: Lesson 37

Lecture Principles of Marketing: Lesson 38. After completing this section, you will understand the knowledge about sales force management, direct marketing, supervising salespeople, directing salesperson, motivating salesperson, organizational climate, positive incentives,...

10/21/2021 4:10:45 AM +00:00

Lecture Principles of Marketing: Lesson 36

Lecture Principles of Marketing: Lesson 38. After completing this section, you will understand the knowledge about sales force management, the role of the sales force, steps in the selling process, managing the sales force,...

10/21/2021 4:10:34 AM +00:00

Lecture Principles of Marketing: Lesson 35

Lecture Principles of Marketing: Lesson 35. After completing this section, you will understand the knowledge about personal selling, the product can be tailored to an individual customer’s need, the product is in the introductory stage of the product life cycle,...

10/21/2021 4:10:21 AM +00:00

Lecture Principles of Marketing: Lesson 34

Lecture Principles of Marketing: Lesson 34. After completing this section, you will understand the knowledge about the five m’s of advertising, major advertising decisions, media scheduling and Sales patterns (seasonal), repurchase cycles, and competitors’ activities are the most important variables,

10/21/2021 4:10:09 AM +00:00

Lecture Principles of Marketing: Lesson 33

Lecture Principles of Marketing: Lesson 33. After completing this section, you will understand the knowledge about steps in developing effective communication, the communication process and the marketing communications mix.

10/21/2021 4:09:58 AM +00:00

Lecture Principles of Marketing: Lesson 32

Lecture Principles of Marketing: Lesson 32. After completing this section, you will understand the knowledge about compete on value (not just price.); save customers time and energy; make shopping fun.

10/21/2021 4:09:46 AM +00:00

Lecture Principles of Marketing: Lesson 31

Lecture Principles of Marketing: Lesson 31. After completing this section, you will understand the knowledge about channel members add value by bridging the major time, place and possession gaps that separate goods and services from those who would use them.

10/21/2021 4:09:33 AM +00:00

Lecture Principles of Marketing: Lesson 30

Lecture Principles of Marketing: Lesson 30. After completing this section, you will understand the knowledge about lretailing and wholesaling. Retailing is the process by which goods and services are sold to consumers for their personal use.Retailers provide many benefits such as: providing an assortment of merchandise under one roof, allowing access to goods customers might never see, providing interesting environments in which to spend our leisure time.

10/21/2021 4:09:20 AM +00:00

Lecture Principles of Marketing: Lesson 29

Lecture Principles of Marketing: Lesson 29. After completing this section, you will understand the knowledge about logistic management, push versus pull strategy. Companies must decide on the best way to store, handle, and move their products and services from points of origin to points of consumption.

10/21/2021 4:09:07 AM +00:00

Lecture Principles of Marketing: Lesson 28

Lecture Principles of Marketing: Lesson 28. After completing this section, you will understand the knowledge about interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user.

10/21/2021 4:08:52 AM +00:00

Lecture Principles of Marketing: Lesson 27

Lecture Principles of Marketing: Lesson 27. After completing this section, you will understand the knowledge about initiating and responding to price changes. Competitors are more likely to react to price changes under certain conditions.

10/21/2021 4:08:42 AM +00:00

Lecture Principles of Marketing: Lesson 26

Lecture Principles of Marketing: Lesson 26. After completing this section, you will understand the knowledge about new product pricing strategies: market skimming and market penetration.

10/21/2021 4:08:29 AM +00:00

Lecture Principles of Marketing: Lesson 25

Lecture Principles of Marketing: Lesson 25. After completing this section, you will understand the knowledge about setting pricing policy. Cost based pricing; value based pricing; competition based pricing.

10/21/2021 4:08:18 AM +00:00

Lecture Principles of Marketing: Lesson 24

Lecture Principles of Marketing: Lesson 24. After completing this section, you will understand the knowledge about the amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.

10/21/2021 4:08:05 AM +00:00

Lecture Principles of Marketing: Lesson 23

Lecture Principles of Marketing: Lesson 23. After completing this section, you will understand the knowledge about customer’s subjective assessment of benefits relative to the costs in determining the worth of a product. Anything desired by the customer that is received in an exchange.

10/21/2021 4:07:53 AM +00:00

Lecture Principles of Marketing: Lesson 22

Lecture Principles of Marketing: Lesson 23. After completing this section, you will understand the knowledge about new Product development (cont..); product Life Cycle (PLC). Product development, introduction, growth, maturity, decline.

10/21/2021 4:07:42 AM +00:00

Lecture Principles of Marketing: Lesson 21

Lecture Principles of Marketing: Lesson 21. After completing this section, you will understand the knowledge about A brand name that has become a generally descriptive term for a class of products. If this occurs, the original owner loses exclusive right to the brand name (which is very bad for marketers). – Examples: nylon, aspirin, escalator, kerosene, etc.

10/21/2021 4:07:32 AM +00:00

Lecture Principles of Marketing: Lesson 20

Lecture Principles of Marketing: Lesson 20. After completing this section, you will understand the knowledge about developing a product or service involves defining the benefits that it will offer.

10/21/2021 4:07:20 AM +00:00

Lecture Principles of Marketing: Lesson 19

Lecture Principles of Marketing: Lesson 19. After completing this section, you will understand the knowledge about requirements for effective segmentation. Marketing is the involved process of determining the 4 P’s of the: product – price – promotion – place (distribution).

10/21/2021 4:07:05 AM +00:00

Lecture Principles of Marketing: Lesson 18

Lecture Principles of Marketing: Lesson 18. After completing this section, you will understand the knowledge about market segmentation (cont..). Segmentation plans developed through a 3-stage process: survey, analysis and interpretation.

10/21/2021 4:06:50 AM +00:00

Lecture Principles of Marketing: Lesson 17

Lecture Principles of Marketing: Lesson 17. After completing this section, you will understand the knowledge about market segmentation. Two basic approaches: Market segmentation approach and total market approach.

10/21/2021 4:06:09 AM +00:00

Lecture Principles of Marketing: Lesson 16

Lecture Principles of Marketing: Lesson 16. After completing this section, you will understand the knowledge about business markets and buying behavior. The Business Market - all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others.

10/21/2021 4:05:58 AM +00:00

Lecture Principles of Marketing: Lesson 15

Lecture Principles of Marketing: Lesson 15. After completing this section, you will understand the knowledge about characteristics affecting consumer behavior: cultura; social; personal and psychological.

10/21/2021 4:05:47 AM +00:00