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  3. Scaling up Chengyu’s role in Xi Jinping's government policies concept: from specific Chinese National linguistic constructions up to markers and goals of the geo-economic development strategy

Scaling up Chengyu’s role in Xi Jinping's government policies concept: from specific Chinese National linguistic constructions up to markers and goals of the geo-economic development strategy

In this paper, an attempt has been made to discuss the role of Chengyu in China’s official geoeconomical discourse. International Journal of Management (IJM) Volume 11, Issue 5, May 2020, pp. 185-194, Article ID: IJM_11_05_018 Available online at http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=11&IType=5 Journal Impact Factor (2020): 10.1471 (Calculated by GISI) www.jifactor.com ISSN Print: 0976-6502 and ISSN Online: 0976-6510 DOI: 10.34218/IJM.11.5.2020.018 © IAEME Publication Scopus Indexe

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  1. International Journal of Management (IJM) Volume 11, Issue 5, May 2020, pp. 185-194, Article ID: IJM_11_05_018 Available online at http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=11&IType=5 Journal Impact Factor (2020): 10.1471 (Calculated by GISI) www.jifactor.com ISSN Print: 0976-6502 and ISSN Online: 0976-6510 DOI: 10.34218/IJM.11.5.2020.018 © IAEME Publication Scopus Indexed SCALING UP CHENGYU’S ROLE IN XI JINPING'S GOVERNMENT POLICIES CONCEPT: FROM SPECIFIC CHINESE NATIONAL LINGUISTIC CONSTRUCTIONS UP TO MARKERS AND GOALS OF THE GEO- ECONOMIC DEVELOPMENT STRATEGY Olena V. CHERNIAVSKA National Aviation University, Ukraine Yi-ru LIU Beihang University, Beijing, China Oleksandra D. CHERNIAVSKA Lugansk National University named after Taras Shevchenko, Ukraine Imran KHAN Cluster University Srinagar, India Olena ZHAM National Aviation University, Ukraine ABSTRACT The relevance of the chosen topic is related to the growing interest of researchers in technologies and mechanisms of official Chinese discourse, features of its impact on national and global management in order to achieve strategic socio-economic and political goals of the country both in domestic China's territory and along the path of development of geoeconomic strategy in the global space. The study is interdisciplinary in nature, allows a new look at the relationship between management, economics, public government and philology, sharing a close connection with history, cultural studies, philosophy, religion and sociology. In this paper, an attempt has been made to discuss the role of Chengyu in China’s official geoeconomical discourse. With the help of this case, the authors explain the Chengyu’s role in global market entry strategies, a unique geoeconomic model of China that helped to gain one of the higher points in economic growth. This case can http://www.iaeme.com/IJM/index.asp 185 editor@iaeme.com
  2. Olena V. CHERNIAVSKA, Yi-ru LIU, Oleksandra D. CHERNIAVSKA, Imran KHAN and Olena ZHAM be useful for management students as well as professionals to learn about success of China in global market. JEL classifications: N55, O38, F02 Key words: Strategic Socio-Economical Concepts, One Belt - One Road (一带一路), Chinese Dream, XIAOKANG (小康 社会), Xi Jinping, Chengyu, Geo-Economic Development Strategy Cite this Article: Olena V. CHERNIAVSKA, Yi-ru LIU, Oleksandra D. CHERNIAVSKA, Imran KHAN and Olena ZHAM, Scaling up Chengyu‟s Role in Xi Jinping's Government Policies Concept: From Specific Chinese National Linguistic Constructions up to Markers and Goals of the Geo-Economic Development Strateg. International Journal of Management, 11 (5), 2020, pp. 185-194. http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=11&IType=5 1. INTRODUCTION The official discourse is a broadcasting tool of the economic course, reflecting the national socio-economic strategy, and the official position of the country's leadership. The abstracts of Xi Jinping's three-hour official speech entitled "Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era" at the XIX Congress of the Chinese Communist Party (CCP), held in October 2017, were included in the CCP's charter and adopted as the basis of the economic course of the country (Xinhua. 2017). The relevance of the chosen topic is related to the growing interest of researchers in technologies and mechanisms of official Chinese discourse, features of its impact on the masses in order to achieve strategic socio-economic and political goals of the country both in the domestic China's territory and along the path of development of geoeconomic strategy in the global space. The study is interdisciplinary in nature, allows a new look at the relationship between economics, public government and philology, sharing a close connection with history, cultural studies, philosophy, religion and sociology. 2. METHODOLOGY The subject of the study is the official speeches of Chinese leader Xi Jianping (习近平), differences of his official discourse as a reflection of the national idea and socio-economic course through the lens of special linguistic paradigms and constructions such as Chengyu. The purpose of the study the basic universal linguistic and cultural properties of the official discourse of the Chinese leaders as a means of broadcasting socio-economic courses through the analysis of language stencils used. According to this goal, the following tasks were solved: defining the essence, content and linguistic and cultural features of the official discourse, establishing common features and historical, and cultural features of the official Chinese discourse, analyzing the long-term concept of "Chinese Dream" and "One Belt - One Way" as the content basis of official speeches, exploring the close relationship with history, the creation and use of ideologies and Chengyu (成語) in official speeches. The study is based on official documents texts appearing in the space of political discourse, which include: the speeches of Xi Jinping and previous Chinese leaders (to identify the general features of official discourse, http://www.chinadaily.com.cn), the official discourse of leaders of other countries (to identify socio-cultural and national features of Chinese official discourse), researches published in the journal Ukraine - China, printed by the Ukrainian Association of Chinese Scientists with the support of the Chinese Embassy in Ukraine, a scientific publication "Chinese Studies", founded in 2011 by the Ukrainian http://www.iaeme.com/IJM/index.asp 186 editor@iaeme.com
  3. Scaling up Chengyu‟s Role in Xi Jinping's Government Policies Concept: From Specific Chinese National Linguistic Constructions up to Markers and Goals of the Geo-Economic Development Strategy Association of Chinese Scientists in cooperation with the Institute of Oriental Studies named after A. Yu. Crimskogo NAS of Ukraine, and materials of scientific conferences "Chinese Civilization: Traditions and Modernity". In order to provide a holistic view of the reproduction of the original text by the target (Ukrainian) language, Russian and English translations of official speeches and articles on social and political topics were included in the analysis with the results of studies on the subject. The methodological basis of the study is a comprehensive interdisciplinary approach to the analysis of official discourse, which involves the consideration of linguistic units in close connection with the pragmatic role in economics and geoeconomics strategies. To achieve this goal, a popular technique i.e., semantic analysis part of natural language processing system (NLP) was employed online A descriptive method was used to design and summarize the observations, in order to identify pragmatically conditioned transformations when comparing the English-language original and Ukrainian-language translation. Subsequently, the continuous sampling method was used and the quantitative calculation method revealed the prevalence of linguistic and transformational constructions. So the current methodology include general philosophical research methods like (a). Comparative analysis of the form and content of Chinese official discourse and Ukrainian- language translation, (b). Linguistic observation and analysis were used to identify the linguistic and cultural features of official speeches, which are important components of their pragmatic potential. Therefore the analysis of discource was done in steps: 1. a comparative pragmatic analysis of speech; 2. component analysis of the semantic structure of lexical units of primordial and translation, and 3. structural analysis and analysis of adjacent pairs, discourse analysis and contextual analysis. 3. CHENGYU AS AN OFFICIAL DISCOURSE`S ELEMENT IN DOMESTIC CHINA`S MANAGEMENT The results of the analysis of the general features and historically and culturally conditioned specifics of the official Chinese discourse made it possible to distinguish a number of constructions and stencils that are specific to the Chinese discourse and are revealed both in official speeches and official documents, i.e., determining strategic economical goals and management mechanisms. One of these pronounced specific linguistic constructs is Chengyu. Chengyu is a stable phraseological expression, usually constructed of four hieroglyphs that conforms to the rules of Wen (文言 - traditional written Chinese), is a semantically unified construction with a general meaning that is usually expressive (Zhongwen Hu, 2011, p. 4). With the help of Chengyu, national Chinese leaders not only making speeches engaging and influential, accessible for perception and memorization but more importantly, in our view, enable them to give a clear linguistic construction to new phenomena, concepts, intentions, goals, and indicators of their achievement, lay down clear content and put into in official discourse to characterize the directions of contemporary domestic and global economic changes and public administration. If in the official discourse of Deng Xiaoping from 1982 to 1992 (for ten years), researchers have allocated 41 Chengyu and the maximum number of Chengyu used in a single text was 26 (Xiaoping, 1994, p. 36-48) (Table 1), traditional and new Chengyu in the official discourse of Xi Jinping characterizing modern directions of activity and changes in economics sphere, researchers count in the tens, and even hundreds of times more. http://www.iaeme.com/IJM/index.asp 187 editor@iaeme.com
  4. Olena V. CHERNIAVSKA, Yi-ru LIU, Oleksandra D. CHERNIAVSKA, Imran KHAN and Olena ZHAM Table 1 Chengyu in the Official Chinese Discourse of Deng Xiaoping: Speech at the Second Plenum of the 12th convocation of the CPC Central Committee, 12 October 1983. Chengyu’s in English group Chengyu in Ukrainian (translation by autors) (translation by autors) Introductory 众所周知 it is common knowledge that загальновідомо, що designs 大势所趋 the general trend is reduced to загальна тенденція зводиться до 持久不变 what remains unchanged is that незмінним залишається те, що Marking the 离心离德 ideological confusion ідейний розбрід problems of 故步自封 Stiffness закостенілість society 歪风邪气 harmful tendencies шкідливі тенденції 大惊小怪 heated distrust недовіра, що підігрівається 以权谋私 to use official position for selfish використовувати службове становище в purposes корисливих цілях 煽风点火 sow discord сіяти розбрат 定时炸弹 a potential threat потенційна загроза 坏人坏事 bad people, bad things погані люди, погані вчинки Description 畏难手软 cowardice боязкість problems of 优柔寡断 indecision нерішучість party 息事宁人 compatibility поступлівість discipline, 软弱涣散 weakness and inactivity слабкість та бездіяльність weakness of the party 以偏概全 for a part not to see the whole за деревом не бачити лісу 强词夺理 to argue against common sense сперечатися всупереч здоровому глузду 草木皆兵 and grass and trees seem hostile і трава, і дерева вважаються ворожими 闭关自守 a fence of the outside world відсторонитися від зовнішнього світу 恃强凌弱 using force to scoff at the weak користуючись силою, знущатися над слабкими 化公为私 misappropriation of public property розкрадання суспільного майна 不正之风 unhealthy air нездоровий вітер 放虎归山 not to release the tigers into the не відпускати тигрів в гори (не відпускати Description mountains (not to release those who на свободу тих, хто зловживає владою) of directions abuse power to freedom) of movement 艰苦奋斗 need to "fight hard" наполегливо боротися of the party 与人为善 doing a noble cause together спільно робити благородну справу 合情合理 meet the practical situation and відповідати реальній ситуації та theoretical attitudes концептуальній основі 雄心壮志 great aspirations and strong will великі сподівання і сильна воля 头脑清醒 keep a cool head зберігати холодну голову 揪住不放 a discipline to be "kept in hedgehog залізний порядок gloves" Economic 生气勃勃 thriving процвітаючий goals 繁荣昌盛 rich багатий Source. Addapted from (Xiaoping, 1994, p. 36-48). Translation into Ukrainian is not official, made by authors for public discussion It is important to note that in marked time Chengyu, as specific constructs, is used solely for internal official discourse, whereas in Deng Xiaoping 's (邓小平) international official discourse, Chengyu is hardly used. That is, one must make the assumption that there were two kinds of official discourse in China: internal and external. In internal official discourse, Chengyus were widely used for emotional coloring and influence on the masses, who http://www.iaeme.com/IJM/index.asp 188 editor@iaeme.com
  5. Scaling up Chengyu‟s Role in Xi Jinping's Government Policies Concept: From Specific Chinese National Linguistic Constructions up to Markers and Goals of the Geo-Economic Development Strategy understand and accept the meaning of these specific lexical constructions and phraseologisms, while external official discourse was prepared by taking into account established stencils. An analysis of Xi Jinping's most important speeches, compared to Deng Xiaoping's official discourse, highlights the changes that had taken place in China over the 15-20 years and more, highlighting new trends in Chinese economics that are clearly reflected in the official speeches of the national leader. “In any society, social and political change entails language change. The authorities establish new relations between people and formalize their language” (Lobanova, 2014, p. 66). 4. CHENGYU "XIAOKAN" (小康 社会) IN THE "CHINESE DREAM" Two weeks after his election as Secretary-General of the CCP Central Committee, on November 29, 2012, speaking to reporters, Xi Jinping said that China's most important task is to "rebuild the great Chinese nation": "The endless struggle that is gone on since the "opium wars" for 170 years, it has opened the bright prospects for a great revival of the Chinese nation. At present, as in any historical period, we are close to achieving our goal of the great revival of the Chinese nation, and, as never before, we are confident in our ability to achieve this goal (Jinping Xi, 2014, p. 35). ” Xi Jinping immediately determined the milestones of achieving this goal: “I am firmly convinced that by the 100th anniversary of the founding of the Communist Party of China (2021), the task of creating a middle-class society will inevitably be accomplished. By the time of the 100th anniversary of the establishment of the People's Republic of China (2049), the task of creating a rich and powerful, democratic, and civilized, harmonious and modern socialist state will undoubtedly be accomplished. The dream of a great revival of the Chinese nation will surely come true” (Jinping Xi, 2014, p. 3). As we can see middle-class society (XIAOKANG (小康 社会)) was used to indicate the medium-term goal. It should be noted that in the '80s last century, Deng Xiaoping stated that China would build a society based on the „Xiaokan‟ principle. In Confucius's interpretation, this term meant "a society of small prosperity." Deng Xiaoping has called this "middle-class society" in modern China. It is believed that Deng Xiaoping first mentioned the "Xiaokan" in 1979 in an interview with the Japanese Prime Minister, calling the "Xiaokan" a dream of educated Chinese for more than a thousand years. Subsequently, Deng Xiaoping elaborated on the content of the concept of "Xiaokan": indicating that, Chinese people will radically change the backwardness of their country and make it the leading state in the world. With the peoples of other countries, the Chinese people will work together to promote the just cause of human progress. In April 1987, Deng Xiaoping presented the steps he had developed to achieve this strategic goal. The first step is to double GDP per capita from $ 250 to $ 500. The second step involved doubling GDP to $ 1,000. "If we reach four thousand US dollars the gross domestic product (GDP) and overall prosperity, it will best show that the socialist system has an advantage over the capitalist system" (Xiaoping Deng, 1990). XIAOKANG also was a topic of active discussion at the 16th CCP Congress in 2002, when in Jiang Zemin's report XIAOKANG (小康 社会) also was called China's main task for the first twenty years of this century. Jiang Zemin said that in the first twenty years of this century, the Chinese should build XIAOKANG (小康 社会), a middle-class society that will be characterized by advanced economics, advanced science and education, a prosperous culture, deep harmony and a well-to-do living environment. Through the creation of such a society, Xiaokan, and further efforts "will, in the middle of the present century, be able to essentially complete the modernization and transform our country into a rich, powerful, http://www.iaeme.com/IJM/index.asp 189 editor@iaeme.com
  6. Olena V. CHERNIAVSKA, Yi-ru LIU, Oleksandra D. CHERNIAVSKA, Imran KHAN and Olena ZHAM democratic and civilized socialist state by the middle of the present century" (Zemin Jiang, 2002). In his report at the 18th CPC Congress of November 30, 2012, Hu Jintao also noted that the grandiose goals of fully building XIAOKANG (小康 社会) middle-class society by 2020 (Jintao Hu, 2012) are needed. At the same time, according to China's political media content, the Chinese dream, as the embodiment of the national idea of the Chinese people, began to form long before the establishment of the CCP in China. More than 2,000 years ago, it was embodied in the Book of Songs in the form of a "small welfare society - XIAOKANG"). It is likely that the Book of Songs was created by Confucius. In modern scientific literature, to refer to the features of the Chinese economic system is also used the term "XIAOKANG-SOCIALISM WITH CHINESE FACE"(Skripkar, 2015). Using the example of this important Chengyu “XIAOKANG”, it was demonstrated how national idea, national values and goals that had get this stable construction in the form of Chengyu (by Confucius (551 BC - 479 BC)), goes through centuries and eras and sets the trajectory of state administration of the Chinese economy, ensuring the continuity of goals and objectives by national Chinese leaders (Den Xiaoping, 1956–1966; Jiang Zemin, 1989– 2002; Hu Jintao, 2002-2013; - Xi Jinping, 2013-Now). When the "Chinese Dream" appeared, it was compared to the "American Dream". However, the main difference is that the "American Dream" is the dream of the individual. While the "Chinese Dream" is the dream of the nation, the people, all the Chinese. The difference between the semantic core of the official speeches of the two national leaders demonstrates this difference; their comparison is given in the authors' previous work (Fedicheva, Perova, Demchenko, Cherniavska and Cherniavska, 2019). The contours of the new strategic concept were named, but the content was subsequently supplemented. At the beginning of 2019, the Chinese dream by Deng Xiaoping was overfulfilled by 2-4.5 times by different calculations. GDP per capita, in terms of purchasing power parity (real GDP) according to the International Monetary Fund, became $ 18,110 per capita (World Economic Outlook Database, 2019). Accordingly as for Xi Jinping‟s Chinese dream, he goes much further than "XIAOKAN" (小康 社会) and sets much higher goals; the Xiaokan in his "Chinese Dream" is not the Chinese dream itself, but an intermediate stage of its achievement. The dream itself goes beyond the framework of the domestic economy and acquires the geo-economic scale of its implementation and long-time period of realization strategy (until 2049). So, Chinese leaders talk about the three phases of building an ideal society in China (Wojciechowicz, 2018). China has successfully completed the first stage of socio-economic development - WENBAO (文寶, - lack of hunger and poverty). The country is building a "middle-class society" (XIAOKAN). Accordingly, the third stage should end with the construction of an ideal society of "great harmony" - "DATONG" (大同). Comparing these types of societies and the goals set by Xi Jinping (Jinping Xi. 2014, p. 3), we can assume that the period of building "XIAOKAN" should end by 2021 and ideal "society of great harmony" by 2049. 5. CHENGYU IN XI JINPING'S OFFICIAL GEO-ECONOMIC STRATEGIES When Chinese President Xi Jinping visited Central Asia and Southeast Asia in September and October of 2013, he raised the initiative of jointly building the Silk Road Economic Belt and the 21st-Century Maritime Silk Road, which have attracted close attention from all over the world (Figure 1). http://www.iaeme.com/IJM/index.asp 190 editor@iaeme.com
  7. Scaling up Chengyu‟s Role in Xi Jinping's Government Policies Concept: From Specific Chinese National Linguistic Constructions up to Markers and Goals of the Geo-Economic Development Strategy Figure 1 Belt and Road for International Cooperation Source: The Slovenia Times (Belt and Road, 2017) The name of this initiative was constructed from the Chinese Chengyu "一带一路". In English, it is known as "One Belt - One Road", "OBOR", "Belt and Road Initiative", "BRI", "Belt and Road", "B&R". The Belt and Road Initiative is a systematic project, which should be jointly built through consultation to meet the interests of all, and efforts should be made to integrate the development strategies of the countries along the Belt and Road. Accelerating the building of the Belt and Road can help promote the economic prosperity of the countries along the Belt and Road and regional economic cooperation, strengthen exchanges and mutual learning between different civilizations, and promote world peace and development. It is a great undertaking that will benefit people around the world (Vision and actions, 2015). The Chinese government has drafted and published the Vision and Actions on Jointly Building Silk Road Economic Belt and 21st-Century Maritime Silk Road to promote the implementation of the Initiative, instill vigor and vitality into the ancient Silk Road, connect Asian, European and African countries more closely and promote mutually beneficial cooperation to new heights and in new forms (Vision and actions, 2015). At the Opening Ceremony of The Belt and Road Forum for International Cooperation, President of the People's Republic of China Xi Jinpin has used Chengyu 一带一路(One belt - One road) 45 times (Table 2). Table 2 Frequency of Chengyu一带一路 (One belt - One road) in the Semantic Core of the Speech of the President of the People's Republic of China Xi Jinping Word Translation Number of using Frequency,% 一带一路 One belt - One road 45 3.73 先生们 Gentlemen 6 0.50 女士们 Ladies 6 0.50 朋友们 Friends 6 0.50 中国同 China 2 0.17 开放包容 Open and inclusive 2 0.17 撒马尔罕 Samarkand 2 0.17 沿着古丝绸之路 Along the ancient silk road 2 0.17 Source: Results of semantic analysis (Xi Jinpin, 2017) from https://advego.com/text/seo/ http://www.iaeme.com/IJM/index.asp 191 editor@iaeme.com
  8. Olena V. CHERNIAVSKA, Yi-ru LIU, Oleksandra D. CHERNIAVSKA, Imran KHAN and Olena ZHAM Results of the analysis of the full text of an action plan on the China‟s - proposed Belt and Road Initiative (BRI) issued by the National Development and Reform Commission, the Ministry of Foreign Affairs, and the Ministry of Commerce of the People's Republic of China, with State Council authorization (Action plan, 2017) made it possible to identify that the Chengyus were used for both, name of the initiatives and its key directions, which are shown from the organization of the text structure (see Tables 2-4). Table 3 The use of Chengyu to characterize the principle of harmonious and inclusive (和谐包容) development In English (oficial № Chengyu In Ukrainian (translation by autors) translation) 1 求同存异 seeking common ground while Шукайте спільної точки зору, зберігаючи shelving differences відмінності 2 兼容并蓄 drawing on each other‟s Відбір кращих національних практик, strengths сильних сторін один одного 3 和平共处 coexist in peace Мирне співіснування, гармонійне співіснування) 4 共生共荣 common prosperity Загальне процвітання, симбіоз (етнологія) – форма взаємокорисного співіснування етнічних систем одного регіону, за якого симбіонти зберігають свою своєрідність Source: Adapted from (Action plan, 2017). Translation into Ukrainian is not official, made by authors for public discussion Table 4 Using Chengyus to characterize the five principles of peaceful coexistence (守 和平共处 五 项原则) in accordance with the purposes and principles of the UN Charter (联合国宪章 的 宗旨 和 原则) In English (oficial № Chengyu In Ukrainian (translation by autors) translation) 1 互不侵犯 mutual nonaggression Політика взаємного ненападу 2 和平共处 peaceful coexistence Мирне співіснування, гармонійне співіснування) 3 平等互利 equality and mutual benefit Рівність і взаємна вигода Source. Adapted from (Action plan, 2017). Translation into Ukrainian is not official, made by authors for public discussion 6. CONCLUSION Systematizing the conclusions of previous studies, it is worth to note that official Chinese discourse has a high impact on national and global management, and help achieve strategic socio-economic and political goals of the country both in domestic China's territory and along the path of development of geoeconomic strategy in the global space. It was found that one of the specific linguistic constructs in China is “Chengyu” by which Chinese leaders make public, ideological and administrative texts influential, accessible for perception and memorization, but, more importantly, in our view, it gives clear linguistic constructs to new phenomena, concepts, intentions, goals, and indicators of their achievements. The paper identifies, among others, two iconic ideologues in official Chinese discourse that characterize the peculiarities of governance in Deng Xiaoping's time: 一国两制 (One country - two systems) and 一带 一路 "One belt - One way" by Xi Jinping, Chengyu "Xiaokan" (小康 社会 ) in the "Chinese dream" and Chengyu in the modern Xi Jinping's official geo-economic strategies. http://www.iaeme.com/IJM/index.asp 192 editor@iaeme.com
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