Plug your Business

This file contains sample pages from the paperback edition, which is for sale at online retailers and your local bookstore. Ask for “Plug Your Business” by Weber. Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks Steve Weber Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks Weber Books Falls Church, Va. www.WeberBooks.com By Steve Weber All Rights Reserved  2007 by Stephen W. Weber Nopartofthisbookmaybereproducedortransmittedinanyformby anymeans,graphic,electronic,ormechanical,includingphotocopying, recording, taping or by any information storage or retrieval system, without permission in writing from the publisher. Published by Stephen W. Weber Printed in the United States of America Weber Books www.WeberBooks.com Author: Editor: 13-digit ISBN: 10-digit ISBN: Steve Weber Julie Bird 978-0-9772406-2-3 0-9772406-2-2 Front cover photo: Copyright 2007 JupiterImages Corp. Contents WarningandDisclaimer…………………………………….…7 Introduction……………………………………..……………………9 What others are doing 11 How to use this book 19 MySpacebuzz………………….…..……….……………………….21 Not just for kids anymore 22 Making friends onMySpace 25 Picking your “Top 8” 30 Tips for working MySpace 31 Your MySpace blog 31 User-generated content 32 MySpace Groups 33 Create your own Group 34 Uploading videos 34 MySpace best practices 37 Time-saving tips for MySpace 38 Customizing MySpace 39 MySpace advertising opportunities 40 More social-networking sites 40 Getting buzz on social networks 43 BuildingyourWebsite…………….……………………….…45 Getting involved 45 Your domain 47 Building blocks of your site 47 Waiting for results 48 BloggingforBusiness…………….………..………….………51 What is a blog? 52 Why blogs are better 53 Breathing the blogosphere 55 Connecting with readers 56 Blog comments: pros and cons 57 Blog style 58 Your blog’s angle 58 Raw materials for posts 60 Your blog’s title 60 Writing your blog posts 61 Selecting your blog publishing tool 66 Blog-to-e-mail service 66 Blogtours…………………………………………..…………………69 Targeting host blogs 70 Google PageRank 72 Building your guest column 73 Guest columns that sell 74 Your pitch to bloggers 75 A sample pitch 76 Your guest appearance 78 Blog conversation 78 Multimedia……………………………….………………………..…81 Marketing with viral videos 83 Podcasting for publicity 84 Tag–you’reit!………………..……………….…………….……87 Amazon tags 88 Tag-based marketing 90 Problems with tags 91 Thesocialjungle…………….……………………………....……93 Amazon friends 93 Interesting people 95 Listmania 95 So You’d Like to . . . guides 97 Writing product reviews 98 Amapedia 100 Customer Discussions 101 Getting recommended 101 Personalized stores 102 The wisdom of crowds 103 Fine-tuning recommendations 104 Socialmedia,socialsearch………………….……....……107 del.icio.us 108 Smart crowds 109 Vertical search 110 Amazon Search Suggestions 111 Digg 112 Syndicatingyourcontent…….……………………………..115 Article banks 116 How duplicate content backfires 117 Really Simple Syndication 119 BlogBurst 119 Protecting your content 120 ... - tailieumienphi.vn