Mẫu ma trận SWOT trong việc phân tích đối thủ cạnh tranh

Phân tích SWOT là phân tích được áp dụng rộng rãi trong quản lý. SWOT bắt nguồn từ 4 chữ cái đầu: Strength - Weakness - Opportunity - Threat (Điểm mạnh - Điểm yếu - Cơ hội - Thách thức). Strengths, Weaknesses, Opportunities and Threats Analysis My Company Competitor 1 Competitor 2 Competitor 3 STRENGTHS What are your business advantages? What are your core competencies? Where are you making the most money? What are you doing well? WEAKNESSES What areas are you avoiding? Where do you lack resourc

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Tải Mẫu ma trận SWOT trong việc phân tích đối thủ cạnh... (.pdf)

Strengths, Weaknesses, Opportunities and Threats Analysis My Company Competitor 1 Competitor 2 Competitor 3 STRENGTHS What are your business advantages? What are your core competencies? Where are you making the most money? What are you doing well? WEAKNESSES What areas are you avoiding? Where do you lack resources? What are you doing poorly? Where are you losing money? What needs improvement?
Strengths, Weaknesses, Opportunities and Threats Analysis My Company Competitor 1 Competitor 2 Competitor 3 OPPORTUNITIES Any beneficial trends? Niches that competitors are missing? New technologies? New needs of customers? THREATS Obstacles to overcome? Aggressive competitors? Successful competitors? Negative economic conditions? Government regulation? Changing business climate? Vulnerabilities?
Web Site Address Employees Annual Sales Revenue My Company Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
Net Income Assets Liabilities Business Value Stock Value

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