Marketing your consulting servicses

About Pfeiffer Pfeiffer serves the professional development and hands-on resource needs of training and human resource practitioners and gives them products to do their jobs better. We deliver proven ideas and solutions from experts in HR devel-opment and HR management, and we offer effective and customizable tools to improve workplace performance. From novice to seasoned professional, Pfeiffer is the source you can trust to make yourself and your organization more successful. Essential Knowledge Pfeiffer produces insightful, practical, and comprehensive materials on topics that matter the most to training and HR professionals. Our Essential Knowledge resources translate the expertise of seasoned professionals into practical, how-to guidance on critical workplace issues and problems. These resources are supported by case studies, worksheets, and job aids and are frequently supplemented with CD-ROMs, websites, and other means of making the content easier to read, understand, and use. Essential Tools Pfeiffer’s Essential Tools resources save time and expense by offering proven, ready-to-use materials—including exercises, activities, games, instruments, and assessments—for use during a training or team-learning event. These resources are frequently offered in loose-leaf or CD-ROM format to facilitate copying and customization of the material. Pfeiffer also recognizes the remarkable power of new technologies in ex- panding the reach and effectiveness of training. While e-hype has often cre-ated whizbang solutions in search of a problem, we are dedicated to bringing convenience and enhancements to proven training solutions. All our e-tools comply with rigorous functionality standards. The most appropriate technology wrapped around essential content yields the perfect solution for today’s on-the-go trainers and human resource professionals. Essential resources for training and HR professionals www.pfeiffer.com “Elaine’s practical zest of ‘yes, you can do it now—here, let me show you how’takes you by the hand to build the marketing plan of your business and gets you into action immediately.An easy read and helpful resource that makes marketing the game to play.” —Aviv Shahar, president,Amber Network “What a treasure of proven marketing insights! Elaine Biech has the market cornered on advice for suc-cessful consulting,and her latest effort is rich with tips and tricks of the trade.She asks the right ques-tions to guide the consultant to a new understanding of a true marketing approach.I recommend this book to every consulting professional as a must-have reference.” —Rex Gatto,Ph.D.,Gatto Training Associates “The subtitle of this book could be ‘The Great Idea Dream Factory.’ Imaginative tips fill each page. Elaine’s marketing lessons are useful and easy to apply to every consulting practice.If you are starting a career as a consultant Monday morning,be sure to read this book by Sunday night.” —Jean Lamkin, director of career development, Landmark Publishing Group “For anyone who has had a great service or product,you learn painfully fast that it’s the marketing that makes it viable.This book is a great ‘how to’in making marketing easier and more engaging than you thought possible. I have been a client of ebb associates for years and have personally experienced these ‘tips.’ The actionable tips in this book make ebb stand out from the crowd.” —Shirley Krsinich, executive and management talent consultant,American Family Insurance “I continue to utilize techniques learned from Elaine and ebb associates when they first worked with Lands’End: organization,analysis,research,creativity,and simplicity are a few of the principles.These concepts once again come through in this publication. She continues to make complex ideas simple and enjoyable.This book is a great resource to focus priorities to market your consulting business.” —Mindy Meads,executive vice president,Lands’End “Marketing is the key ingredient to any successful business. Elaine makes the marketing process for consultants easy.I recommend that if you must market,keep this book on your desk.It is that good— and that indispensable.” —Maribeth Kuzmeski,author,Red Zone Marketing “Elaine Biech has done it again! Like her other books, Marketing Your Consulting Services is bursting with ideas that any professional can implement immediately. This is an indispensable guide for any-one who is building a consulting business. I’m convinced that even people who thought that they dreaded marketing will get inspiration from the perspectives and practical suggestions in this book.” —Diane Hessan, president and CEO, Communispace Corporation “If you entertain the assumption that there is nothing new in ‘marketing,’then this book both confirms and denies that mind-set! Elaine Biech does it again—she adds an additional ‘P’to the marketing lex-icon: practical. I especially enjoy her ‘Fast Fourteen’and the ‘Quick tips’as common sense reminders of what we often forget when we struggle with the marketing dilemma.” —Ronald E. Galbraith, CEO, Management 21, Inc. “I could have used this book when I was a marketing manager at Apple,marketing ‘programs.’As Biech points out early on in this fascinating book,consulting is a profession unlike any other.Therefore,you need a marketing plan that is different from someone who sells a tangible product like, say, comput-ers. Let Marketing Your Consulting Services teach you how to get your service, expertise, knowledge, and experience in front of the prospects that are the right fit for you.” —Sue Fox, author,Business Etiquette For Dummies, and former program marketing manager,Apple ... - tailieumienphi.vn