Lecture The dynamics of mass communication: Media in the digital age - Chapter 17

Chapter 17 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups. Ethics and Other Informal Controls Chapter 17 © 2009, The McGraw-Hill Companies, I

Thể loại Tài liệu miễn phí PR - Truyền thông

Số trang 21

Ngày tạo 8/30/2018 5:31:36 AM +00:00

Loại tệp PPT

Kích thước

Tên tệp

Tải Lecture The dynamics of mass communication: Media ... (.pdf)

Xem mẫu

Ethics and Other Informal Controls Chapter 17 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE • Personal Ethics • Performance Codes • Internal Controls • Outside Influences 2 PERSONAL ETHICS • Ethics: rules of conduct or principles of morality guiding us to proper behavior • Ethical principles do not provide magic answers to all ethical dilemmas 3 Ethical Principles • Principle of the Golden Mean • Categorical Imperative • Principle of Utility • Veil of Ignorance • Principle of Self-Determination 4 A Model for Individual Ethical Decisions • Potter’s Model: – Definitions Values Principles Loyalties Action – Before taking action, consider the following: • Define the situation • What values are involved? • What ethical principles apply? • Where do our loyalties lie? 5 ... - tailieumienphi.vn

nguon tai.lieu . vn

Kỹ năng bán hàng Quản trị kinh doanh Marketing - Bán hàng Internet Marketing Kế hoạch kinh doanh Thương mại điện tử PR - Truyền thông Tổ chức sự kiện Kỹ năng quản lý Kinh tế học