Lecture Retailing management (6/e): Chapter 15 - Levy Weitz
Lecture Retailing management (6/e): Chapter 15 - Levy Weitz
Lecture Retailing management (6/e): Chapter 15 - Pricing. This chapter presents the following content: Why is pricing important? Considerations in setting retail prices, price setting approach used by retailers, types of price discrimination, how can retailers reduce price competition?...