Lecture Retailing management (6/e): Chapter 14 - Levy Weitz
Lecture Retailing management (6/e): Chapter 14 - Levy Weitz
Lecture Retailing management (6/e) - Chapter 14: Buying merchandise. This chapter presents the following content: Merchandise branding strategies, private labels, manufacturer (national) labels, buying from vendors of national brands, going to market for national brands,...