Lecture Planning an applied research project in hospitality, tourism, and sports: Chapter 12 - Mayo
Lecture Planning an applied research project in hospitality, tourism, and sports: Chapter 12 - Mayo
Chapter 12 – Research techniques: Observation, focus groups, and other techniques. In this chapter students will be able to: Explain the advantages of observations, focus groups, expert panels, and content analysis; explain the challenges of conducting objective observations; conduct a research observation;...