Lecture Planning an applied research project in hospitality, tourism, and sports: Chapter 6 - Mayo
Lecture Planning an applied research project in hospitality, tourism, and sports: Chapter 6 - Mayo
Chapter 6 – Forms of qualitative research. In this chapter students will be able to: Explain the differences between qualitative and quantitative research methods, describe the reasons to use qualitative research, list the nine types of qualitative research designs, distinguish between primary and secondary data, use triangulation in a research design.