Lecture Marketing research (12th edition) - Chapter 6: Standardized sources of marketing data
Lecture Marketing research (12th edition) - Chapter 6: Standardized sources of marketing data
Lecture Marketing research (12th edition) - Chapter 6: Standardized sources of marketing data. In this chapter, the following content will be discussed: Growth of standardized sources, audits and surveys: national market audit, Nielsen retail index, consumer purchase panels,...