Lecture Marketing research (10th edition): Chapter 17 - McDaniel, Gates
Lecture Marketing research (10th edition): Chapter 17 - McDaniel, Gates
Chapter 17 - Bivariate correlation and regression. In this chapter, we will cover techniques that will permit you to evaluate the relationships between two variables. This chapter include objectives: Learn the bivariate analysis of association, understand bivariate regression analysis, define the correlation analysis.