Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 2 - Kathryn Rentz, Paula Lentz

Chapter 2 Communicating Across Cultures © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Chapter Overview • Why cross-cultural communication is critical to business • Dimensions of cultural difference – Body positions and movements – Factors of human relationships • Problems of language • Advice for communicating across cultures • Enhancing cross-cultural communication skills © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 2­2 Why Cross-Cultural Communication? • Technological advances, such as and mobile communication, have globalization. interactive fueled • Effective international communication helps you design products that meet global market needs and win business. • Successful communication with international coworkers improves workplace productivity. • Communicating with those from other cultures enriches your business and personal © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 2­3 What Is Culture? “The collective programming of the mind which distinguishes the members of one category of people from another.” --Dutch sociologist Geert Hofstede’s definition of culture Do you agree? How would you define culture? © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 2­4 Culture: Questions for Discussion • What is culture? • What kinds of factors have influenced national cultures? • How have the trade affected Internet and increasing global cultural differences? • Why are people able to do business across different cultures? What do businesspeople have in common the world over? • What is ethnocentrism and how does it impair cross-cultural business relations? © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 2­5 ... - tailieumienphi.vn