Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 11 - Kathryn Rentz, Paula Lentz

Chapter 11: Preparing Informative and Influential Business Reports © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 11­1 Chapter Overview • Write clear problem and purpose statements. • List the factors involved in the problem. • Explain the common errors in interpreting data. • Organize information in outline form. • Turn an outline into a table of contents. • Write reports that are focused, objective, and interesting. • Prepare reports collaboratively. © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 11­2 Definition of Report An orderly and objective communication of factual information that serves a business purpose. © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 11­3 Determine the Report Purpose • Conduct a preliminary investigation. – Gather facts to better understand the problem. – Study the company’s files and consult experts. • Create a clear problem and purpose statement. – The problem is a clear description of the situation. – The purpose statement may ask why the problem is happening. © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 11­4 State the Problem & Purpose Declarative statement (problem): “Sales are decreasing at Company X.” Infinitive phrase (purpose): “To determine the causes of decreasing sales at Company X…” Question statement (purpose): “What are the causes of decreasing © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 11­5 ... - tailieumienphi.vn