Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 5 - Kathryn Rentz, Paula Lentz

Chapter 5 Writing for a Positive Effect © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 5­1 Chapter Overview • Understand the power of positive effect. • Use a natural, conversational style. • Cut out rubber stamps. • Use the you-viewpoint. • Use positive language to create goodwill. • Be courteous. © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 5­2 The Power of Positive Effect • Pay attention to the human-relations purpose of your message. – The right effect can help build goodwill. – Goodwill improves coworker, client, and customer relationships. – You can build goodwill through using a conversational style, cutting out rubber stamps, and using you-viewpoint. © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 5­3 Use a Conversational Style Stiff and Dull Enclosed please find the brochure about which you inquired. In reply to your July 11 letter, please be advised that your adherence to the following instructions will facilitate the processing of your return. Conversational Enclosed is the brochure you requested. Here are the procedures for returning your purchase and obtaining a refund. © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 5­4 Cut Out Rubber Stamps • At an early date • Attached please find • Complying with your favor of • Due to the fact • Hit the road • Bite the hand that feeds you • Take it with a grain of salt • Too many irons in the fire • I am happy to be able to answer your message • We are pleased to announce… • I have received your message • This will acknowledge receipt of • This is to inform you that • Thanking you in advance • Thank you for your time • Please let me know if you © 2014 by McGraw­Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 5­5 ... - tailieumienphi.vn