Lecture Introduction to MIS - Chapter 10: Strategic analysis
Lecture Introduction to MIS - Chapter 10: Strategic analysis
After reading this chapter, you should be able to answer the following questions: How does a company interact with the business environment through external agents? What are the basic methods of obtaining a competitive advantage? How can information technology be used to gain a competitive advantage? How is technology used to search for an advantage over rivals? What are the costs and potential dangers of being on the leading edge of technology? What strategies led to failures in the early dot-c