Lecture Introduction to information systems (16/e): Chapter 8 - George Marakas, James O'Brien
Lecture Introduction to information systems (16/e): Chapter 8 - George Marakas, James O'Brien
Chapter 8 - Business across the enterprise. After reading and studying this chapter, you should be able to: Identify and give examples to illustrate the following aspects of customer relationship management, enterprise resource management, and supply chain management systems; understand the importance of managing at the enterprise level to achieve maximum efficiencies and benefits.