Lecture Introduction to information systems (16/e): Chapter 2 - George Marakas, James O'Brien
Lecture Introduction to information systems (16/e): Chapter 2 - George Marakas, James O'Brien
Chapter 2 - Competing with information technology. After studying this chapter, you will know: Identify several basic competitive strategies and explain how they use information technologies to confront the competitive forces faced by business, identify several strategic uses of Internet technologies and give examples of how they can help a business gain competitive advantages, give examples of how business process reengineering frequently involves the use of Internet technologies,...